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Audience feedback summary
The document provides feedback from an audience questionnaire and other sources on movie marketing products created by the author, including a trailer, poster, and website. The feedback was overwhelmingly positive, praising the dark tone and genre conventions of the trailer, the technical elements and layout of the products, and how well the products worked together to promote the film. Minor criticisms involved some aspects of production design in the trailer. Reviewers indicated the products achieved their goals of encouraging viewership and establishing a clear brand identity.
Audience feedback summary
The document provides feedback from audience questionnaires and online comments about a student's trailer, poster, and website created to promote a psychological thriller film. The feedback was overwhelmingly positive, praising the dark tone and suspenseful structure of the trailer as well as the consistent visual style across all the marketing materials. Minor criticisms involved some aspects of cinematography in the trailer. The feedback confirmed that the marketing campaign successfully conveyed the film's genre and brand identity, and would encourage viewers to watch the movie. Conducting audience feedback at various stages of the project helped the student improve their work and understand its effectiveness.
Link of products
The document discusses how linking different promotional elements together is an effective marketing strategy. It analyzes how the poster, trailer, and magazine cover for a psychological thriller film were designed to clearly represent the genre and content of the film. Specific technical elements like cinematography style, mise-en-scene, fonts, and recurring symbols were carried over between the products to create recognizable branding and connect the materials, revealing different perspectives of the narrative. Audience feedback showed the approach was successful in promoting the film and piquing interest through coherent branding across mediums.
Audience feedback summary
The document provides feedback from audience members on a film trailer, poster, and website created by the author to promote a psychological thriller film. The feedback was generally positive and showed that the audience found the trailer fitting for the genre, understood the recurring themes across the promotional materials, and would be encouraged to see the film based on the trailer. Minor criticisms involved some aspects of camerawork and mise-en-scene in the trailer, but overall the audience approved of the technical elements and branding strategy used in the promotional campaign.
Audience research overview
This document provides an overview of audience research for marketing a psychological thriller film. The target audience is males and females aged 17-40 who are mainly middle to upper class with intellectual interests such as reading, traveling, and films. The trailer should hype up the complex and socially relevant plot using text and style to represent the dark and sinister tone appealing to this audience. Marketing should conventionally appeal through the mise-en-scene, editing, shots and soundtrack to represent increasing tension, pressure and deteriorating mental states. Focus groups revealed inspiration can be drawn from films like Shutter Island and Fight Club using teaser elements, mystery and technical aspects like lighting and cinematography to appeal to fans of the psychological thriller genre.
Audience feedback summary
The document provides feedback from an audience questionnaire on a film trailer, ancillary marketing products, and how well they work together to promote the film. The feedback was overwhelmingly positive, praising the dark tone of the trailer that fits the psychological thriller genre. Comments approved of the technical elements like camerawork and soundtrack in the trailer as well as the layout and images in the ancillary products. The audience recognized recurring themes and styles between the products, showing they would be successful as a real film marketing campaign. Other feedback on social media further supported that the trailer achieved its goal of encouraging people to watch the film.
Link of products
The document discusses how linking different marketing elements like a film trailer, poster, and magazine together creates a clear and consistent message about the film. It provides examples of how the trailer, poster, and magazine cover for a psychological thriller film all represent the genre in a linked way through similar imagery, styles, and recurring symbols. This consistent representation across the different marketing products helps audiences instantly recognize the products are promoting the same film.
Conventions
The document discusses conventions used in psychological thriller films, trailers, posters, and magazines. It analyzes examples like the film Shutter Island and describes recurring themes (death, mental illness), plot elements (government mind control), and production techniques (camera angles, editing, sound design). Specific conventions highlighted include using music to build tension, low angles to assert dominance, and minimal color palettes in marketing materials to set a dark, unsettling tone.
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Audience feedback summary
The document provides feedback from an audience questionnaire and other sources on movie marketing products created by the author, including a trailer, poster, and website. The feedback was overwhelmingly positive, praising the dark tone and genre conventions of the trailer, the technical elements and layout of the products, and how well the products worked together to promote the film. Minor criticisms involved some aspects of production design in the trailer. Reviewers indicated the products achieved their goals of encouraging viewership and establishing a clear brand identity.
