Technology Behind Web 2.0

•

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Isriya Paireepairit

Foundation technologies behind Web 2.0. Including AJAX, RSS, Podcast.

Technology

Agenda

• Blog
• Feed
• P2P
• Social Network

Blog - Intro

• Weblog / Online Journal / Online Diary
• Ordinary CMS (Just PHP + MySQL)
• Contents are sorted by Date
• Easily published by Author

Blog - Popularity

• Technorati database contains 30.5M blogs
• Even Sun President has his own blog
• Non-mainstream media
• Buzz Marketing

Blog - Derivative
• Now Blog has been developed to
• Group Blogging
• Planet (with Feed)
• Photoblog
• Podcast (Audioblog)
• Videoblog

Blog - Provider

• Global
• Blogger - Google
• LiveJournal
• Xanga
• MSN Space

Blog - Provider

• Local
• Pantip - Bloggang
• Exteen
• Diaryhub
• Thaidairist

Blog Softwares
• MovableType - still the most popular
• WordPress - Open Source Counterpart
• Major CMSs already have blog module
• Drupal, Mambo, Joomla, *Nuke
• CMS for blogging
• Serendipity, Textpattern, blosxom

Blog - Solution

• Don’t Reinvent the Wheel
• Use exist blog engines
• In case that main website exists
• Seperate new blog site

Feed

Simple Text File used as Notiﬁcation

Feed - Intro
• Naming
• Web Feed
• Content Syndication
• Content Aggregation
• also
• RSS, Atom, Orange XML?

Feed - Concept
• Transform content of web site into standard XML

• Put it somewhere on server, provide URL

• Feed Readers (aka Aggregators) read Feed
periodically

• If Feed has new content, notify user

• Similar to “Push Technology” (Active Desktop: 1997)

Feed - Type
• Now there are 3 formats
• RSS 1.0
• RSS 2.0 - most popular
• Atom 1.0
• IETF Standard
• Supported by Google
• Technology advance over RSS

Feed - Reader

• Bloglines - most popular (Web)
• Google Reader, Rojo (Web)
• NetNewsWire, NewsFire (Feed App)
• Firefox, Thunderbird, Google Desktop
(Normal App)

Feed - Howto

• Modern CMS have Feed built-in
• Content Wrapper e.g. FeedBurner
• or Write your own (not very hard)

New Media

• “Blog” - Reader can be Author
• “Feed” - Distribution of Content
• Then “Blog + Feed” create path for new,
personal, independent media

P2P

Content Distribution Infrastructure

P2P

• Content Downloader can become Content
Provider
• Don’t need Central Servers (e.g. BitTorrent)
• P2P is infrastructure to transfer large size
content

P2P - Networks

• Popular Networks
• Napster
• Kazaa / Limewire / eMule / eDonkey /
Gnutella
• BitTorrent

Social Network

Effective way to solve huge problem

Social Network

• AI has took so long...... to mature
• Many many people together can work as
well
• Share common interest

Social Network -
Success Case
• Open Source - Software Development
• Wikipedia - Content Creation
(Encyclopedia)
• del.icio.us - Site Information
• Dmoz.org - Site Information
• Last.fm - Music
• Orkut - Contact Information

Social Network

• Social Network is not technology in term of
implementation
• It’s how task can work via web
• Simply PHP/MySQL can be Social Network

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Technology Behind Web 2.0

1. Technology Behind Web 2.0 Isriya Paireepairit

2. Agenda • Blog • Feed • P2P • Social Network

3. Blog “CMS for Personal User”

4. Blog - Intro • Weblog / Online Journal / Online Diary • Ordinary CMS (Just PHP + MySQL) • Contents are sorted by Date • Easily published by Author

5. Blog - Popularity • Technorati database contains 30.5M blogs • Even Sun President has his own blog • Non-mainstream media • Buzz Marketing

6. Blog - Derivative • Now Blog has been developed to • Group Blogging • Planet (with Feed) • Photoblog • Podcast (Audioblog) • Videoblog

7. Blog - Provider • Global • Blogger - Google • LiveJournal • Xanga • MSN Space

8. Blog - Provider • Local • Pantip - Bloggang • Exteen • Diaryhub • Thaidairist

9. Blog Softwares • MovableType - still the most popular • WordPress - Open Source Counterpart • Major CMSs already have blog module • Drupal, Mambo, Joomla, *Nuke • CMS for blogging • Serendipity, Textpattern, blosxom

10. Blog - Solution • Don’t Reinvent the Wheel • Use exist blog engines • In case that main website exists • Seperate new blog site

11. Feed Simple Text File used as Notiﬁcation

12. Feed - Intro • Naming • Web Feed • Content Syndication • Content Aggregation • also • RSS, Atom, Orange XML?

13. Feed - Concept • Transform content of web site into standard XML • Put it somewhere on server, provide URL • Feed Readers (aka Aggregators) read Feed periodically • If Feed has new content, notify user • Similar to “Push Technology” (Active Desktop: 1997)

14. Feed - Type • Now there are 3 formats • RSS 1.0 • RSS 2.0 - most popular • Atom 1.0 • IETF Standard • Supported by Google • Technology advance over RSS

15. Feed - Reader • Bloglines - most popular (Web) • Google Reader, Rojo (Web) • NetNewsWire, NewsFire (Feed App) • Firefox, Thunderbird, Google Desktop (Normal App)

16. Feed - Howto • Modern CMS have Feed built-in • Content Wrapper e.g. FeedBurner • or Write your own (not very hard)

17. New Media • “Blog” - Reader can be Author • “Feed” - Distribution of Content • Then “Blog + Feed” create path for new, personal, independent media

18. P2P Content Distribution Infrastructure

19. P2P • Content Downloader can become Content Provider • Don’t need Central Servers (e.g. BitTorrent) • P2P is infrastructure to transfer large size content

20. P2P - Networks • Popular Networks • Napster • Kazaa / Limewire / eMule / eDonkey / Gnutella • BitTorrent

21. Social Network Effective way to solve huge problem

22. Social Network • AI has took so long...... to mature • Many many people together can work as well • Share common interest

23. Social Network - Success Case • Open Source - Software Development • Wikipedia - Content Creation (Encyclopedia) • del.icio.us - Site Information • Dmoz.org - Site Information • Last.fm - Music • Orkut - Contact Information

24. Social Network • Social Network is not technology in term of implementation • It’s how task can work via web • Simply PHP/MySQL can be Social Network

Technology Behind Web 2.0

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