This document discusses the importance of statistics and how statistics can help reduce misconceptions. It notes that people often have inaccurate perceptions of realities and provides some examples where peoples' perceptions did not match actual statistics. For instance, fewer British teenage girls get pregnant than commonly thought. It also discusses how individual experiences and selective media reporting can influence perceptions. The document advocates using statistics to gain a better understanding of areas, such as through a web application that provides statistical analysis of local areas by postal code. It suggests how statistics could help managers in India better understand consumer markets and populations in different states to aid business planning.