Audience feedback summary
The document provides feedback from audience questionnaires and online comments about a student's trailer, poster, and website created to promote a psychological thriller film. The feedback was overwhelmingly positive, praising the dark tone and suspenseful structure of the trailer as well as the consistent visual style across all the marketing materials. Minor criticisms involved some aspects of cinematography in the trailer. The feedback confirmed that the marketing campaign successfully conveyed the film's genre and brand identity, and would encourage viewers to watch the movie. Conducting audience feedback at various stages of the project helped the student improve their work and understand its effectiveness.
Link of products
The document discusses how linking different promotional elements together is an effective marketing strategy. It analyzes how the poster, trailer, and magazine cover for a psychological thriller film were designed to clearly represent the genre and content of the film. Specific technical elements like cinematography style, mise-en-scene, fonts, and recurring symbols were carried over between the products to create recognizable branding and connect the materials, revealing different perspectives of the narrative. Audience feedback showed the approach was successful in promoting the film and piquing interest through coherent branding across mediums.
Audience feedback summary
The document provides feedback from audience members on a film trailer, poster, and website created by the author to promote a psychological thriller film. The feedback was generally positive and showed that the audience found the trailer fitting for the genre, understood the recurring themes across the promotional materials, and would be encouraged to see the film based on the trailer. Minor criticisms involved some aspects of camerawork and mise-en-scene in the trailer, but overall the audience approved of the technical elements and branding strategy used in the promotional campaign.
Audience research overview
This document provides an overview of audience research for marketing a psychological thriller film. The target audience is males and females aged 17-40 who are mainly middle to upper class with intellectual interests such as reading, traveling, and films. The trailer should hype up the complex and socially relevant plot using text and style to represent the dark and sinister tone appealing to this audience. Marketing should conventionally appeal through the mise-en-scene, editing, shots and soundtrack to represent increasing tension, pressure and deteriorating mental states. Focus groups revealed inspiration can be drawn from films like Shutter Island and Fight Club using teaser elements, mystery and technical aspects like lighting and cinematography to appeal to fans of the psychological thriller genre.
Audience feedback summary
The document provides feedback from an audience questionnaire on a film trailer, ancillary marketing products, and how well they work together to promote the film. The feedback was overwhelmingly positive, praising the dark tone of the trailer that fits the psychological thriller genre. Comments approved of the technical elements like camerawork and soundtrack in the trailer as well as the layout and images in the ancillary products. The audience recognized recurring themes and styles between the products, showing they would be successful as a real film marketing campaign. Other feedback on social media further supported that the trailer achieved its goal of encouraging people to watch the film.
Link of products
The document discusses how linking different marketing elements like a film trailer, poster, and magazine together creates a clear and consistent message about the film. It provides examples of how the trailer, poster, and magazine cover for a psychological thriller film all represent the genre in a linked way through similar imagery, styles, and recurring symbols. This consistent representation across the different marketing products helps audiences instantly recognize the products are promoting the same film.
Conventions
The document discusses conventions used in psychological thriller films, trailers, posters, and magazines. It analyzes examples like the film Shutter Island and describes recurring themes (death, mental illness), plot elements (government mind control), and production techniques (camera angles, editing, sound design). Specific conventions highlighted include using music to build tension, low angles to assert dominance, and minimal color palettes in marketing materials to set a dark, unsettling tone.
Technology
The document discusses the various technologies used at different stages of an A2 media coursework project. In the research stage, the student used the internet, search engines like Google, and websites like YouTube to analyze existing products and understand conventions. IMovie was used to create visual analysis. A Google Doc allowed collaboration with a classmate to plan ideas. Survey Monkey and interviews captured audience feedback. Sony Movie Studio and a Nikon D3200 camera were used for editing and filming the production. Font sites provided options for ancillary products. Social media helped increase attention. Technologies supported each stage from research to evaluation.
Magazine cover
The document appears to be an issue of a magazine or publication from December 2013 that cost £3.99. It likely contained articles or stories on various topics from that time period presented across multiple pages. However, without seeing the full contents it is difficult to provide more specific details about the essential information and high level topics covered in this particular issue.
Control poster
The document provides excerpts from four positive reviews praising an unnamed film as mesmerizing, thrilling, and intelligent, leaving viewers on the edge of their seats. It also lists the filmmakers and stars but does not include the title of the film being summarized.
