The document discusses strategies and trends for digital commerce during the COVID-19 pandemic. It provides links to webinars, case studies, and resources on topics like omnichannel experience, marketplace strategies, and accelerating commerce transformation. Key strategies highlighted include adapting operations to the new consumer reality, pursuing collaborative economies, and developing new service offerings through automation and self-service models.

3. Wiki con los contenidos, materiales de apoyo y videos ondemand de cada
webinar de la Trilogia => http://bit.ly/TrilogiaDigitalCommerceCASIC rce

4. HOSALE ARGENTINA 2020
Descargalo aquí: http://bit.ly/33eGEQa

5. HOSALE ARGENTINA 2020
Descargalo aquí: https://cace.org.ar/estadisticas

6. PROXIMOS PASOS
https://ecapacitacion.org/trilogia-round-tables-clevels-digital-commerce/

7. eDESAFIO PROFESIONAL :: al final de la
charla!!

8. More details at: https://ecapacitacion.org/#senior

9. Marcos Pueyrredon
Global VP Hispanic Market | VTEX
Presidente | eCommerce Institute
https://bit.ly/3ezB5Og
La Nueva Era post
COVID19: 10 Estrategias a
través de Canales
Digitales para superar la
Crisis
>> Primer Bloque
#YOmeProfesionalizoEnCasa
COVID 19

10. Ana Laura Fleba
Digital Commerce Director
UNILEVER Continuidad de negocios
y reconversión con foco
en el nuevo consumidor ::
Caso de Estudio Global
Brands & D2C
>> Segundo Bloque
#YOmeProfesionalizoEnCasa
COVID 19
Marcos Pueyrredon
Global VP Hispanic Market | VTEX
Presidente | eCommerce Institute
https://bit.ly/3ezB5Og
https://www.linkedin.com/in/ana-l
aura-fleba/

11. FOCO EN EL DESARROLLO DE LOS ACTIVOS DEL DIGITAL COMMERCE
•Claves >>
Profesionali
zación
•Claves >>
Experiencia
de Compra
•Claves >>
Canales
Alternativos
•Claves >>
KPI
Pilares >>
Tecnologia
Pilares >>
Marketing 360
Pilares >>
Operación
& Logistica
Pilares >>
Atención al
Cliente

12. FUNNEL DEL RETAIL ECOMMERCE CLIENTES
RETAIL ECOMMERCE
SKUS
MASTERDATA
Catalogo
Pricing
Cliente
CLIENTES
• CPC
• CPA
• ORGANICO
SKUs
• MARKETPLACE
• SOURCING

13. RENTABILIDAD & SUSTENTABILIDAD II

14. RENTABILIDAD & SUSTENTABILIDAD III

15. RENTABILIDAD & SUSTENTABILIDAD IV

16. RENTABILIDAD & SUSTENTABILIDAD VII

17. ECOMMERCE FRAMEWORK®
FUENTE: BLACKSIP

18. RETAIL REINVENTED

19. www.escueladeinternet.com.mx
↳ Strategy I :: Optimización de velocidad de Carga
↳ Strategy II :: Optimización con Pruebas A/B
↳ Strategy III :: Optimización de Catálogo
↳ Strategy IV :: Optimización de motor búsquedas
↳ Strategy V :: Triggers, Call to action & Chat
Funding Sponsor: Apoyo Institucional:

20. ↳ Strategy I :: Mix of Products
↳ Strategy II :: Adaptation to the new reality
↳ Strategy III :: Colaborative Economy
↳ Strategy IV :: New Services
↳ Strategy V :: Social Selling
↳ Strategy VI :: Traceability & Health Mode
↳ Strategy VII :: To break Models & paradigms
↳ Strategy VIII :: Self Service Mode
↳ Strategy IX :: M2 reconversion
↳ Strategy X :: Automation mode

21. TRENDS - RETAIL GROCERY (SOUTH AMERICA / CHILE) LINK
Strategy I :: Mix of Products

22. LINK
TRENDS - RETAIL RECONVERTION
●
Strategy I :: Mix of Products

23. TRENDS - RETAIL GROCERY UK
● Glass Window implementation
in physical stores to avoid human
contact.
LINK
Strategy II :: Adaptation to the new reality

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Strategy II :: Adaptation to the new reality

25. TRENDS - RETAIL PHARMA CENTRAL AMERICA
Retail - SUPERMARKETS
● Association with third
party delivery company.
LINK
Strategy III :: Colaborative Economy

26. ● Taxis adapting their business
model to generate incomes
due to the low demand of their
normal service.
LINK
TRENDS - LAST MILLES
Strategy III :: Colaborative Economy

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Strategy III :: Colaborative Economy

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Strategy IV :: New Services

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Strategy IV :: New Services

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Strategy IV :: New Services

31. TRENDS - RETAIL PHARMA CENTRAL AMERICA
Retail - SUPERMARKETS
● Whatsapp for questions.
LINK
Strategy V :: Social Selling

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Strategy V :: Social Selling

33. TRENDS - RETAIL BEAUTY SPAIN
● Major Beauty & Perfumes opens Marketplace.
● Allows smaller sellers to add their products of first
need for the crisis.
LINK
Strategy V :: Marketplace Strategies

