The document discusses the difficult financial situation facing many retailers in South America due to the COVID-19 pandemic. It notes that the main problem is lack of cash flow as revenues have been reduced or eliminated, while existing payment obligations remain. It outlines four main categories of obligations - to the state, financial sector, regular suppliers, and employees. Strategies discussed for each include postponing payments to the state, renegotiating debts with more favorable terms from the financial sector, obtaining payment flexibility from suppliers, and protecting employees as much as possible.

9. NEWS - RETAIL ECOMMERCE (SOUTH AMERICA
La situación de distress es real y no pasará en el corto plazo.
Quisiera darles alcances sobre aquellos que han tenido que cerrar sus puertas y cuyas ventas online son
marginales.
El principal problema es CAJA: ingresos reducidos o nulos y compromisos de pago ya establecidos.
Los frentes de obligaciones son básicamente cuatro: el estado, sector financiero, proveedores regulares y
empleados.
- Estado: se espera una postergación del pago de compromisos, sin intereses y con facilidades para particionar
obligaciones.
- Sector financiero: se espera facilidades para renegociar deudas, mejores tasas y meses “de gracia”.
- Proveedores regulares: la situación es más crítica ya que estos también presentan problemas de caja, se
plantean diversas estrategias siendo la más importante las facilidades para el pago de rentas/alquileres.
- Empleados: la situación ideal es protegerlos al máximo pero en la mayoría de los casos esto no será posible, se
tienen diversas estrategias.
Landscape

10. TRENDS - RETAIL GROCERY (SOUTH AMERICA / ECUADOR)
Strategy I :: Mix of Product
LINK

11. TRENDS - RETAIL GROCERY (SOUTH AMERICA / ECUADOR) LINK
Strategy I :: Mix of Product

12. TRENDS - RETAIL GROCERY (SOUTH AMERICA / CHILE)
Strategy I :: Mix of Product
LINK

13. Strategy I :: Mix of Product
TRENDS - RETAIL GROCERY (SOUTH AMERICA / CHILE) LINK

14. Strategy I :: Mix of Product
LINKTRENDS - RETAIL GROCERY (SOUTH AMERICA / CHILE)

15. Strategy I :: Mix of Product
TRENDS - RETAIL GROCERY (SOUTH AMERICA / CHILE) LINK

16. LINK
TRENDS - RETAIL RECONVERTION
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Strategy I :: Mix of Product

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Strategy I :: Mix of Product

18. TRENDS - RETAIL ECOMMERCE (UK & ARGENTINA)
● Some well known supermarkets are applying to their eCommerce
websites restrictions to new potential shoppers, with the main
focus of giving priority to risk groups or to loyal customers.
Strategy II :: Adaptation to the new reality
Link

19. TRENDS - RETAIL (EUROPE / UK)
LINK
Retail - SUPERMARKETS
● Special time to Risk group.
Link
Strategy II :: Adaptation to the new reality

20. TRENDS - RETAIL (EUROPE / UK)
LINK
Retail - SUPERMARKETS
● Very well detailed FAQS
about Corona Virus Situation
with a video of 3 minutes also
by the side (red background).
Strategy II :: Adaptation to the new reality

21. TRENDS - RETAIL FRANCE (CARREFOUR)
LINK
Retail - SUPERMARKETS
● Ques for entering to the online
shop.
Strategy II :: Adaptation to the new reality

22. TRENDS - RETAIL SPAIN
LINK
Retail - SUPERMARKETS
● All actions against corona
virus in just one Banner.
Strategy II :: Adaptation to the new reality

23. TRENDS - RETAIL GROCERY
● Impact message for customers
Strategy II :: Adaptation to the new reality

24. TRENDS - RETAIL GROCERY UK
● Glass Window implementation
in physical stores to avoid human
contact.
LINK
Strategy II :: Adaptation to the new reality

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Strategy II :: Adaptation to the new reality

26. TRENDS - LAST MILE PLAYER (SUPERAPP)
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Strategy III :: Colaborative Economy

27. TRENDS - RETAIL PHARMA CENTRAL AMERICA
Retail - SUPERMARKETS
● Association with third
party delivery company.
LINK
Strategy III :: Colaborative Economy

28. ● Taxis adapting their business
model to generate incomes
due to the low demand of their
normal service.
LINK
TRENDS - LAST MILLES
Strategy III :: Colaborative Economy

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Strategy III :: Colaborative Economy

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Strategy III :: Colaborative Economy

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Strategy III :: Colaborative Economy

