This is a copy of the Haute Dining Slideshare presentation from the TECH Cocktail Miami Start-up Showcase held on September 10, 2014 at The Stage in Miami's Design District.
The document promotes partnering with OC Weekly to reach their readers for advertising and events. It provides readership demographics showing that 41% of OC residents who dine out frequently get dining information from OC Weekly. It then describes an upcoming event called "Decadence" that will have 2,200-3,000 attendees and promote local restaurants. Partnering businesses will receive various advertising benefits and participating restaurants can showcase their business at the event for $275.
This document proposes a social network for restaurants and foodies that allows restaurants to promote their menus, photos and events, and foodies to discover and follow restaurants. It highlights key features like recommending dishes from friends, following favorite bars, and organizing large dinner groups. With half of millennials considering themselves foodies and 80% of restaurants using social media, the network aims to monetize its large urban millennial user base through ticketing, advertising and premium services for restaurants.
1. The document proposes an app called FoodForGood that connects those with excess food like hotels and weddings to volunteers who pick up the food and distribute it to charities.
2. Through the app, users can provide details about excess food items like quantity and type, and volunteers will be notified to collect the food. Donors earn points and rewards for donations.
3. By reducing food waste and getting meals to those in need, FoodForGood aims to make a significant impact on global hunger issues by bridging the gap between excess food and those who lack access to meals.
FoodForGood is an app that connects those with excess food to donate, like hotels and restaurants, with charities. Users can set the location and details of the available food. Volunteers will then pick it up and deliver it to qualified charities. This bridges the gap between the one third of global food that is wasted each year and the billion people who are malnourished. The app aims to make a big impact combating hunger and reducing food waste. It learns from similar programs elsewhere and sets itself apart through an intuitive interface and direct feedback from charities.
Top food and beverage sector trends that influenced the U.S. marketplace in 2013. Lessons for future planning for food and drink companies, consumers, academics and more. All compiled from The Food Institute this past year and available in our annual publication.
This presentation discusses moving away from traditional pedagogy and embracing new tools and approaches to teaching and learning. The goal is to create a comfortable classroom environment where students can learn from mistakes, appreciate different perspectives through blogging, and collaborate using wikis. Various technologies are explored that can help facilitate classes involving discussions, projects, and feedback to encourage learning, unlearning and relearning.
The document discusses different types of academic journals that teachers can use to help students learn, including response journals where students record their thoughts and reactions to texts, learning logs where students keep an ongoing record of their learning, and double-entry journals where students write passages from texts in one column and their reactions in another column. These journals encourage students to use expressive language to explore ideas, generate thoughts in response to readings, and relate readings to their own lives and concerns.
2014 Reflect Reconnect Revitalize Institute DayJoan Gallagher
This document contains a collection of words, phrases, and URLs without much context or connection between the different elements. It discusses various topics like education, learning, passion, talent, values, transformation, and more but does not provide a clear narrative or story.
The document promotes partnering with OC Weekly to reach their readers for advertising and events. It provides readership demographics showing that 41% of OC residents who dine out frequently get dining information from OC Weekly. It then describes an upcoming event called "Decadence" that will have 2,200-3,000 attendees and promote local restaurants. Partnering businesses will receive various advertising benefits and participating restaurants can showcase their business at the event for $275.
This document proposes a social network for restaurants and foodies that allows restaurants to promote their menus, photos and events, and foodies to discover and follow restaurants. It highlights key features like recommending dishes from friends, following favorite bars, and organizing large dinner groups. With half of millennials considering themselves foodies and 80% of restaurants using social media, the network aims to monetize its large urban millennial user base through ticketing, advertising and premium services for restaurants.
1. The document proposes an app called FoodForGood that connects those with excess food like hotels and weddings to volunteers who pick up the food and distribute it to charities.
2. Through the app, users can provide details about excess food items like quantity and type, and volunteers will be notified to collect the food. Donors earn points and rewards for donations.
3. By reducing food waste and getting meals to those in need, FoodForGood aims to make a significant impact on global hunger issues by bridging the gap between excess food and those who lack access to meals.
