Ted Kid Campaign

Plattsburgh Housing Authority
Ted K. Center
“I’m A Ted Kid”
Campaign
SUNY Plattsburgh PRE 466
Fall 2013

Table of Contents
Introduction....................................................................................................2
Situation Analysis...........................................................................................3
SWOT Analysis..............................................................................................4
Secondary Research.......................................................................................6
Primary Research...........................................................................................9
Key Messages..................................................................................................11
Target Audience.............................................................................................12
Challenges and Opportunities.....................................................................12
Goal.................................................................................................................13
Objectives.......................................................................................................13
Strategies.........................................................................................................14
Tactics..............................................................................................................14
Conclusion......................................................................................................15
1 SUNY Plattsburgh PRE 466 “I’m a Ted Kid” Campaign Fall 2013

The Plattsburgh Housing Authority strives to ensure safe, adequate, decent and affordable hous-
ing, and to promote opportunities for residents’ self-sufficiency and economic independence. The
Plattsburgh Housing Authority currently lacks the resources to create awareness among the city of
Plattsburgh residents and future sponsors about the benefits of the Ted K. Center.
The Ted K. Center, recently named in 2004 (before 2004 it was known as the John Collins
Center), offers a supportive and consistent staff, in an environment that is much different from a
public school setting, this allows students to participate in many activities that may not be offered
at their local schools or activities they may not be able to afford otherwise. This community center
is unlike any other. They are constantly changing and revamping their program to cater to youth
in need of help in school or social situations.
Currently some challenges that the Plattsburgh Housing Authority faces include: limited
financial, promotional and communication resources that are not reaching specific audiences.
These challenges are causing to the City of Plattsburgh residents to lack in knowledge of the Ted
K. Center.
The Plattsburgh Housing Authority’s Director, Mark Hamilton, recognizes the need for a
strategic public relations plan in its efforts to position the organization to fulfill its mission. With
the help of this campaign we are hoping that the City of Plattsburgh residents become knowledge-
able of all the Ted K. Center has to offer. By introducing the “I’m a Ted Kid” slogan, we hope to
grasp the attention of the City of Plattsburgh residents and make them aware of some of the Ted
K. Center’s activities that happen daily.
The surveys, which were conducted during the primary research portion of this campaign,
show that the City of Plattsburgh knows very little about the Plattsburgh Housing Authority and
the Ted K. Center. From these findings we believe that the goal that we have chose will sustain
the Ted K. Center, and in return the Plattsburgh Housing Authority, in creating awareness for the
City of Plattsburgh. The goal of this campaign is to build positive perception and awareness for
the Ted K. Center in the City of Plattsburgh.
We encourage the City of Plattsburgh residents and community members to support this
campaign through gaining awareness for the Ted K. Center. This community center truly benefits
the residents of the City of Plattsburgh. The youth that participate in the Ted K. Center program
are molded by the caring staff and become greater individuals in their community. The children
of the Ted K. Center are the future of Plattsburgh, and supporting them will lead to a better to-
morrow.
Introduction
2SUNY Plattsburgh PRE 466 “I’m a Ted Kid” Campaign Fall 2013

