This document discusses issues with reproducibility and data availability in scientific research. It notes that published research is merely an advertisement of the underlying scholarship and data, and that data availability declines rapidly as articles age. Several studies are cited showing limited ability to translate preclinical findings to the clinic due to reproducibility issues, and examples of academic fraud are provided that undermine trust in published results without available data. Overall, the document argues for the importance of data availability to verify and build upon published research findings.