FoodForGood is an app that connects those with excess food to donate, like hotels and restaurants, with charities. Users can set the location and details of the available food. Volunteers will then pick it up and deliver it to qualified charities. This bridges the gap between the one third of global food that is wasted each year and the billion people who are malnourished. The app aims to make a big impact combating hunger and reducing food waste. It learns from similar programs elsewhere and sets itself apart through an intuitive interface and direct feedback from charities.
Top food and beverage sector trends that influenced the U.S. marketplace in 2013. Lessons for future planning for food and drink companies, consumers, academics and more. All compiled from The Food Institute this past year and available in our annual publication.
This presentation discusses moving away from traditional pedagogy and embracing new tools and approaches to teaching and learning. The goal is to create a comfortable classroom environment where students can learn from mistakes, appreciate different perspectives through blogging, and collaborate using wikis. Various technologies are explored that can help facilitate classes involving discussions, projects, and feedback to encourage learning, unlearning and relearning.
The document discusses different types of academic journals that teachers can use to help students learn, including response journals where students record their thoughts and reactions to texts, learning logs where students keep an ongoing record of their learning, and double-entry journals where students write passages from texts in one column and their reactions in another column. These journals encourage students to use expressive language to explore ideas, generate thoughts in response to readings, and relate readings to their own lives and concerns.
2014 Reflect Reconnect Revitalize Institute DayJoan Gallagher
This document contains a collection of words, phrases, and URLs without much context or connection between the different elements. It discusses various topics like education, learning, passion, talent, values, transformation, and more but does not provide a clear narrative or story.
The document describes an application called 'd Foodie' that helps users discover restaurants around them. It provides in-depth information on delivery, dine-out, nightlife, and other food places near the user. Users can search based on cuisine, location, cost, or reviews. They can view menus and reviews to find the perfect place. The application aims to make dining smoother by offering services like online ordering, cashless payments, and table reservations. It targets young urban populations in developed and emerging markets. The application will be available on online stores and promoted through digital marketing channels and social media. It aims to build on the success of competitors like Zomato and Foodpanda in growing their customer base and engagement through
This document outlines a marketing plan for Foodgasm, a food delivery and restaurant discovery app. It begins with an executive summary and situation analysis noting the growth of discretionary spending and eating out in India. The plan then discusses the target consumer segments and market analysis. It presents goals to scale the user base and restaurant listings over time. Key value propositions for customers, collaborators and competitors are identified. The marketing strategy discusses products, services, branding, pricing, incentives, communications and distribution. Implementation plans cover organizational structure, business processes and a phased schedule.
This document presents an opportunity to invest in an app called Just Happy Hours that helps users find restaurant happy hour deals. It will generate revenue from paid subscriptions for restaurants and in-app ads. The app aims to capitalize on trends like many people relocating or traveling frequently who want recommendations on new places to try. A prototype has already been developed and the founders have an aggressive timeline to launch, develop further features, and secure funding. While competing apps help users find happy hours or special deals, Just Happy Hours intends to be the premier destination for this by offering more options and features for both users and restaurants.
Food overloaded Android App, Final Marketing Presentation JYOTI CHADHA
Food Overloaded is an Indian restaurant finder app that aims to capitalize on rising incomes and spending on eating out in India. The app allows users to search for and order from thousands of restaurants across major cities. Food Overloaded sees an opportunity for growth as India's economy strengthens and consumers increasingly seek variety in food options. Its goals include listing over 500 restaurants and achieving 50,000+ users by March 2018. It plans to target metropolitan youth and offer competitive pricing and incentives to attract customers and collaborators.
This document discusses new marketing strategies for restaurants as traditional methods become less effective. It introduces iHeartDining, a service that builds online communities of restaurant lovers to promote restaurants. iHeartDining creates content about restaurants for its audience and designs incentives, like BOGO deals, that require social sharing to drive traffic. The incentives aim to convert one-time customers into regulars in a more profitable way than daily deal sites. Restaurants can participate through advertising subscriptions or packages that include incentives and reduced rates.
Raising money can be the hardest step in launching your project, event or start-up.
You can be passionate about your idea and convince a lot of people with your passion, but it takes the right information.
Learn how to ask for what you need, and close the deal.