Ancillary magazine draft 2
The document is a magazine issue from December 2013 that focuses on brief previews of content. It has a strapline but no other details are provided about the magazine or contents within the issue.
Ancillary film poster draft 2
The document promotes a film by quoting positive reviews from three publications that praise the film for being mesmerizing, intelligent and shocking, and keeping viewers on the edge of their seats throughout. The quotes suggest the film is thought-provoking and suspenseful from beginning to end.
The girl with the dragon tattoo magazine cover analysis
This document analyzes the fonts, colors, images, and layout used on the magazine cover of "The Girl with the Dragon Tattoo". It finds that many design elements effectively promote the psychological thriller genre. The large sans-serif font stands out and identifies the magazine title. Bold fonts and colors are used for the film title that suggest the thriller genre. While some colors are unconventional, they advertise other articles. The dark image creates an intimidating feel and focuses attention on the film. The overall layout draws the eye to key information in a conventional order.
Saw movie poster analysis
The poster uses fonts, colors, images and layout in unconventional ways to attract audiences to a psychological thriller film. The title font is rough and distorted, standing out against a plain white background. A bold serif font is used for the slogan to contrast the title. Only one image is used, a graphic depiction of a severed leg that would unsettle audiences but align with the thriller genre. Color is minimally used but precisely placed, with red and black representing blood and mud on the leg. While generally following the eye formula, elements like the small title placement are unconventional, prioritizing the disturbing image and an uncluttered style to intrigue audiences.
Inception magazine cover analysis
The font used for the magazine title on the cover is incorporated into the image as building tops, standing out to fans accustomed to the usual font. Its bold sans-serif style is conventional for magazine mastheads. The font used to promote "Tron" is in a circular box, separating it and denoting its importance. The same bold, silver sans-serif font is used for most film titles, helping readers identify the main films while standing out as important information. Bolder fonts are used for some coverlines like "mind-blowing" to highlight key information, a common magazine design technique.
Risk assessment 2
We will take several safety precautions for our film shoot. Actors will be directed to ensure no one is harmed from Tic-Tacs or physical altercations. Equipment will be monitored to prevent theft or damage, and organized neatly to avoid injuries. Local residents will be informed of any gun props to avoid police calls. Filming on roads will be brief with lookouts, and we will film only during free periods to avoid classroom disruptions.
Audience research overview
The document provides an audience research overview for a film trailer. It describes the target audience as mainly male ages 17-40 from middle to upper class backgrounds with interests in intellectual activities. It recommends showing complex plot elements and a dark, sinister tone in the trailer to appeal to this audience. Techniques like low key lighting, sharp cutting, and an increasing tempo soundtrack should be used to represent themes of deteriorating mental states and increasing pressure/tension.
Ancillary poster draft 2
A man in a suit holding a weapon searches for the protagonist in a woodland area, representing the backdrop for the setting. The main image shows the protagonist with his back against a tree, his cautious and distressed face conveying the tense nature of the film to viewers. The bottom of the poster lists the cast, director, and film company as the final elements seen.
Ancillary poster draft 1
The movie poster will feature the cast and directors names along the top, with a large image taking up the rest of the poster. This image shows a suburban road from a low camera angle, with a plastic pot on its side on the pavement and its lid off, revealing a pill emerging from the pot. This visual is intended to hint at themes and the storyline of the film through mysterious elements that intrigue viewers.
Ancillary magazine draft 2
The central image shows a close-up side view of the protagonist and antagonist staring at each other with blank expressions, which conveys the conflict and tension between the two characters that occurs throughout the film.
Ancillary magazine draft 1
The proposed magazine cover will have coverlines promoting other films and articles filling the left and right thirds, with the main image of the protagonist in a vulnerable state in an alleyway in the central position. At the bottom, the film title and tagline will promote the article about the film inside the magazine.
Survey feedback analysis
Universal is a popular studio choice. While the plot received positive feedback, some found it confusing, so the trailer will explain it clearly. Most of the planning process was approved by the target audience. However, comments suggested making the pitch promotional for the studio and the script clearer with fully descriptive stage directions.
