We work with SaaS startups generating at least $2k in monthly recurring revenue or experiencing less than 5% month-over-month growth, and B2C startups with at least 500 regularly active users. Through a typical 6-month engagement, we help clients achieve attainable goals by defining steps, conducting experiments to validate assumptions, and applying results to product decisions. After successful partnerships, most clients request ongoing support as they tackle new challenges.

1. Who we work with
SaaS startups
with traction, defined as at least $2k in MRR, or on a plateau, defined as MRR growth <5% MtM
B2C startups
with traction, defined as at least 500 regularly active users
Success Story
An early client grew MRR by 10x in less than a year. Consistently has seen 20% MtM MRR growth. We can setup
reference calls if someone is interested. PS - our company is less than 2 years old, so this is pretty impressive if we do
say so ourselves.
The value we provide
• We take the co-pilot role to whoever is making product decisions.
• We help the product owner balance their vision and execution by understanding customers.
• We help you choose from all of the things you could do to pick the thing that will get you to your goals.
How we work
Getting to know you with a Validation Report
• Documentation of existing validation
• Analysis of previous validation
• Recommendations to continue validation
• Description of next validation actions
The “do we like working together” trial period
• Target a 1 month engagement
• Target 1 or 2 experiments yielding actionable data
• Usually based on recommendations from Validation Report
The typical 6-month engagement
• Define an attainable 6 month goal
• Define steps to achieve the goal
• Not locked into the entire 6 months
Ongoing engagement
After a successful 6-month contract, most of our clients ask us to keep working with them as they tackle new product
challenges.

2. Details about the value we provide
We guide clients through the four stages of validation
Customer-problem: The foundation of all future successful product decisions
Solution: The high level product is the right product
Early adopter: We experiment our way to product market fit
Business model: How does this business scale
Daily work towards the goal
Here are a few of the things we do with our clients on a day to day basis
• Discuss your product ideas
• Turn ideas into testable hypotheses
• Identify your riskiest assumptions
• Track the behavior of your users
• Define experiments that will get results that apply to the correct risks
• Apply experiment results to your product decisions
• Turn product decisions into technical requirements for your team to execute
• Track your progress towards your product goals
Pricing
Typical project fees will go up to $10k/mo. We are very serious about ensuring we are creating value in our client
relationships. Ask us how.