Join us in Toronto's finest surroundings for 60 minutes of valuable info, links and the tactics you need to start applying immediately after leaving the workshop.
-------------------------------------------------------------------
Presented by Towa Beer, a cause marketing specialist who has been presenting events, causes and great ideas to funders for the past decade. She has personally raised millions for large and small clients. Miss Beer brings all of her fundraising experience, an extensive mentor network, and many free templates to each workshop.
Admirable, for non-traditional media campaigns among Hispanics Marilyn Santiago
"Admirable, is a leading provider of non-traditional media campaigns among the Hispanic market nationwide. Over 15.0 million Hispanics visit more than 3,500 restaurants on a monthly basis all around this country; true ethnic restaurants in which the main customers and regulars are exclusively Hispanics.
Admirable has created a network with over 3,500 restaurants, covering the top 25 DMA’s to consistently deliver a captive Hispanic audience that reflects all age and demo groups.
Some types of programs that are being executed in them include things such as: Digital signage solutions, Print advertising, POS, Product Sampling, Promotions, Grassroots activities and even Lead Generation & Research programs. For more information, please feel free to contact yours truly, Marilyn Santiago at Marilyn@latinentertainmentconsultants.com thank you very much!!!
The document outlines Gourmet's marketing plan to expand its online food delivery service throughout India. Gourmet aims to capitalize on rising discretionary spending and eating out as Indians' incomes increase. The plan details Gourmet's target customer segments, goals to achieve 500,000 users by 2020, value propositions including cashless payment and individual billing, closest competitors like Zomato, and four phase implementation approach covering launch, growth, contracting clients, and strategic management.
(iCHEFTeam A) (DeVry Inc. MGMT 600 November.docxjoyjonna282
(
iCHEF
Team A
) (
DeVry
Inc.
|
MGMT 600
|
November 24, 2015
)
Industry Review
iCHEF is a convenient service presented to our customer through a mobile APP. We offer an array of Appetizers, Entrees and Desserts. The industry we are embarking on is the Food Service and Catering industry.Examining the food service/ catering industry, we’ve learned that this industry is on the rise. It is an industry that is expected to expand over the next five years. This industry will continue to grow and define its niche by being innovative, offering international cuisines and beverages, and using sustainable locally sourced produce. The industry has received a boost from an improving economy, as consumer spending is expected to rise at an annualized rate of 2.6% during the five years to 2020. Households, which account for over 50.0% of industry demand, are expected to bolster their demand for catering services as consumer conditions improve. Unemployment is forecast to decline over the next five years, while disposable income is expected to moderately grow. As consumer conditions improve, time-poor consumers are also expected to prefer to use catering services, rather than attempt to do it themselves.
Over the next five years, consumers will continue to demand higher-quality food, better food presentation and a wider menu selection with healthier alternatives. Many customers will also begin to seek out caterers that use organic and locally sourced foods. Menus will need to more thoroughly describe items, by methods such as listing ingredients, where they came from and how they were prepared. These new demands may force some operators to increase their purchase expenses, or choose to vertically integrate by owning and operating their own farms. Consumers will also demand more value-added services, such as decorations, floral arrangements and entertainment. Overall, the number of industry enterprises is anticipated to increase 1.2% per year on average to 11,320 households and businesses.
Industry profitability is expected to strengthen and stable over the next five years in line with rising demands of the consumers. However, profit growth will be limited by strong internal and external competition and forecast rising purchasing costs. As competition rises, it will become even more important for operators to define their niche and find a way to differentiate themselves from competitors, whether through services offered or quality of service. Food costs are forecast to increase due to strong emerging market demand and volatile weather conditions. The trend towards serving more innovative, exotic food and using locally sourced and sustainable produce will also increase purchasing costs for caterers. Wage costs are also expected to increase by 2.0% per year on average over the next five years to reach $3.0 billion, as higher-paid chefs and consultants are brought on to provide more complex fare.
Looking ahead the food service/caterers industry is in the mat ...