Film pitch
Universal Studios would be a suitable producer for the film based on their experience with psychological thrillers like Psycho and Red Dragon. As one of the "Big Six" film companies and a subsidiary of NBC, Universal has the financial resources and promotional synergy across television, radio, and theme parks to produce a high quality film and widely promote it. The film's story of government mind control and a man gaining free will draws inspiration from successful psychological thrillers like Shutter Island and Inception, and Universal's experience could help the film achieve similar success.
Trailer plan write
The document summarizes a trailer plan for a film about mind control. The film's plot involves a government secretly brainwashing its population through pills, lacking free will. When the protagonist finds a way to avoid the pills' effects, he starts experiencing visions and must go into hiding from the government trying to kill him to understand the visions. The trailer will use on-screen text, camera techniques like low angles, and editing to convey this plot and the themes of reality, conspiracy, and the mind's effects within 3 minutes.
Shot list
This document contains a shot list for a film with 7 scenes. Scene 1 introduces pills that control people's lives and hide the truth. Scene 2 shows a mugging where the protagonist loses his pills. Scene 3 indicates someone is a "runner". Scene 4 shows the protagonist hallucinating and fearing as he is chased. Scene 5 is the protagonist's speech. Scene 6 shows the boss looking out a window as an agent listens. Scene 7 has the protagonist receive a threatening phone call before the film ends. The shot list provides technical directions for 36 shots to film these scenes.
Risk assessment
The document discusses safety considerations for filming at four different locations. Location 1 is a school that will use fake pills and avoid disturbing lessons. Location 2 is a house where contact will be simulated and a qualified driver will be used for a car scene. Location 3 is a nature reserve where open areas allow for safe running. Location 4 is a public alleyway with enough space for camera equipment and is safely accessible to the public.
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Technology
The document discusses the various technologies used at different stages of an A2 media coursework project. In the research stage, the student used the internet, search engines like Google, and websites like YouTube to analyze existing products and understand conventions. IMovie was used to create visual analysis. A Google Doc allowed collaboration with a classmate to plan ideas. Survey Monkey and interviews captured audience feedback. Sony Movie Studio and a Nikon D3200 camera were used for editing and filming the production. Font sites provided options for ancillary products. Social media helped increase attention. Technologies supported each stage from research to evaluation.
Magazine cover
The document appears to be an issue of a magazine or publication from December 2013 that cost £3.99. It likely contained articles or stories on various topics from that time period presented across multiple pages. However, without seeing the full contents it is difficult to provide more specific details about the essential information and high level topics covered in this particular issue.
Control poster
The document provides excerpts from four positive reviews praising an unnamed film as mesmerizing, thrilling, and intelligent, leaving viewers on the edge of their seats. It also lists the filmmakers and stars but does not include the title of the film being summarized.
Ancillary magazine draft 2
The document is a magazine issue from December 2013 that focuses on brief previews of content. It has a strapline but no other details are provided about the magazine or contents within the issue.
Ancillary film poster draft 2
The document promotes a film by quoting positive reviews from three publications that praise the film for being mesmerizing, intelligent and shocking, and keeping viewers on the edge of their seats throughout. The quotes suggest the film is thought-provoking and suspenseful from beginning to end.
The girl with the dragon tattoo magazine cover analysis
This document analyzes the fonts, colors, images, and layout used on the magazine cover of "The Girl with the Dragon Tattoo". It finds that many design elements effectively promote the psychological thriller genre. The large sans-serif font stands out and identifies the magazine title. Bold fonts and colors are used for the film title that suggest the thriller genre. While some colors are unconventional, they advertise other articles. The dark image creates an intimidating feel and focuses attention on the film. The overall layout draws the eye to key information in a conventional order.
Saw movie poster analysis
The poster uses fonts, colors, images and layout in unconventional ways to attract audiences to a psychological thriller film. The title font is rough and distorted, standing out against a plain white background. A bold serif font is used for the slogan to contrast the title. Only one image is used, a graphic depiction of a severed leg that would unsettle audiences but align with the thriller genre. Color is minimally used but precisely placed, with red and black representing blood and mud on the leg. While generally following the eye formula, elements like the small title placement are unconventional, prioritizing the disturbing image and an uncluttered style to intrigue audiences.
