Postpaid bill analysis

1. Analysis of a Post-paid Bill
Submitted by:
Abinas Mishra
Arunachalam Ramanathan

2. • Introduction
• Analysis
– Peak Time
– Call Type
– SMS and VAS
• Recommendation
AGENDA

3. Details about Mr.X
• Bachelor whose age is 24-30 years
• Active user of Reliance Communications (Postpaid)
• Resides in Chennai
• Travels outstation frequently due to his job profile
Details about Mr.X’s Postpaid connection
• Monthly Rental: Rs.399
– Non-Roaming:
» All Local and STD calls @ 50p/min (After discounted usage)
» Local and National SMS @ 50p/SMS (After discounted usage)
– Roaming:
» All Local, STD and Incoming calls @ 50p/min
» SMS @ 50p/SMS
– Data usage: 10p/KB
• FnF Rental: Rs.50
– Call rate for the special numbers @ 25p/min
Introduction

4. 11%
26%
30%
33%
Call Duration (33 hrs 41 mins)-
September'12
00:00 - 06:00 hrs
06:00 - 12:00 hrs
12:00 - 18:00 hrs
18:00 - 24:00 hrs
11%
30%
22%
37%
Total Units (2030 units) -
September'12
00:00 - 06:00 hrs
06:00 - 12:00 hrs
12:00 - 18:00 hrs
18:00 - 24:00 hrs
Activity Consumer Operator
12pm – 12 am:
Talktime – 63%
Consumer is
happy as he
makes 57% of
that talktime to
his Family n
Friends (FnF). 
Operator is sad
as it is a pulse
rate plan and
hence wants the
customer to
make short calls.

12pm – 6pm:
Talktime - 30%
Total Units - 22%
6am – 12pm:
Talktime - 26%
Total Units - 30%
Consumer is not
concerned
about this
expense
between 6am-
12pm as these
are mostly
business calls,
which are
unavoidable 
Operator is very
happy as the
calls between
6am - 12pm are
short calls. 
Peak Time Analysis

5. FnF Non-
Roaming
Roaming -
Local
Roaming -
STD
Total Units
for Sep’12
1144 18 138
No. of days 17 4 9
Units/day 67 5 15
Call type Call Duration -
33 hrs 41 mins
(in %)
Total Units -
2030 units
NON-
ROAMING
Local 3.34% 4.77%
STD 13.15% 14.38%
FnF 64.33% 56.35%
ROAMING
Local 5.15% 6.8%
STD 8.13% 9.9%
Incoming 5.9% 7.8%
• While roaming, the customer
sacrifices his regular calls to his FnF
as it costs 50p/min rather than
25p/min.
• Local (Roaming) will be less than
STD (Roaming) as the customer has
the chance of meeting his FnF in
person
77.61%
Call Type Analysis

6. SMS and VAS Analysis
Type SMS units Amount
Non-
Roaming
12
(Free upto 399 units)
Rs. 7
Roaming 14
(Charged @ 50p)
Net Usage Amount
Mobile Data
Usage
25 MB
(Charged @
10p/KB)
Rs. 253.60
• Heavy user of Voice calls
• Light user of SMS service
• Light user of Mobile Internet

7. Recommendation
Local STD FnF Local
- FnF
Local
– Non
FnF
STD
- FnF
STD –
Non
FnF
Incoming Monthly
+ FnF
Rental
NDU DU Net
Amt
to be
paid
Total units
consumed
97 292 1144 18 120 138 63 158
Rs. 449
(399+50)
Rs.
729
Rs.
399
Rs.
779
Current
Plan
(in
paise/min)
0.5 0.5 0.25 0.5 0.5 0.5 0.5 0.5
Non-Roaming Roaming
C
U
R
R
E
N
T
Local STD FnF Local
- FnF
Local
– Non
FnF
STD
- FnF
STD –
Non
FnF
Incoming Monthly
+ FnF
Rental
NDU DU Net
Amt
to be
paid
Total units
consumed
97 292 1190 40 120 450 63 158
Rs. 449
(399+50)
Rs.
786
Rs.
399
Rs.
836
Proposed
Plan
(in
paise/min)
0.55 0.55 0.20 0.30 0.55 0.30 0.55 0.55
Non-Roaming Roaming
P
R
O
P
O
S
A
L
NDU: Non-Discounted Usage ; DU: Discounted Usage