Public housing was established to provide decent and safe rental housing for eligible low-in-
come families, the elderly, and persons with disabilities. Public housing comes in all sizes and types,
from scattered single family houses to highrise apartments for elderly families. There are approxi-
mately 1.2 million households living in public housing units, managed by some 3,300 Housing Au-
thorities (HUD’s Public Housing Program – September 29, 2013).
According to our secondary research, Plattsburgh’s regional economy is lower than the general
public of New York State. The lower percentage of homeownership rate and high percentage of hous-
ing units in multi-unit structures shows that there is a relatively large amount of low-income house-
holds living in the area. The Plattsburgh Housing Authority plays an important role in the City of
Plattsburgh, where the household income consists of many low-income families. There is a great need
in the area according to the regional economy for the services that are offered by the Plattsburgh
Housing Authority.
The Plattsburgh Housing Authority (PHA) was established on April 9, 1951, under Chapter
701 of the Law of New York State. PHA has 601 units (220 senior units and 381 family units), plus
191 housing vouchers. PHA is serving approximately 1,354 individuals in the city of Plattsburgh.
The Ted K. Center was created by the Plattsburgh Housing Authority’s Board of Commission-
ers and the Executive Director in a response to problems that arose within PHA in the late 1970’s.
Since the center was established, the PHA Board of Commissioners, administration and local leaders
have recognized the center’s contribution to the community while remaining consistently committed
to the provision and expansion of youth services with the Plattsburgh Housing Authority.
The Ted K. Center provides educational, social and recreational services to youth and families
residing in the Plattsburgh Housing Authority developments. Current programs offered at the Ted K.
Center include an Early Childhood, After-School and Summer program. The Center has a state of the
art computer lab which is networked and internet connected, an art department, a playground and
outdoor play area. Center staff provides daily activities focused on the core areas of creativity, physi-
cal fitness, homework completion, computer learning, nutrition education and general recreation.
The Ted K. Center provides youth and their families will a place to learn and grow. The com-
munity center improves the quality of life in the Plattsburgh Housing Authority an the greater com-
munity at large. Community partners include: Clinton County Youth Bureau, United Way of the
Adirondack Region, Inc., Plattsburgh City Schools, Plattsburgh City Police Department, Mountain
Lake Public Broadcasting, SUNY Plattsburgh, Kiwanis Club of Plattsburgh, Ernest Turner Memorial
Fund, Inc., and many other organizations.
The Plattsburgh Housing Authority continue to struggle to financially support the Ted K. Cen-
ter. The budget for the FY 2013-2014 for the Ted K. Center reflects expenses exceeding revenue by
$203,955. The need for funding for the Ted K. Center is apparent in order to continue to provide the
educational-based programs for at-risk youth.
The Plattsburgh Housing Authority currently lacks the resources to create awareness among
the city of Plattsburgh residents. This could cause problems in the future when it comes to seeking
donors for the Ted K. Center. Also, the Plattsburgh Housing Authority lacks awareness of the pro-
grams and services offered; this creates an unknowing in the community which could lead to a nega-
Situation Analysis

tive perception of the Plattsburgh Housing Authority.
The reason for this public relations campaign is because knowledge of the Plattsburgh
Housing Authority and Ted K. Center is minimal to the City of Plattsburgh residents. From the
information researched through surveys, a majority of the general public of the City of Platts-
burgh knows very little about the Ted K. Center. Our main focus for this campaign is the Ted K.
Center.
SWOT Analysis
Strengths:
• The Ted K. Center is well known to organizations within Plattsburgh.
• It helps many families’ children within the Plattsburgh Housing Authority grow emotionally,
physically, socially, academically and in many other ways that will help mold them into better
members of the Plattsburgh community.
• The Ted K. Center is no ordinary community center, it is much more.
• The Ted K. Center is unlike any public school program; there is a caring staff that is always adapt-
ing to the ever-changing youth that visit the community center. They have a wide variety of pro-
grams: sports, arts, musical, academic, etc., and they offer so many programs and activities that
people would love to hear about.
• The Ted K. Center is a beneficial program that allows youth to grow and become more accom
plished members of the Plattsburgh community.
Weaknesses:
• Our class’ primary research shows that not many people know about the Ted K. Center and its
many programs.
• The Ted K. Center is not open to the public, just to people that live within the Plattsburgh Hous-
ing Authority, so therefore a huge weakness is the “what’s in it for me” (me being the residents of
the City of Plattsburgh that may not have any connection to the Ted K. Center; our target audi-
ence).
• There has been a negative stigma associated with public housing; meaning people associate the
Plattsburgh Housing Authority with the term “projects.” This can cause some people to think nega-
tively of the Plattsburgh Housing Authority.
• The Ted K. Center may not be funded if people cannot see the importance of what the commu-
nity center is doing for a good portion of youth in the Plattsburgh Housing Authority.

