Tech Savvy Moms are always up to date with the latest technology evolutions and read tech-related blogs or magazines. They make daily use of smart devices and are likely to be early adopters of new home technologies.

1. TECH SAVVY
MOMS
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2. TECH SAVVY
MOMS
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QUICK DEFINITION
Tech Savvy Moms are always up to date with the latest
technology evolutions and read tech-related blogs or
magazines. They make daily use of smart devices and are
likely to be early adopters of new home technologies.

3. TECH SAVVY MOMS: FOOD & BEVERAGE
TOP FOOD BRANDS TOP BEVERAGE BRANDS
INTERNATIONAL
DELIGHT
LIPTON OCEAN
SPRAY
KNOW
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KNOW
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GERBER BETTY
CROCKER
HELLMAN’S
31%
FOODIES
27%LOOK FOR
RECIPES ONLINE
BREAKFAST FOODS
(popularity index)
146.8

4. TECH SAVVY MOMS: RETAIL
(popularity index)
APPAREL RETAIL
186.3Department Store
Apparel Retail
Grocery Stores
Other Retail
Sport Retail
<0.01% 15.39% 30.79% 46.18% 61.57%
REACH
TOP RETAIL STORES
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MACY’S
LOOK FOR
ONLINE DAILY
DEALS26%
TARGET AMAZON.COM

5. TECH SAVVY MOMS: MOBILE USAGE
157.6
High interest in
MOBILE APPS
TOP LIFESTYLE APPTOP UTILITY APPTOP HEALTH & FITNESS APP
HEALTH &
FITNESS
180.7
UTILITY
APPS
177.1
LIFESTYLE
173.3
LOSE IT! KNOW
MORE
GRAMMARLY KNOW
MORE
DRUGSTORE KNOW
MORE

6. TECH SAVVY MOMS: FASHION
FASHION LOVERS
35%
TOP CLOTHING BRANDS TOP ACCESSORY BRANDS
KELLY MOORE
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MORE
KNOW
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OLD NAVY LOLLY WOLLY
DOODLE
(popularity index)
ACCESSORIES
183.2
(popularity index)
HANDBAGS & PURSES
188.3
MICHAEL
KORS

7. CONSUMER
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