This document provides guidelines for proper telephone etiquette. It emphasizes that telephone etiquette is important to meet call objectives, create a positive impression, and enhance a company's reputation. It recommends preparing for calls by planning what to say and having necessary materials ready. When answering calls, representatives should speak clearly, identify themselves warmly and professionally, and be enthusiastic. During calls, they should be respectful, polite, patient, and maintain a positive tone. The document also provides best practices for placing callers on hold, leaving phone messages, and closing calls.