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Strategy V :: Marketplace Strategies

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Strategy V :: Marketplace Strategies

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Strategy V :: Marketplace Strategies

37. ● Fever integration of the
delivery employees to the App
in real time.
● Better and safe customer
experience.
● Initiative that fights against
Corona Virus spread.
LINK
Strategy VI :: Traceability & Health Mode
TRENDS - LAST MILLES

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Strategy VI :: Traceability & Health Mode

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Strategy VI :: Traceability & Health Mode

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Strategy VII :: To break Models & paradigms

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Strategy VII :: To break Models & paradigms

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Strategy VII :: To break Models & paradigms

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Strategy VIII :: Self Service Mode

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Strategy VIII :: Self Service Mode

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Strategy IX :: M2 reconversion

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Strategy IX :: M2 reconversion

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Strategy IX :: M2 reconversion

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Strategy X :: Automation mode

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Rwanda, one of the most developed
countries in Africa.
They developed this method of
dispatching Online & other products at
home through Drones.
Strategy X :: Automation mode

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Strategy X :: Automation mode

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Strategy X :: Automation mode

52. Protocolos de Sanidad Empresas
L

53. Protocolos de Sanidad Industrias

54. Multichannel Sales News
LINK
LINK
L

55. Social Media StoreFront

56. Ana Laura Fleba
Digital Commerce Director
UNILEVER
https://www.linkedin.com/in/ana-l
aura-fleba/
Continuidad de negocios
y reconversión con foco
en el nuevo consumidor ::
Caso de Estudio Global
Brands & D2C
>> Segundo Bloque
#YOmeProfesionalizoEnCasa
COVID 19
Marcos Pueyrredon
Global VP Hispanic Market | VTEX
Presidente | eCommerce Institute
https://bit.ly/3ezB5Og

57. Digital Commerce
Director UNILEVER

69. Hands On: Cosas que podemos hacer YA

70. ●
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71. Accelerate Commerce Transformation
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72. ●
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73. ●
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● 1- eCommerce Recursos & KPI`s
● 2- Marketplace
● 3- Papers: Profesionalización
eCommerce
● 4- Omnicommerce Experience
● 5- E-Tips: Maximizar el eCommerce
● 6- Casos de Éxito Retail eCommerce
Link para descargar version completa del eCommerce report en http://ecommercereport.org/

74. ●
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75. More details at: https://ecapacitacion.org/yomeprofesionalizoencasa/

76. More details at: https://ecapacitacion.org/yomeprofesionalizoencasa/

77. HANDBOOK PARA JEDIS EN DIGITAL COMMERCE
https://docs.google.com/document/d/17ggYm7Cb6s2DZvGTA4bLlAE6-yY
chz-F2ti65mwGQGk/edit
Handbook para
Pilotos y Directores
de Escuderias
Omnicommerce

78. eTOP 100 LATAM
http://ecommerce.institute/etop-100-del-digital-commerce/

79. eTOP 100 LATAM II
http://ecommerce.institute/etop-100-del-digital-commerce/

80. CONCLUSIONES FINALES
https://ecapacitacion.org/trilogia-round-tables-clevels-digital-commerce/

81. 👉 Inscripción LIBRE SIN CARGO: https://lnkd.in/ethxgrd
y pueden acceder a los capitulos anteriores ingresando en https://bit.ly/CommerceLives

82. 👉 Inscripción LIBRE SIN CARGO:
y pueden acceder a los capitulos anteriores ingresando en https://bit.ly/MappingRetailEcommerce

83. 📣 ¡TE ESPERAMOS! 👉
🇺🇾 [EDICIÓN ONLINE] 📣 El 11/08
conéctate al #eCommerce Day #Uruguay
en su versión 💻 ONLINE [LIVE]
EXPERIENCE.
✅ ¡Reserva tu lugar SIN CARGO! 🔎
https://lnkd.in/dFjnaiV
#eDayUY #YoMeProfesionalizoEnCasa

84. eDESAFIO PROFESIONAL :: al final de la
charla!!

85. More details at: https://ecapacitacion.org/#senior

86. MG. MARCOS
PUEYRREDON
Global VP Hispanic Market | VTEX
Presidente | eCommerce Institute
marcos@vtex.com
www.vtex.com
Twitter: @vtexonline
blog personal: www.pueyrredonline.com
es.wikipedia.org/wiki/Marcos_Pueyrredon
www.linkedin.com/in/pueyrredon
www.facebook.com/pueyrredon
www.instagram.com/pueyrredonline
skype: pueyrredonline
Twitter: @pueyrredonline

87. Licencia de Copyleft Este documento está protegido bajo la licencia
Reconocimiento – Sin Obra Derivada 2.5 de Creative
Common
(http://creativecommons.org/licenses/by-nc-nd/2.5/ar/)
Copyright © 2020 Marcos Pueyrredon
<marcos@pueyrredonline.com>
El autor permite:
Compartir - copiar, distribuir, ejecutar
y comunicar públicamente la obra citando el autor
No se permite su uso comercial y la
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obtenga permiso expreso del autor.