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TURNING ORDER TAKER INTO STRATEGIC PARTNER




Teleos Consulting
311 Westside Drive
Chapel Hill, NC 27516
919-740-8872
919-929-2298 (Fax)
www.teleosconsulting.com
SITUATION

Global pharmaceutical, US Commercial Information Services (IS)
organization…
    Client expected “innovative” ideas and services connected to sales targets
    Client perception that IS could not “get the basics right”


Facing typical IS challenges…
    Client chose other providers for “value add” work
    IS organization perceived as “roadblock” to performance (always saying “no”)
    Limited opportunity to create value in partnership with clients


Goals to influence pharmaceutical selling through IS capabilities and
improve client perception of “value” of IS…
    Increase IS influence on clients’ strategic decisions
    Improve client experience of IS interactions
    Increase opportunities to connect IS capabilities to client goals
    Improve Business Relationship Managers’ influence skills
ACTIONS

Create organization purpose
    Define client we serve and what they value, from client’s viewpoint
    Establish criteria for critical organization decisions (services, capabilities, recruitment, partnerships)


Set performance expectations
    Define “good” performance for each role based on contribution to IS purpose
    Negotiate expectations with each person


Baseline current performance

Develop and apply collaborative leadership skills

Coach Business Relationship Managers
    Increase ability to gain commitment to value claims
    Broaden perspective to open new opportunities to connect IS capability to client goals


Reassess performance at project end

Develop plan to replicate successful activities across account teams
RESULTS

Gained client commitment and funding for 5-year sales tools strategy.

Improved pharmaceutical sales tools and developed new selling capabilities.

US Commercial Sales Tool strategy adopted globally and piloted in critical markets.

Business Relationship Managers received global CEO recognition for innovation and
value creation.

Improved influence through collaborative leadership skills, as reported by clients
and independent observers.

Shifted perception of IS value resulting in new opportunities to influence across US
Commercial and Global Markets.

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Turning Order Taker into Strategic Partner

  • 1. TURNING ORDER TAKER INTO STRATEGIC PARTNER Teleos Consulting 311 Westside Drive Chapel Hill, NC 27516 919-740-8872 919-929-2298 (Fax) www.teleosconsulting.com
  • 2. SITUATION Global pharmaceutical, US Commercial Information Services (IS) organization… Client expected “innovative” ideas and services connected to sales targets Client perception that IS could not “get the basics right” Facing typical IS challenges… Client chose other providers for “value add” work IS organization perceived as “roadblock” to performance (always saying “no”) Limited opportunity to create value in partnership with clients Goals to influence pharmaceutical selling through IS capabilities and improve client perception of “value” of IS… Increase IS influence on clients’ strategic decisions Improve client experience of IS interactions Increase opportunities to connect IS capabilities to client goals Improve Business Relationship Managers’ influence skills
  • 3. ACTIONS Create organization purpose Define client we serve and what they value, from client’s viewpoint Establish criteria for critical organization decisions (services, capabilities, recruitment, partnerships) Set performance expectations Define “good” performance for each role based on contribution to IS purpose Negotiate expectations with each person Baseline current performance Develop and apply collaborative leadership skills Coach Business Relationship Managers Increase ability to gain commitment to value claims Broaden perspective to open new opportunities to connect IS capability to client goals Reassess performance at project end Develop plan to replicate successful activities across account teams
  • 4. RESULTS Gained client commitment and funding for 5-year sales tools strategy. Improved pharmaceutical sales tools and developed new selling capabilities. US Commercial Sales Tool strategy adopted globally and piloted in critical markets. Business Relationship Managers received global CEO recognition for innovation and value creation. Improved influence through collaborative leadership skills, as reported by clients and independent observers. Shifted perception of IS value resulting in new opportunities to influence across US Commercial and Global Markets.