This document discusses innovation in India and areas for improvement. It notes that while India ranks 27th globally and 4th among BRIC countries for patents, it lags in "hot" areas like nanotechnology and digital communication. The document argues that India is innovating, but not always protecting innovations to create sustainable advantages. It highlights examples of startup and growth stage Indian companies innovating in technology and business models. Finally, it suggests three areas for India to focus on: moving beyond "jugaad" innovation, focusing also on process and business model innovation, and strengthening the innovation ecosystem and IP protection.

3. Peter Drucker

4. Innovation: Who comes to mind?
Apple
Google
3M
GE
Microsoft
IBM
Samsung
P&G
Toyota
Facebook
Source: Booz & Company

5. What has India been innovating?
Patents originating out of India
(recent 5 year period)
Worldwide rank #27
BRIC rank #4

6. Meanwhile, the rest of the world has been
innovating at a rapid pace
Industries with more
than 5% CAGR in
patenting over a 20
year period

7. Where are we on those “hot” areas?
Nanotechnology: 10 out of about 10,000 patents
IT related: 150 out of about 100,000 patents
Digital communication: 300 out of about 265,000 patents

8. So, is India not innovating?

9. Or, just not protecting its
innovation to create a
sustainable advantage?

10. Let’s take a look at some of
the innovation from India

12. Startup Stage
Technology Business
Increase ad response
with missed calls
Toll-free
dialling Build customer loyalty
with on-demand
mobile updates
1 Patent

13. Media
Demography Research
Measurement
Play Book Cricket
Movie Promotion

14. Growth Stage
Technology Business
HTML 5 World's largest
independent mobile
advertising network
0 Patent

15. Reaches 1 bn Aiming for 3
customers bn consumers
already across 30
countries

16. India is Innovating
But is the innovation
sustainable?

17. Three areas to ponder on
Move beyond Jugaad
1 2 3
Focus on Process
and Business Ecosystem and
Innovation also IP Protection

18. Three areas to ponder on
Move beyond Jugaad
1 2 3
Focus on Process
and Business Ecosystem and
Innovation also IP Protection

19. Innovation need not be just Product Innovation
Business Model
Changed the basis of
competition
Service
Created a new &
Distinct market

20. Take a view of
innovation

21. Three areas to ponder on
Move beyond Jugaad
1 2 3
Focus on Process
and Business Ecosystem and
Innovation also IP Protection

22. Moving beyond Jugaad
Jugaad (creative improvisation) – satisfy & not optimize
“Sir that’s a networking technology you wont find anywhere else in the world.
It’s called “Jugaad”
For systemic innovation, constraints and compromises of Jugaad
pose a fundamental problem

23. TATA Swach – Thinking beyond Jugaad
Maturity Stage
Technology Business
Water purified using rice
husk coated with nano-
Natural materials and sliver
cutting edge
nanotechnology The coated design
surpassed all quality
standards
14 Patents

24. “Claiming Jugaad as the Indian
innovation paradigm takes attention
away from the multi-faceted
challenge”

25. Three Areas to Ponder On
Move beyond Jugaad
1 2 3
Focus on Process
and Business Ecosystem and
Innovation also IP Protection

26. Creating a Sustainable Innovation
Joint Industry-
The Ecosystem
Government
Market Planning
Planning
Assistance
Strategic Market
Production Value Added
Economic, Social and Environmental conditions
Planning Development
Interface standards
developed by
professional Entrepreneurial
societies Risk Reduction
Activity & Licensing Acceptance
Technology Transfer Standards,
IP Rights National
Applied Infratechnologies: Test
Tax Technologies Measurement and Facilities
Incentives Test Methods, Process
Incubators Control National
Generic Techniques, Interface Labs, Univer
National Technologies Protocols sities
Labs
Science and Engineering Knowledge Pool

27. Here’s hoping for a sustainable technology
led business innovation from India!