Opportunities:
• Where there is little knowledge about something there is room to create an opinion right away with
an awareness campaign. A large portion of the City of Plattsburgh many know little to nothing about
the Ted K. Center, but we are able to create an awareness through the “I’m a Ted Kid” posters and
video.
• The Ted K. Center is already doing everything right and so many amazing programs, they just need
to increase awareness of these programs to the public.
• The Ted K. Center isn’t just molding clay during arts and crafts time, the staff is molding the youth
into contributing members of the Plattsburgh society. Teaching the youth various life lessons and
basic skills will strengthen them overall for the future and allows them to grow in more ways that can
be mentioned to better this community.
• Creating awareness for the Ted K. Center could lead to possible partnerships with other local or-
ganizations and people within the City of Plattsburgh for funding purposes and spreading the word
about the Ted K. Center. This could lead to more awareness in the community of Plattsburgh, which
will hopefully lead to funding opportunities in the near future.
Threats:
• The lack of awareness in the City of Plattsburgh could become a threat to the Ted K. Center when
it comes to applying for funding. The Ted K. Center is currently lacking a very important resource:
a van for transporting the youth to activities. Next semester’s class could have a problem when they
begin fundraising if the City of Plattsburgh residents are not aware of the community center.
• Without funding, there may not be as many programs and activities for the youth of the Ted K.
Center. There needs to be a higher level of awareness for the community center in the City of Platts-
burgh, without the awareness for the Ted K. Center it might.
• The Ted K. Center does run the risk of competing with other projects in the works within the
Plattsburgh region. Plattsburgh is a relatively small community so there is a lot of competition be-
tween the various organizations to get support and donations. The Ted K. Center is an organization
that has resided in the City of Plattsburgh for many years, they just need to gain more awareness for
the programs and activities that they offer.

General Economic Information of Plattsburgh:
1. Population of Plattsburgh: 19,949
2. Estimated median household income in 2011: $36,691 (It was $28,846 in 2000)
3. Population of Plattsburgh by Race:
• American Indian or Alaska Native alone counts: 75 (.38%)
• Asian alone counts: 555 (2.78%)
• Black or African American alone counts: 700 (3.5%)
• Native Hawaiian of other pacific native alone counts: 6 (.03%)
• Some other race alone counts: 205 (1.03 %)
• Two or more races counts: 481 (2.41%)
• White alone counts: 17,967 (89.88%)
• Hispanic or Latino Origin counts: 679 (3.4%)
3. Population of Plattsburgh by Gender:
• Male counts: 9418 (47.12%)
• Female counts: 10,571 (52.88%)
4. Population of Plattsburgh by Age:
• 0-4: 799 (4.0%)
• 5-17: 1982 (9.92%)
• 18-64: 14,349 (71.78%)
• 65+ 2,859 (14.3%)
General Information of the Plattsburgh Housing Authority:
1. Related Website: http://www.phaplattsburgh.com/
2. Geographical Details (Location)
• Main office is located on South Catherine Street
• Loations for all of the Plattsburgh Housing Authority’s properties:
Cornelia St (Hortense B. Sterns), Mildred Blvd (John Collins extension), South Peru St and
Sharron Ave + Tyrell Ave (John Collins Park), McGaulley Ave (Leander A Bouyea Court), 34
Flynn Ave (Lake View Towers), 39 Oak St (Robert S Long Apartments), 46 Flynn Ave(Russell
H. Barnard Apartments), Bushey Blvd (Thomas Conway Apartments).
• Stereotype “the projects” (Also, people think the apartments are located downtown)
• PHA has 220 senior units
• PHA has 381 family units
• PHA serves people with 191 Vouchers
Secondary Research

