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IBM Global Business Services

IBM Institute for Business Value



                                   Retail

Retail
opportunities
in a world of
extremes
Understanding today’s
teens and boomers
IBM Institute for Business Value
   IBM Global Business Services, through the IBM Institute for Business Value,
develops fact-based strategic insights for senior business executives around critical
  industry-specific and cross-industry issues. This executive brief is based on an
in-depth study by the Institute’s research team. It is part of an ongoing commitment
   by IBM Global Business Services to provide analysis and viewpoints that help
companies realize business value. You may contact the authors or send an e-mail to
                      iibv@us.ibm.com for more information.
Teen And Boomer
Teen And Boomer
Teen And Boomer
Teen And Boomer
Teen And Boomer
Teen And Boomer
Teen And Boomer
Teen And Boomer
Teen And Boomer
Teen And Boomer

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Teen And Boomer

  • 1. IBM Global Business Services IBM Institute for Business Value Retail Retail opportunities in a world of extremes Understanding today’s teens and boomers
  • 2. IBM Institute for Business Value IBM Global Business Services, through the IBM Institute for Business Value, develops fact-based strategic insights for senior business executives around critical industry-specific and cross-industry issues. This executive brief is based on an in-depth study by the Institute’s research team. It is part of an ongoing commitment by IBM Global Business Services to provide analysis and viewpoints that help companies realize business value. You may contact the authors or send an e-mail to iibv@us.ibm.com for more information.