1. Kevin Allocca, the manager of YouTube trends, presented on why videos go viral. 2. He simply introduced himself and laid back when he started, capturing the audience's attention through his relaxed delivery. 3. Allocca gave specific facts and examples to explain viral trends, making the complex topic accessible through stories.

1. at i on
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2. ca
All oc
Kevi n
YouT
ube'
Kevi s tre
n Al l nds m
reaso occa a
ns a share nager,
vide s the
o go
es vi 4
ral.

3. How
d id t
the a he sp
ttent eake
in hi io n o r cap
s or f the ture
her i audi
He w ntrod ence
out. H as laid b
u c t io
e sim ack w n?
ply i hen
ntrod he s t
uced a r t ed
“Hi, hims
I’m K elf ,
tend evin
s ma A
profe nage llocca. I
ssion r at Y am t
vide ally w outub he
o’s… atch e and
” Yout I
u be

4. How
main
the a
spee
did t
tain t
udie
uT
ch?
t r
otne g
i s ihogh
stuho
naep ae
he sp
see h
anrti v
ttcgen u
he en
nce t
h t
ta f i m
we
o k hn y
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nnvt y b
eake ent of
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ag
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walb
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a
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di
ec

5. Mak
et he co
Don't m
in ab ry to dazz plex pla
t
st le int i
ellec n.
ED
storie ractions.
he
s. Be E tua
spec xplain! G lly. Don'
llow?
ific. ive e t
xamp speak
en T
oes t les. T
ell
est fo
the t
nts d
h of
ker b
dme
Whic
m an
spea
Com
r
t
e
d
o
f
f
w
i
t

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l
scale d rate th
of 1 t is a 4
pres
enta o 5. with on the
tion
muc
h ne there his
mism
vide ed f o wasn
o s di r it b ’
He w d t ha e c au t
a s pr t f or se hi
hi s p et t y him s
rese l I f ee
impr ntati ad back l.
ove h on. M w
coul aybe ith
d mo is presen t
tatio o
D yn a
while ve ar
he g o u nd n he
ave s more
tatist
ics.

7. e d T
odtbh
s he
maoy
v
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wotne
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kt
aih
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r t
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Htss atc
o
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tuetha
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y t
bTr o s
oe.u eeh
aC
ver pmnr
tiooo
:nnm c
vs.
so n a
bin occ
Ro
Sir Ken vin All
Ke

8. nces
Sir K
fere a
vs . K
D if llocc
Kevin A
Rob inson umo
r
H
en R
r Ken o
evin
Si /vide n
e s you Slide ntatio
 rese
Mak
 ink p
th
obin
Alloc
r
umo
H
s
Give sting
 tere
son
in
ca
facts
slide ion
 Noesentat
pr

9. Sir K
r the
vs . K
ove in
b o t h c r t io n see
hey ity po but you
en R
T
eativ nt ways, le in
evin
cr re
fe
dif fect ex ent amp ation of
bou
obin
r s
a pe ca’s pre n talks a at”
Allo c
A lloc obinso Nyan C
wh at R ith the “
son
in his w
deo.
ca
vi

10. his d
e
good livery w
. He as qu
ver y
abou gave ite
t how good
audi
ence to appe facts
vide s w it al to
De li
o. It w h you
neve as cl r vira
r stu e l
word mble ar and
. He d ove
talki knew r his
ng a
seem bout what he
sc r i p an d was
ted. it did
n’t

11. Image taken from:
http://acculturated.com/2012/05/24/youtubes-kevin-
allocca-on-why-videos-go-viral/