Tendencias Mercado Mundial de Revistas 2008-2009
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Handbook sobre mercado mundial de revistas año 2008-2009. Incluye cantidad de revistas editadas, casos de estudio, cifras de circulación, lectoría y avisaje.
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Ch.16
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Film Auteur Paper
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Section b film unit reminder
This document provides guidance for a case study on the UK film industry. The case study should focus on the production, distribution, and consumption of both a successful film (The King's Speech) and an unsuccessful film (The Boat That Rocked). It should consider institutional processes, audience consumption, and the student's own experiences as a film consumer. The case study should also address questions about how digital technology impacts film production and distribution, how audiences consume films, and the extent to which audiences influence changes in the film industry.
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attractively, and making it accessible. Companies must also communicate with their present and
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Consumers can turn to hundreds of cable and satellite TV channels, thousands of magazines and
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marketers are creatively employing multiple forms of communications. Ocean Spray—an agricultural
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fortunes around.
Facing stiff competition, a number of adverse consumer trends, and nearly a decade of
declining sales, Ocean Spray COO Ken Romanzi and Arnold Worldwide decided to
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supplies modern-day benefits,” through a true 360-degree campaign that used all
facets of marketing communications to reach consumers in a variety of settings. The
intent was to support the full range of products—cranberry sauce, fruit juices, and dried cranberries
in different forms—and leverage the fact that the brand was born in the cranberry bogs and
remained there still. The agency decided to tell an authentic, honest, and perhaps surprising story
dubbed “Straight from the Bog.” The campaign was designed to also reinforce two key brand bene-
fits—that Ocean Spray products tasted good and were good for you. PR played a crucial role.
Miniature bogs were brought to Manhattan and featured on an NBC Today morning segment.
A “Bogs across America Tour” brought the experience to Los Angeles,
Chicago, and even London. Television and print advertising featured
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Integrated Marketing Communication (IMC) involves coordinating all aspects of marketing to deliver a unified message and maximize impact. This includes advertising, promotions, public relations, social media, and more. The goal is to create seamless experiences for consumers across all touchpoints and communicate a consistent brand message. Modern IMC must account for an evolving media landscape where consumers are more active and obtain information from many sources.
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1. What is the role of marketing communications?
2. How do marketing communications work?
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marketing communications program.
PART 7 Communicating Value
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marketers are creatively employing multiple forms of communications. Ocean Spray—an agricultural
cooperative of cranberry growers—has used a variety of communication vehicles to turn its sales
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Facing stiff competition, a number of adverse consumer trends, and nearly a decade of
declining sales, Ocean Spray COO Ken Romanzi and Arnold Worldwide decided to
“reintroduce the cranberry to America” as the “surprisingly versatile little fruit that
supplies modern-day benefits,” through a true 360-degree campaign that used all
facets of marketing communications to reach consumers in a variety of settings. The
intent was to support the full range of products—cranberry sauce, fruit juices, and dried cranberries
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Miniature bogs were brought to Manhattan and featured on an NBC Today morning segment.
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This document discusses the role of global advertising and summarizes several major global advertising agencies. It begins by explaining how market-driven economies require advertising to succeed in selling goods and services domestically and globally. It then summarizes several top advertising agencies such as Omnicom, Publicis, WPP Group, Interpublic Group, Dentsu, Havas Media, and others. These agencies have many offices worldwide, employ thousands of people, and have high-profile brand clients. The document concludes that the goal of advertising agencies is to influence consumer attitudes and behaviors on a global scale through traditional and new digital advertising methods.
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PremiosWAW! 2010 fue la primera competencia online que buscó reconocer a marcas, instituciones y personas que destacan en la web y las redes sociales. A diferencia de otras competencias, en los Premios WAW! Chile 2010 EL JURADO SON LOS USUARIOS DE REDES SOCIALES. O mejor dicho los más de 8 millones de chilenos con cuentas en Facebook y Twitter, quienes nominaron a sus favoritos, votaron por ellos y los promovieron para convertirse en los ganadores de las 20 categorías.
Creado por:
La Fábrica Imaginaria
Dirección creativa:
Miguel Paz
Premios WAW! Chile 2010 fueron presentados por:
Escuela de Periodismo UDP, LG y Claro
Media Partners:
El Mostrador, Revista Qué Pasa, CNN Chile, Radio Horizonte
Twitter no salvara a los editores
El documento resume los cambios en el periodismo y la política debido a la democratización de las plataformas digitales y redes sociales. Estos nuevos medios permiten que cualquier persona publique información y organice movimientos sociales rápidamente, lo que ha llevado a que el público tenga más poder que los medios tradicionales. También destaca cómo las protestas en Chile en 2010 sobre temas ambientales y políticos se organizaron a través de redes sociales y no por medios tradicionales.
Bootcamp: 10 tips para armar un buen blog
Consejos útiles de la bloguera Carolina Aguirre para tu blog. Plus un par de slides extra para principiantes en RSS (parte del curso en que usé está presentación)
3 things Grooveshark can do to increase revenue
El documento propone 3 formas para que Grooveshark aumente sus ingresos: 1) Compartir listas de reproducción para aumentar el tiempo que los usuarios pasan en el sitio y mostrar más anuncios. 2) Añadir DJ invitados diarios como celebridades o expertos para generar nuevos usuarios, compromiso y atención. 3) Permitir listas de reproducción y temas promocionados por artistas, sellos y compañías como los temas promocionados en Twitter.
4 cosas que tu media GURÚ no te quiso decir (O NO SABE)
La Unión Europea ha propuesto un nuevo paquete de sanciones contra Rusia que incluye un embargo al petróleo ruso. El embargo se aplicaría gradualmente durante seis meses para el petróleo crudo y ocho meses para los productos refinados. El objetivo es aumentar la presión sobre Rusia para que ponga fin a su invasión de Ucrania.
El Mostrador y el uso de licencias Creative Commons
Este documento presenta una propuesta para un nuevo medio de comunicación en línea llamado El Mostrador. Se destaca que debe ser un medio innovador y participativo que compita por la atención de las audiencias en las redes sociales. También debe ofrecer contenido de alta calidad sobre política, asuntos públicos y análisis para ejecutivos, empresarios y otros usuarios sofisticados de la web. Los datos muestran que el sitio ha crecido rápidamente desde su lanzamiento en 2009.
¡Breaking News! Haz tu propio medio
Charla. Seminario "Periodistas del Siglo XXI: El desafío comienza hoy". Escuela de Periodismo, Universidad Católica de Valparaíso. Valparaíso. 17 de octubre de 2009.
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Periodismo en la era Trump: Desafíos y preguntas sobre medios, redes sociales...
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Fundación Poderomedia: Reseteando el Periodismo con información y tecnología
Fundación Poderomedia: Reseteando el Periodismo con información y tecnología
Fiscal Policy in Chile: Promoting Faustian Growth? by Ramón López
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A regular day at Poderopedia (Knight News Challenge 2011 winner)
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An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
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How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
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https://bit.ly/Automation_Student_Kickstart
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UiPath Studio CE Installation and Setup
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Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
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5th LF Energy Power Grid Model Meet-up Slides
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
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Tendencias Mercado Mundial de Revistas 2008-2009
- 1. strengthen brand awareness increase purchase intent drive web traffic and search magazines a comprehensive guide and handbook 2008/09
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