1.
Mar 2015 – Jul 2015
Product development
?
“How do we approach
funding ?”
Nov 2015 – Dec 2015
Growing Cashforce & building a
good core team
?
“How much do we raise?”
“Which investors do we talk to?”
Nov 2014 – Mar 2015
Move towards product-based
model, onboarding first clients
? “How do we grow (faster) ?”
Jul 2015 – Nov 2015
Going global & building the
right network
? “How do we pitch right ?”
Feb 2012 – Sep 2014
Consulting & market research
?
“Bootstrapping vs external
funding vs subsidies ?”

2.
Ask yourself: Do you really need funding?

3.
Look at all the
options

4.
Feb 2012 – Dec 2014
Consulting & market research
?
“Bootstrapping vs external
funding vs subsidies ?”
Mar 2015 – Jul 2015
Product development
?
“How do we approach
funding ?”
Nov 2015 – Dec 2015
Growing Cashforce & building a
good core team
?
“How much do we raise?”
“Which investors do we talk to?”
Jul 2015 – Nov 2015
Going global & building the
right network
? “How do we pitch right ?”
Sep 2014 – Dec 2014
Onboarding first clients
? “How do we grow (faster) ?”

5.
Problem/Solution Fit vs Product/Market Fit

6.
Feb 2012 – Dec 2014
Consulting & market research
?
“Bootstrapping vs external
funding vs subsidies ?”
Nov 2015 – Dec 2015
Growing Cashforce & building a
good core team
?
“How much do we raise?”
“Which investors do we talk to?”
Nov 2014 – Mar 2015
Move towards product-based
model, onboarding first clients
? “How do we grow (faster) ?”
Jul 2015 – Nov 2015
Going global & building the
right network
? “How do we pitch right ?”
Dec 2014 – Mar 2015
Move towards product-based
model
?
“How do we approach
funding ?”

7.
Know who to talk to and,
more importantly, who not
to talk to

8.
Feb 2012 – Dec 2014
Consulting & market research
?
“Bootstrapping vs external
funding vs subsidies ?”
Mar 2015 – Jul 2015
Product development
?
“How do we approach
funding ?”
Nov 2015 – Dec 2015
Growing Cashforce & building a
good core team
?
“How much do we raise?”
“Which investors do we talk to?”
Nov 2014 – Mar 2015
Move towards product-based
model, onboarding first clients
? “How do we grow (faster) ?”
Mar 2015 – Aug 2015
Going global & building the
right network (Techstars)
? “How do we pitch right ?”

9.
PITCH!

10.
2014
PitchIt session
2013
Forum Of The
Future
2015
Belcham NY
2015
Techstars Accelerator
2015
Tech Tour

11.
Feb 2012 – Dec 2014
Consulting & market research
?
“Bootstrapping vs external
funding vs subsidies ?”
Mar 2015 – Jul 2015
Product development
?
“How do we approach
funding ?”
Nov 2014 – Mar 2015
Move towards product-based
model, onboarding first clients
? “How do we grow (faster) ?”
Jul 2015 – Nov 2015
Going global & building the
right network
? “How do we pitch right ?”
Aug 2015 – Dec 2015
Gaining traction
?
“How much do we raise?”
“Which investors do we talk to?”

12.
Put yourself in the position of a VC: Would you buy your own pitch?

13.
Feb 2012 – Sep 2014
Consulting & market research
?
“Bootstrapping vs external
funding vs subsidies ?”
Sep 2014 – Dec 2014
Onboarding first clients
? “How do we grow (faster) ?”
Dec 2014 – Mar 2015
Move towards product-based
model
?
“How do we approach
funding ?”
Mar 2015 – Aug 2015
Going global & building the
right network (Techstars)
? “How do we pitch right ?”
Aug 2015 – Dec 2015
Gaining traction
?
“How much do we raise?”
“Which investors do we talk to?”

14.
Funding is only the tip of the
iceberg