• They help 1,354 individuals
• They own 601 apartments within the City. They do not pay taxes because of
Cooperation Agreement. They pay pilot instead.
The Plattsburgh Housing Authority’s Mission:
• provide safe, adequate, decent housing for income eligible individuals and families
• promote opportunities for self-sufficiency and economic independence
• Advantages of the Plattsburgh Housing Authority:
• Community proximity
• Neighborhood Watch – with the Plattsburgh City Police Department
• Provides families with housing and services
• Many apartments/vouchers/etc
• Have a good staff and help people when in need
• Ted K. Center provides children with activities and safe and caring place to go to.
• Disadvantages of the Plattsburgh Housing Authority:
• Carries a negative stigma in many ways
• Low-income area on the South Side of the City of Plattsburgh
• Some negative media
• There is a negative perception of the Plattsburgh Housing Authority because
people lack the knowledge about the Plattsburgh Housing Authoity
3. HUD’s (Housing and Urban Development) Public Housing Program:
• Public housing ranges from scattered single-family houses to high-rise apartments
for the elderly
• A housing authority determines your eligibility based on: 1) annual gross income;
2) whether you qualify as elderly, a person with disability, or as a family; 3) U.S. citi
zenship or eligible immigration status
• HUD sets the lower income at 80% and very low-income limits at 50% of the me
dian income for the county in which you live
•Rent is based on your family’s anticipated gross annual income less deductions, if
any
•HUD regulations allow has to exclude from annual income the following allow-
ances: $480 for each dependent; $400 for an elderly family, or a person with
a disability; and some medical deductions for families headed by an elderly person or
a person with disabilities.
• You may remain in public housing as long as you comply with the lease
• If after reexamination your families income is sufficient to obtain housing in the
private market, the housing authority may determine whether your family should
stay in public housing

4. Important Public Figures that Grew Up in Plattsburgh Housing Authority:
• Plattsburgh Police Chief – Desmond Racicot
• Mark Tiffer (running for Mayor of Plattsburgh)
• Everyday people of the Plattsburgh Housing Authority – people that run busi
nesses in the housing authority and others
• Children – those that stand above the rest and excel
3. Ted K. Center:
a. Related Website: http://www.phaplattsburgh.com/?page_id=16
b. General Information:
• Ted K. Center, named after Ted Kowalczyk. Ted worked as Educational Coordina
tor at the John Collins Center for over 30 years of helping youth and enhancing
the community. When Ted retired in September 2004, the John Collins Center
was renamed the Ted K. Center.
• Staff: Community Police Officer Carmen Rotella, Tom Neale (educational coordi
nator/director), Ms. Virginia Casses & Ms. Victoria Furby
• Provides educational, social, and recreational services to youth and families resid
ing in the Plattsburgh Housing Authority developments
• Many facilities within the Ted K. Center: exercise equipment, computers, arts and
crafts components, games, etc.
• Located on Tyrell Avenue (or in the middle of the John Collins Park)
Ted K. Center Involvement/Relationships with Community:
• Letter to the Editor on Aug 4, 2012 Press-Republican
• Ted K Center is a recipient among many organizations’ in the sixth-annual Dozer Day.
• “Reality Check” organization has held weekly meeting in the Ted K Center every Tues
day, 3:30-4:30 p.m.
• Ted K. Center has a partnership with the Adirondack Health Institute to promote insur
ance coverage among children.
• Coach Neale of the Clinton Community College works as the Education Coordinator at
the Ted K. Center located in the Plattsburgh Housing Authority.
• Many students have been highlighted in the Press-Republican to show their involvement
in the community/the things they have been excelling in.
The agencies/organizations that the Ted K. Center has recently worked with include:
• United Way of the Adirondacks
• Clinton County Youth Bureau
• OneWorkSource

