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Lumbersexual infographic

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For the first time in history, men spent more cash on male-specific toiletries than on shaving products.

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Lumbersexual infographic

  1. 1. LUMBER SEXUAL • • • • • •
  2. 2. The rise of new trends THE LUMBERSEXUAL THE ATHLEISURE Bearded Flannel - Wearing Outdoorsy looking Comfortable Sporty Expresses a lifestyle
  3. 3. Lumbersexual 101 • Beard Care: Importance of the beard. • Bold Beanie: A fashion staple. • Pullover fleece • Flannel Shirt • Vintage-styled tee • Vest • Distressed Jeans • Hiking / Climbing / Working Pants • Hiking Boots MOTOR DRINKS OUTDOOR ACTIVITIES TECHNOLOGY PASSIONS
  4. 4. Lumbersexual 101: The Value of the Beard Men’s grooming market to hit $6B by 2017. 41% of social conversations about lumbersexuals is primarily related to their beards. “For the first time in history, men spent more cash on male-specific toiletries than on shaving products.” - IndependentRetailer.com -
  5. 5. TATTOOS Are sported by many lumbersexuals. “Inked” and “Freshly Inked” are among their favorite magazines. PLAID SHIRTS The plaid shirt market grew 65% in 2015. - Edited.com BOMBER JACKETS Arriving in the US and UK in Spring ‘15 grew, this trend grew 128% compared to the year before. Lumbersexual 101: Personal Style
  6. 6. MOTOR DRINKS OUTDOOR ACTIVITIES TECHNOLOGY Lumbersexual 101: Passions
  7. 7. TOP SOURCESTOP BRANDS MOTORCYCLES 190.2 ( popularity index ) MOTOR LOVERS 188.7 ( popularity index ) Lumbersexual 101: Motors
  8. 8. BEERS 179.1 ( popularity index ) TOP SOURCESTOP BRANDS LIQUORS 177.8 ( popularity index ) Lumbersexual 101: Drinks
  9. 9. BACKPACKING 188.7 ( popularity index ) TOP OUTDOOR ACTIVITIES 174153134117102 0.14% 0.30% 0.47% 0.63% 0.79% POPULARITY BACKPACKING MOUNTAIN BIKING HUNTING REACH CANOEING SURFING Lumbersexual 101: Outdoor Activities
  10. 10. SHARING CONTENT VIA... TOP BRANDS NERDS 128.8 ( popularity index ) Lumbersexual 101: Technology “He looks like a man of the woods, but works at The Nerdery, programming for a healthy salary and benefits. His backpack carries a MacBook Air, but looks like it should carry a lumberjack’s axe.” - Gearjunkie.com - 24.3% 23.2% 19.4% 9.7% Android Mobile Web iPhone Desktop / Web
  11. 11. CONSUMER INSIGHTS SUITE Get more information on this topic TRY NOW FOR FREE > See how it works hands-on!

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