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Big Data Day LA 2016/ NoSQL track - Privacy vs. Security in a Big Data World, Tamara Dull, Director, Emerging Technologies, SAS

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The jury is still out on whether Edward Snowden was a hero, traitor, or schmuck. Regardless of the scarlet letter we want to hang around his neck, we should thank him for helping bring the discussion of big data privacy and security to the public square. This session examines the issues of big data privacy and security in the context of the six-stage (big) data lifecycle: create, store, use, share, archive, and destroy.

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Big Data Day LA 2016/ NoSQL track - Privacy vs. Security in a Big Data World, Tamara Dull, Director, Emerging Technologies, SAS

  1. 1. Copyright © 2016, SAS Institute Inc. All rights reserv ed. PRIVACY VS. SECURITY IN A BIG DATA WORLD TAMARA DULL, DIRECTOR OF EMERGING TECHNOLOGIES @tamaradull #BigDataDayLA
  2. 2. Copyright © 2016, SAS Institute Inc. All rights reser ved. @tamaradull #BigDataDayLA WAS IT WORTH IT?
  3. 3. Copyright © 2016, SAS Institute Inc. All rights reser ved. @tamaradull #BigDataDayLA TODAY’S QUESTIONS Q1: Is privacy VS. security the right discussion? Q2: How has big data changed the privacy and security discussion? Q3: What can we do?
  4. 4. Copyright © 2016, SAS Institute Inc. All rights reser ved. @tamaradull #BigDataDayLA PRIVACY Is privacy VS. security the right discussion?Q1: Privacy and security are two sides of the same coin. SECURITY
  5. 5. Copyright © 2016, SAS Institute Inc. All rights reser ved. @tamaradull #BigDataDayLA Is privacy VS. security the right discussion?Q1: Security (maintaining the perimeters) Privacy (granting permission-based access)
  6. 6. Copyright © 2016, SAS Institute Inc. All rights reser ved. @tamaradull #BigDataDayLA the consumer the private sector Is privacy VS. security the right discussion?Q1: the citizen the public sector #brexitSMART DOORBELL PRIVATE EMAIL SERVERS APPLE vs. FBI
  7. 7. Copyright © 2016, SAS Institute Inc. All rights reser ved. @tamaradull #BigDataDayLA storecreate use share archive destroy How has big data changed the privacy and security discussion?Q2: BIGGER. Not new, just
  8. 8. Copyright © 2016, SAS Institute Inc. All rights reser ved. @tamaradull #BigDataDayLA store use share archive destroycreate How has big data changed the privacy and security discussion?Q2: Data security (and privacy) begins at the point of creation or collection. If you don’t create or collect the data, then there’s nothing to secure or protect.
  9. 9. Copyright © 2016, SAS Institute Inc. All rights reser ved. @tamaradull #BigDataDayLA create use share archive destroystore How has big data changed the privacy and security discussion?Q2: If an organization creates or collects data, it becomes their responsibility – not the individuals’ – to secure and protect it from corruption, destruction, interception, loss, or unauthorized access.
  10. 10. Copyright © 2016, SAS Institute Inc. All rights reser ved. @tamaradull #BigDataDayLA storecreate archiveshare destroyuse How has big data changed the privacy and security discussion?Q2: It’s the usage – not the collection or storage – of data that concerns most people.
  11. 11. Copyright © 2016, SAS Institute Inc. All rights reser ved. @tamaradull #BigDataDayLA storecreate use archive destroyshare How has big data changed the privacy and security discussion?Q2: If you put it on the internet, it’s not a question of if, but when, your information may be used in unintended ways.
  12. 12. Copyright © 2016, SAS Institute Inc. All rights reser ved. @tamaradull #BigDataDayLA storecreate use share destroyarchive How has big data changed the privacy and security discussion?Q2: The more data an organization stores and archives, the more data it has to secure.
  13. 13. Copyright © 2016, SAS Institute Inc. All rights reser ved. @tamaradull #BigDataDayLA storecreate use share archive destroy How has big data changed the privacy and security discussion?Q2: If and when data is tagged for destruction, the question is to what extent.
  14. 14. Copyright © 2016, SAS Institute Inc. All rights reser ved. @tamaradull #BigDataDayLA What can we do? Snowden may have been a catalyst in getting the big data privacy/security discussion started, but it’s not his to carry on and finish. It’s yours, mine and ours. Q3:
  15. 15. Copyright © 2016, SAS Institute Inc. All rights reser ved. @tamaradull #BigDataDayLA What can we do – as “makers”?Q3: THEN product design product launch customer feedback NOW product design product launch customer feedback
  16. 16. Copyright © 2016, SAS Institute Inc. All rights reser ved. @tamaradull #BigDataDayLA product design product launch customer feedback What can we do – as “makers”?Q3: NOW privacy/security by design product launch customer feedback FUTURE
  17. 17. Copyright © 2016, SAS Institute Inc. All rights reser ved. @tamaradull #BigDataDayLA We EACH have a role to play. ME My Family My Friends My Customers My Community What can we do – as “individuals”?Q3:
  18. 18. Copyright © 2016, SAS Institute Inc. All rights reserv ed. sas.com IT’S A BIG DATA WORLD OUT THERE. NOW LET’S BE SAFE. Tamara Dull tamara.dull@sas.com @tamaradull

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