• Breakfast Kiwanis
• Cornell Cooperative Extension
• Clinton County Health Department
• YMCA
• City Recreation Dept.
• JCEO
• North Country Cultural Center
4. (Some) Publicity:
a. Years of Work with Mountain Lake PBS (and Richard Allen)“When a Death Occurs”
• Various Public Service Announcements
• Partnering with Stafford Middle School and Plattsburgh High School (along with
the Eastern Adirondack Health Care Network) to work with various youth on local
public service announcements (which led to summer youth employment with One
WorkSource)
b. Press-Republican Articles:
• Plattsburgh Housing Authority – six day spread in the Press-Republican - “Life in
the Projects”
• Plattsburgh Housing Authority provides housing on a need basis: April 18, 2008
• Plattsburgh Housing Authority Gets New Offices: March 24, 2011
• Plattsburgh Housing Authority Gets New Offices: March 24, 2011
• Plattsburgh Housing Authority has new director: January 24, 2012
• Some Plattsburgh Housing Authority rents to rise: April 25, 2012
• Housing Authority takes action against director: June 30, 2013
1. Our teams surveyed the City of Plattsburgh Residents. Teams were divided up into five
sections in order to canvass all areas of the city. The areas were: North, South, East and West
Plattsburgh, and the downtown area of the City of Plattsburgh.
• Our survey asked the following:
• Age, how long the person had been a city of Plattsburgh resident, it asked about the knowl-
edge of the Plattsburgh Housing Authority and the Ted K. Center, it asked for terms that come to
mind when you hear the term public housing, list two benefits of public housing, how people re-
ceive their local news (along with their main form of local news), and the final question had to do
with their level of education.
Our surveys showed:
• Age ranges for the surveys participants were:
• 4% of the people surveyed 15-20 years old
Primary Research

• 15% of the people surveyed were 33-38 years old
• 60% of the people surveyed were 39 and older
Knowledge level of the Plattsburgh Housing Authority:
• 40 people from the surveys said that they had never heard of the Plattsburgh Housing
Authority.
• 132 people have heard of the Plattsburgh Housing Authority.
• 73 people from the survey participants find themselves knowledgeable.
• 40 people said that they were very knowledge.
• Many people have heard of the Plattsburgh Housing Authority, but there are many
that have not. Through this campaign for the Ted K. Center, we are hoping that the
Plattsburgh Housing Authority sees a gain in awareness for the City of Plattsburgh.
• Knowledge level of the Ted K. Center:
• 196 people from the surveys said that they had never heard of the Ted K. Center.
• 52 people have heard of the Ted K. Center.
• 22 people found that they were knowledgeable.
• 15 people said that they were very knowledgeable.
Overall: there is a need for a campaign because not many people in the City of Plattsburgh know
about the Ted K. Center. It is clear that people are unsure what the Ted K. Center is and this cam-
paign will hopefully change that.
• Two-Word Descriptions given about the Plattsburgh Housing Authority:
• (Other – 35) Crowded – 1 person, Safe – 1 person, Tax Exempt – 8 people, Nice/Good
– 5 people, Lost Cantwell – 2 people, Affordable – 44 people, Ghetto/Projects – 8 people,
Welfare/Needy – 19 people, Helpful – 49 people, Low Income – 106 people, Problem Area –
23 people.
• The People of the City of Plattsburgh seem to have a mix of characteristics to express
the Plattsburgh Housing Authority. One of these that sticks out the most is Low-Income
Housing.
• Also, we asked people what they thought were benefits of the Plattsburgh Housing
Authority: Temporary – 1 person, Good for senior/single parents – 4 people, Safe – 6 people,
Helps to get back on feet – 15 people, Low cost rent – 59 people, Place to live – 60 people,
Convenient – 86 people. (Those that could not think of anything/did not list anything – 54 people).
An important question that we asked was their primary source of local media (percentage of
people):
• Weekly Newspaper – 1%
• Word-of-Mouth – 2%
• Radio – 6%
• Social Media/Internet – 16%