32. TRENDS - RETAIL PHARMA SOUTH AMERICA
LINKRetail - SUPERMARKETS
● Medical service to your
home.
Strategy IV :: New Services

33. TRENDS - RETAIL PHARMA SOUTH AMERICA
LINKRetail - SUPERMARKETS
● Support initiative for old
people center.
Strategy IV :: New Services

34. TRENDS - RETAIL PHARMA SOUTH AMERICA
LINK
Retail - SUPERMARKETS
● Pop-up about Online
shop, delivery, time,
physical store, etc.
● Video explicativo de
Delivery de fondo del
<Header>
Strategy IV :: New Services

35. TRENDS - RETAIL PHARMA CENTRAL AMERICA
● Orders via Chat
LINK
Strategy IV :: New Services

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Strategy IV :: New Services

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Strategy IV :: New Services

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Strategy IV :: New Services

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Strategy IV :: New Services

40. TRENDS - RETAIL PHARMA CENTRAL AMERICA
Retail - SUPERMARKETS
● Whatsapp for questions.
LINK
Strategy V :: Social Selling

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Strategy V :: Social Selling

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Strategy V :: Social Selling

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Strategy V :: Social Selling

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Strategy V :: Social Selling

45. TRENDS - RETAIL BEAUTY SPAIN
● Major Beauty & Perfumes opens Marketplace.
● Allows smaller sellers to add their products of first
need for the crisis.
LINK
Strategy V :: Marketplace Strategies

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Strategy V :: Marketplace Strategies

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Strategy V :: Marketplace Strategies

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Strategy V :: Marketplace Strategies

49. ● Fever integration of the
delivery employees to the App
in real time.
● Better and safe customer
experience.
● Initiative that fights against
Corona Virus spread.
LINK
Strategy VI :: Traceability & Health Mode
TRENDS - LAST MILLES

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Strategy VI :: Traceability & Health Mode

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Strategy VI :: Traceability & Health Mode

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Strategy VI :: Traceability & Health Mode

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Strategy VI :: Traceability & Health Mode

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Strategy VI :: Traceability & Health Mode

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Strategy VI :: Traceability & Health Mode

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Strategy VI :: Traceability & Health Mode

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Strategy VI :: Traceability & Health Mode

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Strategy VII :: Break Models & paradigms

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Strategy VII :: Break Models & paradigms

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Strategy VII :: Break Models & paradigms

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Strategy VII :: Break Models & paradigms

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Strategy VII :: Break Models & paradigms

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Strategy VII :: Break Models & paradigms

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Strategy VII :: Break Models & paradigms

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Strategy VII :: Break Models & paradigms

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Strategy VII :: Break Models & paradigms

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Strategy VII :: Break Models & paradigms

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Strategy VIII :: Self Service Mode

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Strategy VIII :: Self Service Mode

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Strategy VIII :: Self Service Mode

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Strategy IX :: M2 reconversion

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Strategy IX :: M2 reconversion

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Strategy IX :: M2 reconversion

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Strategy IX :: M2 reconversion

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Strategy IX :: M2 reconversion

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Strategy IX :: M2 reconversion

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Strategy IX :: M2 reconversion

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Strategy X :: Automation mode

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Rwanda, one of the most developed
countries in Africa.
They developed this method of
dispatching Online & other products at
home through Drones.
Strategy X :: Automation mode

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Strategy X :: Automation mode

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Strategy X :: Automation mode

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Strategy X :: Automation mode

83. Protocolos de Sanidad Empresas
L

84. Protocolos de Sanidad Industrias

85. Multichannel Sales News
LINK
LINK
L

86. Social Media StoreFront

87. MG. MARCOS
PUEYRREDON
Global VP Hispanic Market | VTEX
Presidente | eCommerce Institute
marcos@vtex.com
www.vtex.com
Twitter: @vtexonline
blog personal: www.pueyrredonline.com
es.wikipedia.org/wiki/Marcos_Pueyrredo
n
www.linkedin.com/in/pueyrredon
www.facebook.com/pueyrredon
www.instagram.com/pueyrredonline
skype: pueyrredonline
Twitter: @pueyrredonline

88. Licencia de Copyleft Este documento está protegido bajo la licencia
Reconocimiento – Sin Obra Derivada 2.5 de Creative
Common
(http://creativecommons.org/licenses/by-nc-nd/2.5/ar/)
Copyright © 2020 Marcos Pueyrredon
<marcos@pueyrredonline.com>
El autor permite:
Compartir - copiar, distribuir, ejecutar
y comunicar públicamente la obra citando el autor
No se permite su uso comercial y la
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obtenga permiso expreso del autor.