What is accessibility? Categories Accessibility Principles① Fully accessible ① Perceive it② Partially accessible ② Understand it③ Completely inaccessible ③ Operate itAccessibility is a measure of the extent to which a product or service can be used by a person with a disability as effectively as it can be used by a person without that disability.
What is a disability? Medical Model Social Model VS. Traditional model links New model links disability disability to medical to level of interaction withcondition limiting activity environment
What is a disability? The Market Model Recognizes the disabled as a large consumer, labor and voting segment. Examines personal identity of the disabled and promotes economic empowerment.
Disability Demographics ONE BILLION LIVE WITH LIFE ALTERING DISABILITIES 1 in 5 have a disability19 percent of the 2.2 million increase population since 2005 56.7 million persons with disabilities in the U.S.
Disability Demographics ONE BILLION LIVE WITH LIFE ALTERING DISABILITIES1 in 5 have a disability ① Vision2.2 million increase since 2005 ② Hearing ③ Mobility 19 percent of the population ④ Speech ⑤ Cognitive56.7 million persons with disabilities in the U.S.
The Mission① Raise awareness② Facilitate the sharing of solutions and good practices③ Foster harmonization and standardization④ Support policy makers
Convention on the Rights of Persons with Disabilities
Adopted: First human AccessibilityUN General rights treaty Assembly information and communications technologies of 21st 2006 century Signed: Most 154 opening signatories in UNRatified: history 124
FCC Telecommunications Act Signed into law in 1996Established rules to make electronics accessible to the disabled Section 255 Covers all hardware and software telephone network equipment including wireless phones and other mobile devices
21st Century Communications and Video Accessibility Act Signed into law in 2012 Updated federal law regarding mobile devicesCommunications Access Video ProgrammingAdvanced communications Video accessibilityrequired to be accessible requirements expanded tomobile devices web devices with screens 13browsers required to be inches or smalleraccessible
Thesis Approach Company AnalysisAnalyzed four technology,telecommunications & tech-relatedcompaniesIdentified commonalities in providingaccessible products and services ObjectiveDevelop standard guidelines using identified commonalities as a basis
Accessibility Innovation & Sustainability User-centered approachUniversal DesignIntegration of accessibility into productdevelopmentThe Human Factors GroupAT&T Advisory Panel on Aging & AccessCitizenship & Sustainability Expert TeamDisability recruitment practices
Universal Design Universal Design CultureUniversal design principlesProduct development conceptsHearty Plaza • Model of universal design • Mobile phone usage classes for disabled • Sign language staffBarrier-free stores-217 locationsRaku-Raku phone • 15 million units sold • Used by 80% of visually-impaired in Japan
Design for All Accessibility VisionIntegration of accessibility into product conceptsCreation of an adapted range of products for disabledSpecialized distribution channels with training programWeb accessibilityInformation, communication and partnerships Design for All StrategyFounded on input from disabled communityOrange Accessibility Department Group • R&D Accessibility project- integrating input into developing new device interaction and interfacesDistribution • Accessibility trained staff- 6,000 salespeople • 231 autonomy shops • Dedicated customer service center • Specialty catalog
Research of technology and telecommunications companiesproducing mobile technology or providing service and support revealed a recurring pattern. PIE .S. . . The companies with the best industry practices effectively performed the same three tasks which are vital factors in providing accessible solutions to disabled consumers. Those factors are P.I.E.S.
ICT Organizations Govt & Intl Institutions Technology Industry
Proposed Accessibility Guidelines① Internal or external audit of accessibility initiatives② Embed accessibility in company culture③ Engaging disabled community④ Include accessibility throughout company value chain
Proposed Accessibility Guidelines① Internal or external audit of accessibility initiatives② Embed accessibility in company culture③ Engaging disabled community④ Include accessibility throughout company value chain⑤ Focus on universal design
Universal DesignUD Principles Accessibility Principles Equitable use Utility Flexibility in use Usability Simple and Intuitive Accessibility Perceptible Information VS. Desirability Tolerance for Error Affordability Low Physical Effort Viability Size and Space for Use Compatibility
Universal Design UD Principles• Principle one Equitable use useful and marketable to people with diverse abilities• Principle two Flexibility in use accommodates a wide range of individual preferences and abilities• Principle three Simple and Intuitive easy to understand, regardless of the user’s experience, knowledge, language skills, or current concentration level• Principle four Perceptible Information communicates necessary information effectively to the user, regardless of ambient conditions or the user’s sensory abilities• Principle five Tolerance for Error minimizes hazards and the adverse consequences of accidental or unintended actions• Principle six Low Physical Effort can be used efficiently and comfortably and with a minimum of fatigue• Principle seven Size and Space for Use Appropriate size and space is provided for approach, reach, manipulation, and use regardless of user’s body size, posture, or mobility
Universal Design Orange Market Research More than 48% of European population over 50 years of age declare their needs are not being met by mobile device manufactures and service providers 60% of the general population could benefit from accessible technology Goal of Universal Design Creating fully accessible technology for persons with disabilities and aging adults in order to create a more accessible world.
Purchasing Power Estimated Disabled Population Income Disability Disability 50 and Over 50 and Over Disability Disability Disposable Discretionary Discretionary Actual Global Income Categories Income Income Income Spending Severe: $1,577Based on Non-severe: $2,402average Communicative monthly $2,838 Physical: income: $1,998 $1,961 Mental: $1,619 $1.3T $247B $175B ------ $150B $400B $4.1TSource: US Census Bureau; The Global Economics of Disability
Purchasing Power1 billion persons with disabilities globally-size of Chinese marketGlobal buying power • U.S. $175 billion in discretionary spending • 4 times more than tween (8-14) demographic • U.S. disposable income: $247 billion • Europe: $500 billion • U.K. $128 billion • Canada $30 billion Disability & EthnicityDisabled Black Americans: 19.8%Disabled Hispanics: 13.8%Disabled Whites: 19%Disabled Asian/Pacific islanders: 11.5%
Purchasing Power Return on Disability Index Created by Rich Donovan-former Merrill Lynch employee with cerebral palsy Surveyed Fortune 500 companies • 25% have observable activity related to the disabled population • 6% actively creating value for the disabled population • Tracks shares of 100 firms that deal best with disabled population • The 100 firms outperformed broader stock market Accessibility is Profitability20% of consumer base for average businessFollowing passing of ADA hotel revenue increased by 12%37% of disabled consumers choose businesses based on disability-aware service66% return to businesses that give good service58% state that friends & family chose business based on disability accommodations
Purchasing Power Aging adults (50 and over)Americans 50 and older are 25% of populationControl 50% of nations buying powerControls 75% of assetsRepresents $150 billion annual in discretionary incomeSpent nearly $400 billion in 2003
D igital O pportunity I ndexSource: International Index measuresTelecommunication Union Infrastructure technology penetration and digital infrastructure Indicators: Opportunity Utilization
Convention on the Rights of Persons with Disabilities Source: UN Enable Signed Convention & Ratified Convention & 155 Signed Convention 90 Protocol 126 Ratified Convention 76 Protocol
Thank you Contact info. Derek Mitchell firstname.lastname@example.org/in/dereklmitchell