Don Tapscott gave a TED talk about four principles for the open world. He is an expert on how technology and the internet are transforming our world. Don captured the audience's attention by relating his speech to technology and using humor. He maintained their attention through motivational speaking and videos. Don followed commandments about sharing insights openly and not promoting himself or his company. He received a 4/5 on dynamism but could have related more through stories. Tips included involving the audience, relating through stories, showing topic knowledge, and using humor and visuals.