The document discusses a situation where a global pharmaceutical company's commercial information services (IS) organization was seen as an order taker rather than a strategic partner, so the goals were to increase IS influence on strategic decisions, improve the client experience, and connect IS capabilities to client goals; actions taken included defining the organization's purpose from the client's viewpoint, setting clear performance expectations, coaching business managers, and assessing performance; as a result, the IS organization gained commitment for a 5-year sales strategy, improved pharmaceutical sales tools, and shifted perceptions of IS value and opportunities to influence clients.