The document provides information about the United Kingdom, including that it consists of England, Scotland, Wales, and Northern Ireland. It has a constitutional monarchy form of government and Christianity is the dominant religion. The culture is influenced by Christian traditions as well as symbols, cuisine, festivals, art, literature, music, sports and monuments. It also discusses the UK's scores on various cultural dimensions such as individualism, masculinity, and indulgence based on the 6-D model of national culture.

1. The United Kingdom
Made by the students of BF-20DM
Nazarchenko Nataly
Semykhat Olha

2. 2
Geography
United Kingdom includes:
England, Scotland, Wales, and
Northern Ireland.
Type of Government :
Constitutional monarchy
Major languages:
English, Welsh, Irish Gaelic,
Scottish Gaelic.
Main Religion: Christianity
England is the most populous
part of the U.K., with 49
million inhabitants.
Capital of the UK: London.

3. 3
British Culture - Basics
Christian religious
life
Symbolism
Cuisine
Festivals
Art
Literature
Music and
performing arts
Media
Sport
Monuments

4. 4
Power Distance
 Score is 35
 Inequalities among
people should be
minimized
 PD index lower
among the higher
class in Britain than
among the working
classes

5. Individualism
 Score is 89
 British are a highly
individualistic and
private people
 Children are taught to
think for themselves
and to find out what
their unique purpose
in life is
 Personal fulfillment

6. Masculinity
Score is 66
Highly success
oriented and driven
The British is being
able to "read
between the lines"
People in the UK live
in order to work and
have a clear
performance
ambition.

7. Uncertainty avoidance
Score is 35
Happy to wake up
not knowing what
the day brings
The British are
comfortable in
ambiguous
situations
The high level of
creativity and
strong need for
innovation

8. 8
Pragmatism
Score is 51
A dominant
preference in
British culture
cannot be
determined

9. 9
Indulgence
 Score is 69
Willingness to
realize the impulses
and desires with
regard to enjoying
life and having fun
 The higher degree
of importance on
leisure time

10. 6-D Model, United Kingdom

11. Tips and Recommendations
The British like to be part of a team and like the
team to have a companionable atmosphere
The British can misinterpret direct speech as
rudeness, aggression and arrogance
Humour is acceptable and expected in virtually
all business situations.

12. Tips and Recommendations
 Self-promotion is not appreciated in the UK.
Women play an increasingly prominent role in
business life - especially in service industries.
 Colleagues will virtually always use first names
amongst themselves. It is considered very formal
and distancing to use surnames.
 Formal dress codes of dark blue and grey suits are
still predominant