Inception magazine cover analysis
The font used for the magazine title on the cover is incorporated into the image as building tops, standing out to fans accustomed to the usual font. Its bold sans-serif style is conventional for magazine mastheads. The font used to promote "Tron" is in a circular box, separating it and denoting its importance. The same bold, silver sans-serif font is used for most film titles, helping readers identify the main films while standing out as important information. Bolder fonts are used for some coverlines like "mind-blowing" to highlight key information, a common magazine design technique.
Risk assessment 2
We will take several safety precautions for our film shoot. Actors will be directed to ensure no one is harmed from Tic-Tacs or physical altercations. Equipment will be monitored to prevent theft or damage, and organized neatly to avoid injuries. Local residents will be informed of any gun props to avoid police calls. Filming on roads will be brief with lookouts, and we will film only during free periods to avoid classroom disruptions.
Audience research overview
The document provides an audience research overview for a film trailer. It describes the target audience as mainly male ages 17-40 from middle to upper class backgrounds with interests in intellectual activities. It recommends showing complex plot elements and a dark, sinister tone in the trailer to appeal to this audience. Techniques like low key lighting, sharp cutting, and an increasing tempo soundtrack should be used to represent themes of deteriorating mental states and increasing pressure/tension.
Ancillary poster draft 2
A man in a suit holding a weapon searches for the protagonist in a woodland area, representing the backdrop for the setting. The main image shows the protagonist with his back against a tree, his cautious and distressed face conveying the tense nature of the film to viewers. The bottom of the poster lists the cast, director, and film company as the final elements seen.
Ancillary poster draft 1
The movie poster will feature the cast and directors names along the top, with a large image taking up the rest of the poster. This image shows a suburban road from a low camera angle, with a plastic pot on its side on the pavement and its lid off, revealing a pill emerging from the pot. This visual is intended to hint at themes and the storyline of the film through mysterious elements that intrigue viewers.
Ancillary magazine draft 2
The central image shows a close-up side view of the protagonist and antagonist staring at each other with blank expressions, which conveys the conflict and tension between the two characters that occurs throughout the film.
Ancillary magazine draft 1
The proposed magazine cover will have coverlines promoting other films and articles filling the left and right thirds, with the main image of the protagonist in a vulnerable state in an alleyway in the central position. At the bottom, the film title and tagline will promote the article about the film inside the magazine.
Survey feedback analysis
Universal is a popular studio choice. While the plot received positive feedback, some found it confusing, so the trailer will explain it clearly. Most of the planning process was approved by the target audience. However, comments suggested making the pitch promotional for the studio and the script clearer with fully descriptive stage directions.
Film pitch
Universal Studios would be a suitable producer for the film based on their experience with psychological thrillers like Psycho and Red Dragon. As one of the "Big Six" film companies and a subsidiary of NBC, Universal has the financial resources and promotional synergy across television, radio, and theme parks to produce a high quality film and widely promote it. The film's story of government mind control and a man gaining free will draws inspiration from successful psychological thrillers like Shutter Island and Inception, and Universal's experience could help the film achieve similar success.
Trailer plan write
The document summarizes a trailer plan for a film about mind control. The film's plot involves a government secretly brainwashing its population through pills, lacking free will. When the protagonist finds a way to avoid the pills' effects, he starts experiencing visions and must go into hiding from the government trying to kill him to understand the visions. The trailer will use on-screen text, camera techniques like low angles, and editing to convey this plot and the themes of reality, conspiracy, and the mind's effects within 3 minutes.
Shot list
This document contains a shot list for a film with 7 scenes. Scene 1 introduces pills that control people's lives and hide the truth. Scene 2 shows a mugging where the protagonist loses his pills. Scene 3 indicates someone is a "runner". Scene 4 shows the protagonist hallucinating and fearing as he is chased. Scene 5 is the protagonist's speech. Scene 6 shows the boss looking out a window as an agent listens. Scene 7 has the protagonist receive a threatening phone call before the film ends. The shot list provides technical directions for 36 shots to film these scenes.
Risk assessment
The document discusses safety considerations for filming at four different locations. Location 1 is a school that will use fake pills and avoid disturbing lessons. Location 2 is a house where contact will be simulated and a qualified driver will be used for a car scene. Location 3 is a nature reserve where open areas allow for safe running. Location 4 is a public alleyway with enough space for camera equipment and is safely accessible to the public.
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The girl with the dragon tattoo magazine cover analysis
The girl with the dragon tattoo magazine cover analysis