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If Content is King, Who is Sheriff?

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A preview of 2014 SXSW presentation "If Content is King, Who is Sheriff?"

Published in: News & Politics, Technology
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If Content is King, Who is Sheriff?

  1. 1. If Content is King, who is Sheriff? Sunday, July 28, 13
  2. 2. SpeakerSpeakerSpeaker Kristina Eastham Communications Manager, Digitaria @kreastham Gail Marie Content Editor, McKinney @ gmariethatsme Robert Hernandez Web Journalist, Asst. Professor, USC @ webjournalist Mike Schmidt Multimedia Director, National Geographic @ mohawkstreet Moderator Sunday, July 28, 13
  3. 3. Content marketing is not new. Sunday, July 28, 13
  4. 4. Thanks to the Internet, it’s just easier and cheaper to publish. $$$ Sunday, July 28, 13
  5. 5. “The problem with quotes on the Internet is that it is hard to verify their authenticity.” - Abraham Lincoln Sunday, July 28, 13
  6. 6. How did content become King? Sunday, July 28, 13
  7. 7. We started writing for robots. (img goes here) Sunday, July 28, 13
  8. 8. What standards are bloggers held to? Sunday, July 28, 13
  9. 9. Code of Ethics Sunday, July 28, 13
  10. 10. Are bloggers protected like journalists? Sunday, July 28, 13
  11. 11. Sunday, July 28, 13
  12. 12. It’s just easier and cheaper to publish. Sunday, July 28, 13
  13. 13. Sponsored content: The elephant in the room Sunday, July 28, 13
  14. 14. Readers are fatigued. Quality to the rescue. Sunday, July 28, 13

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