• Local TV – 23%
• Press-Republican – 33%
• No response – 19%
In conclusion, we feel that there is little knowledge for the Plattsburgh Housing Authority and
the Ted K. Center within the City of Plattsburgh.
City of Plattsburgh Residents:
• It helps many families’ children within the Plattsburgh Housing Authority grow
emotionally, physically, socially, academically and in many other ways that will help
mold them into better members of the Plattsburgh community.
• The Ted K. Center is a beneficial program that allows youth to grow and become
more accomplished members of the Plattsburgh community.

• It helps keep youth off the streets and out of trouble, which in return causes less
problems for the City of Plattsburgh and residents feel better about the area and the
people living in the Plattsburgh Housing Authority.
Various Plattsburgh Organizations:
• It will further spread the word about the Ted K. Center (or refresh any organiza
tions memories about the Ted K. Center) – through the video and posters.
• This will help with the capital campaign for the Spring 2014 semester’s class.
• It helps many families’ children within the Plattsburgh Housing Authority grow
emotionally, physically, socially, academically and in many other ways that will help
mold them into better members of the Plattsburgh community.
• The Ted K. Center is a beneficial program that allows youth to grow and become
more accomplished members of the Plattsburgh community.
• It helps keep youth off the streets and out of trouble, which in return causes less
problems for the City of Plattsburgh and residents feel better about the area and the
people living in the Plattsburgh Housing Authority.
Key Messages

Target Audience
City of Plattsburgh Residents
Our target audience for this campaign is the residents of the City of Plattsburgh, specifically the resi-
dents in their mid-thirties and older. We believe, through our primary research, that the residents of
the City of Plattsburgh have little to no knowledge of the Ted K. Center and the Plattsburgh Housing
Authority. Our hopes in picking this audience is that there will be in increase in knowledge, which
could potentially lead to organization partnerships and help with fundraising in the Spring Semester.
Organizations in Plattsburgh
Organizations have funds to help the Ted K. Center with gaining the resources to achieve the goals for
the Spring 2014 Public Relations course. When it comes time to do the capital campaign in the spring,
these organizations will have already heard about the Ted K. Center and all it has to offer. We want
to reach out to these organizations and show them the Ted K. Center video, which will help spread
awareness in the City of Plattsburgh community.
Challenges and Opportunities
Challenge:
The lack of awareness in the City of Plattsburgh could become a threat to the Ted K. Center when it
comes to applying for funding. The Ted K. Center is currently lacking a very important resource: a
van for transporting the youth to activities. Next semester's class could have a problem when they
begin fundraising if the City of Plattsburgh residents are not aware of the community center.
Opportunity:
Where there is little knowledge about something there is room to create an opinion with an awareness
campaign. A large portion of the City of Plattsburgh many know little to nothing about the Ted K.
Center, but we are able to create an awareness through the “I'm a Ted Kid” posters and video.
Challenge:
Without funding, there may not be as many programs and activities for the youth of the Ted K. Cen-
ter. There needs to be a higher level of awareness for the community center in the City of Plattsburgh,
without the awareness for the Ted K. Center it might.
Opportunity:
The Ted K. Center isn't just molding clay during arts and crafts time, the staff is molding the youth

