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Gamers infographic

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This segment includes people who are passionate about gaming, from video games, to PC, to console, or on their smartphones. They view gaming as a 'serious hobby', even a sport.

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Gamers infographic

  1. 1. GAMERS • • • • • •
  2. 2. GAMERS • • • • • • QUICK DEFINITION This segment includes people who are passionate about gaming, from video games, to PC, to console, or on their smartphones. They view gaming as a 'serious hobby', even a sport.
  3. 3. GAMERS: SOCIAL MEDIA TOP INFLUENCER BY CONSOLE OF GAMERS SHARE VIDEO GAMING CONTENT ON SOCIAL 27% PEWDIEPIE SMOOTH MCGROOVE TOBUSCUS OF SOCIAL VOLUME REGARDS XBOX-RELATED CONTENT42% NINTENDO GAMERS SHARE 39%OF ALL VIDEO GAMING CONTENT 35%OF BIG SPENDING GAMERS USE ONLINE VIDEO TO DISCOVER NEW GAMES PLAYSTATIONXBOX NINTENDO
  4. 4. GAMERS: ENTERTAINMENT TOP MOVIES THE AMAZING SPIDER-MAN CAPTAIN AMERICA IRON MAN KNOW MORE FAVORITE MOVIE GENRES ACTION & ADVENTURE SCIENCE & FANTASY ANIMATED FILMS KNOW MORE ENTERTAINMENT JUNKIES 38.5% MOVIE LOVERS 45% 88% ADVISE MEDIA & ENTERTAINMENT PRODUCTS GAMERS WHO FOLLOW ONLINE GAMING CHANNELS SPEND 1.2 XFOR ENTERTAINMENT
  5. 5. GAMERS: FOOD TOP FOOD BRANDS TOP BEVERAGE BRANDS MONSTER ENERGY MOUNTAIN DEW RED BULL KNOW MORE KNOW MORE PRINGLES JACK LINKS SKITTLES 83%ADVISE FOOD & DRINK PRODUCTS FOOD TO GO (popularity index) 146.8 FAVORITE RESTAURANTS KNOW MORE 161.1 (popularity index) SOFT DRINKS
  6. 6. GAMERS: ELECTRONICS TOP HARDWARE BRAND KNOW MORE TOP CONSUMER ELECTRONIC BRAND RAZER TURTLE BEACH KNOW MORE GAMERS WHO FOLLOW ONLINE GAMING CHANNELS SPEND 155.0 (popularity index) TECH SPLORERS 87% ADVISE CONSUMER ELECTRONIC PRODUCTS 1.5 X FOR ELECTRONICS
  7. 7. CONSUMER INSIGHTS SUITE TRY NOW FOR FREE > Get more information on this topic See how it works hands-on!

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