The Institute for Responsible Technology (IRT) is a non-profit organization founded in 2003 to educate the public about the potential health risks of genetically modified organisms (GMOs) in food. IRT has produced the documentary film Genetic Roulette, which will now be available in Whole Foods Markets nationwide. IRT's website provides extensive information on GMO health risks and their Tipping Point Network consists of over 10,000 activists working to educate local communities on GMOs. The organization's goal is to end the genetic engineering of our food supply.
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Zoonotic diseases is the rare disease that is usually spread from faunas to humans and from humans to faunas. There are various ways of disease being transferred, such as air by direct contact, by contact with an inert object that harbors the disease, oral ingestion, and by insect. The diseases from wiretaps and other faunas can make sick or death in people. Many health agencies globally have track on the disease and death caused by zoonotic disease. The animals always carry some or the other infective pathogens that can be shared or transmitted with/ to people. Zoonotic diseases may be caused by germs which including bacteria, viruses, parasites, and fungi. Zoonoses when infected can lead to many different types of illnesses in humans and faunas which can be mild to severe that human or animal may die. It is always important to notice that the faunas do not always appear ill or sick when carrying a zoonotic disease, many animals do appear healthy, but they still carry infectious germs that can make people sick.
Zoonotic diseases has become very common now a days throughout the globe. Scientist’s assessment about the zoonotic diseases are that more than 8 out of every 12 known infectious diseases in humans are spread from faunas, and 4 out of every 5 new or emerging infectious diseases in people are spread from faunas. Yearly, estimated, thousands of Americans gets sick from diseases spread between faunas and humans. Because of this, the national health agency works 24/7 to protect people from zoonotic diseases.
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Whole foods genetic roulette marketing v. 2-final copy testtest
1.
2. •IRT (the Institute for Responsible Technology) is a
501c3 non-profit founded in 2003 by Jeffrey Smith
•We have produced the film Genetic Roulette, which will
now be available in Whole Foods Markets across the US
•Our website (www.responsibletechnology.org) provides the
most comprehensive source of GMO health risk information
on the web
•Our Tipping Point Network (TPN) is a 10,000+ strong
network of local activists working to educate their
communities on the dangers of GMOs
•Our goal is to stop the genetic engineering of our food
supply
6. Social Media
Reach
500,000+
(Facebook & Twitter analytics)
Event Promotion
Reach
507,808
(Mini-Summit)
Breaking News
Reach
491,309
(Cheerios Post)
Average Weekly
Reach
215,000+
7. Genetic Roulette—The Gamble of Our Lives (GRM) This award-
winning documentary is based on the best-selling book Seeds of
Deception, by author and leading non-GMO spokesperson Jeffrey M.
Smith. Genetic Roulette takes us through the history of GMOs,
defines what they are, as well as going into great detail about why
and how to avoid them. Experts share compelling evidence of the
havoc that genetically modified foods wreak on our bodies. This
evidence is presented in a clear and concise way and the film has
been shown to be the most effective way to convert people to a non-
GMO diet.
8. Why market Genetic Roulette to Whole
Foods shoppers?
• Genetic Roulette: The Gamble of Our Lives
(GRM) helps to educate consumers in support of
the Whole Foods GMO-labeling transparency
initiative
• Sales of the film help us to continue to spread
the word about the dangers of GMO foods
9. The following are three suggestions of how we can
help you market Genetic Roulette to your
customers…
10. We can send a focused email announcing the
availability of Genetic Roulette’s new 1-hr version
in select Whole Foods Markets
11. IRT has a nationwide network of trained
speakers available to you to:
• Speak on the documented health risks of
GMOs
• Hold a Q&A after a screening of the film
• Conduct a non-GMO cooking class
• Your fabulous marketing idea here
12. • Jeffrey Smith is available for speaking
engagements (see example here), DVD
signings, etc.
13. Let us know how we can help!
Please contact Ariane Glazer to
coordinate your marketing
support on:
Email: arigmofree@gmail.com
Mobile: 408-255-0604
Office: 408-585-2162
14.
15. Jeffrey Smith
International best-selling author, film maker, and
leading consumer advocate for non-GMO education.
An admired keynote speaker, Jeffrey Smith has lectured
in nearly 40 countries, counseled leaders from every
continent, and has been quoted by hundreds of media
outlets including: The New York Times, Washington
Post, BBC World Service, and is a popular guest on
influential radio shows and television programs, such
as the BBC, NPR, and the Dr. Oz Show.
His books include: Seeds of Deception: Exposing
Industry and Government Lies about the Safety of the
Genetically Engineered Foods You're Eating, which is
the world’s bestseller on GMOs; and Genetic Roulette:
The Documented Health Risks of Genetically
Engineered Foods, which is the authoritative work on
GMO health dangers.
The documentary: Genetic Roulette, The Gamble of Our
Lives was awarded the 2012 Movie of the Year (Solari
Report) and the Transformational Film of the Year
(AwareGuide)
Photo: Mark Seliger