into contributing members of the Plattsburgh society. Teaching the youth various life lessons and
basic skills will strengthen them overall for the future and allows them to grow in more ways that
can be mentioned to better this community.
Challenge:
The Ted K. Center does run the risk of competing with other projects in the works within the Platts-
burgh region. Plattsburgh is a relatively small community so there is a lot of competition between
the various organizations to get support and donations. The Ted K. Center is an organization that
has resided in the City of Plattsburgh for many years, they just need to gain more awareness for the
programs and activities that they offer.
Opportunity:
It all goes back to creating awareness for the Ted K. Center could lead to possible partnerships
with other local organizations and people within the City of Plattsburgh for funding purposes and
spreading the word about the Ted K. Center. This could lead to more awareness in the community
of Plattsburgh, which will hopefully lead to funding opportunities in the near future.
Goal
The surveys, which were conducted during the primary research portion of this campaign,
show that the City of Plattsburgh knows very little about the Plattsburgh Housing Authority and the
Ted K. Center. From these findings we believe that the goal that we have chose will sustain the Ted
K. Center, and in return the Plattsburgh Housing Authority, in creating awareness for the City of
Plattsburgh. The goal of this campaign is to build positive perception and awareness for the Ted K.
Center in the City of Plattsburgh.
Objective
The Objective for this campaign is to introduce the “I’m a Ted Kid” campaign by the end of
the Fall 2013 semester.
The rationale behind this objective is that the public has minimum knowledge of the Ted K.
Center. Implementing the “I’m a Ted Kid” campaign will raise public awareness about the impact
the Ted K. Center has on the children and create an emotional connection within the residents of
the City of Plattsburgh.

Strategies
The strategy for the campaign is to create a Public Service Announcement (PSA) multi-
media campaign around the theme, “I’m a Ted Kid.” This is in order to raise the awareness of the
public, by highlighting the youth of the Ted K. Center and the activities they are participating in at the Ted
K. Center.
Tactics
Through this strategy for the campaign, to create a Public Service Announcement (PSA)
multi-media campaign around the theme, “I’m a Ted Kid,” we have come up with a variety of
tactics to accomplish our awareness campaign for the Ted K. Center.

The Tactics include the following:
 Tactic 1 — Create “I’m a Ted Kid” slogan (logo).
 Tactic 2 — Release a 60-second informational video for road show.
 Tactic 3 — Release a series of three poster PSAs showcasing three Ted K. members for lo-
cal print media.
 Tactic 4 — Create the “I’m a Ted Kid” campaign media kit including: press release, fact
sheet, backgrounder, posters, and videos
Explanation of Tactics:
Tactic one, we plan on creating a logo for the Ted K. Center and for the “I'm a Ted Kid”
portion of the campaign. This logo will be simple, yet catchy and easy for the Ted K. Center and
the Plattsburgh Housing Authority to continue to use. Also, we will be pre-approving the logos
with the Plattsburgh Housing Authority Director Mark Hamilton.
Tactic two will consist of working with members of the SUNY Plattsburgh TV/Video
Production major in order to shoot and edit a 60-second informational video, which Mark Ham-
ilton or Tom Neale can use when they go and present to various organizations.
Tactic three is to release a series of three-to-five poster public service announcements
(PSAs) showcasing three Ted K. Center youth. The posters will be distributed to local print me-
dia and will highlight the youth of the Ted K. Center doing various activities and give the chil-
dren's testimonials about the programs offered at the Ted K. Center.
Tactic four is to create the “I'm a Ted Kid” campaign media kit. This kit will include press
releases about the Ted K. Center Kids and the activities that are going on at the Ted K. Center. It
will also contain a fact sheet, backgrounder, posters, and videos. This kit will contain everything
the Ted K. Center and the Plattsburgh Housing Authority needs to continue this campaign once
our class is over.

Conclusion
Future success is the ultimate idea behind this campaign. Our goal of this campaign is
to build positive perception and awareness for the Ted K. Center in the City of Plattsburgh. In
order to achieve this goal, the results will be based on the distribution of the “I'm a Ted Kid”
posters, the amount of usage the “I'm a Ted Kid” video receives, and the recognition of the “I'm a
Ted Kid” slogan. Our hopes for the campaign is that people view and recognize the slogan, real-
ize the wonderful activities that the Ted K. Center has to offer, and make the connection that the
Plattsburgh Housing Authority and the Ted K. Center are positive examples of what the City of
Plattsburgh community has to offer.

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