Bob Carr, CEO of Heartland Payment Systems, spoke at the NRA Public Affairs Conference about the significance of the Durbin Amendment for the restaurant industry. He explained that the amendment would save the average restaurant customer $1,992 per year by lowering debit card interchange fees. While Heartland would collect $450 million less in fees, they would pass all of the savings on to customers. However, not all payment processors would do the same. Carr urged restaurant owners to ensure their providers would pass on 100% of the fee reductions from the Durbin Amendment.
This document provides information about Forklyft, an app that enables users to save recipes from social media influencers, generate shopping lists for the recipes, and order the ingredients for delivery. It outlines Forklyft's value propositions for users, influencers, and retailers. It also provides details on Forklyft's leadership team and their roles, as well as Forklyft's business model, growth strategy, and competitive landscape.
Blackpepper aims to foster direct interactions between restaurants/bars and foodies by creating a platform for selling tickets, updating menus, publishing updates and social calendars. It seeks to increase dinners and meetups by making interactions more human. While restaurants spend heavily on websites and struggle on social media, there is minimal direct engagement with foodies. Blackpepper sees an opportunity due to changing eating habits, the rise of foodies and social restaurants, targeting the $3 billion market focused on foodies from the $29 billion restaurant industry.
Foodgasm | Android App Marketing Plan | Final ProjectManal Shah
This is my Final Project of the online marketing Internship under Prof. Sameer Mathur(IIM Lucknow). I have proposed an idea for android app and prepared its marketing plan.
This is my Final Project for the online marketing Internship under Prof. Sameer Mathur(IIM Lucknow). I have proposed an idea for an android app and prepared its marketing plan.
TAG Advertising will create a marketing campaign for Peerless Events to increase awareness and bookings. Peerless Events is a new catering company that needs to build name recognition. The campaign will use various tactics including print ads, social media, brochures, and tasting events. The goal is to increase awareness by 20% and bookings by 20% within six months by targeting brides, businesses, and individuals hosting events. The budget for the six-month campaign is $1,998 which will be used for ads, brochures, and a trade show booth.
3rd year Business and Management project for MEng Computing at Imperial College London.
Credits:
Sam Budd
Ivan Diaz Rios
Duncan McKinnon
Sean Naderi
Lorenzo Paoliani
Oli Robinson
Henry Turner
The document proposes a new app called HealthyFIND that provides on-demand healthy meals and nutritionist guidance. It aims to help people lead healthier lifestyles by offering nutritious food options. The app will target health-conscious professionals and students. It will compete with food delivery apps by focusing on healthy options and including personalized nutritionist recommendations. The document outlines the company's goals, strategies, tactics, and implementation plan to launch the new app.
Rio Wraps is a fast casual Mexican restaurant chain with 25 locations that is seeking to increase brand awareness and customer base. Their current annual advertising budget is $96,000 but they are proposing to increase it to $180,000 to implement a multi-channel media plan utilizing direct mail, print ads, radio spots, loyalty programs and other tactics. The one-year media plan aims to raise awareness by 50% and increase customers and sales by 10% through continuous advertising exposure throughout the year across different media.
MindShift Metrics, the Research arm of MindShift Interactive, interviewed and analyzed audiences to gain Insights into the Digital Habits of a Fine Dining Customer. This report would be beneficial for anyone in the Hospitality industry hoping to understand their customers and gain a better positioning in the market.
A majority of Restaurants are using digital to communicate and engage with their customers, but how many are actually reaping the benefits of digital to the fullest? How many are able to gain insights into customer wants and emotions?
We take you on a journey of the digital customer and their experience within Fine Dining to enable you to gain insights onto them and build up your establishment to cater to the ever-growing competition and the need for digital integration within your business.
This Report has now been made available for free after a "For Sale" Partnership with Social Samosa for 12 months.
The document describes an opportunity assessment for a service called 'Food Routes' that connects travelers with local hosts for home-cooked meals. Customer surveys found interest but also concerns about security, hygiene, and usability. The business model and website prototype were updated based on feedback. Market analysis estimated the current target market size at 1.3 million meals annually worth $7.8 million. Expansion opportunities and a low-cost operating structure were identified.
The document describes an application called 'd Foodie' that helps users discover restaurants around them. It provides in-depth information on delivery, dine-out, nightlife, and other food places near the user. Users can search based on cuisine, location, cost, or reviews. They can view menus and reviews to find the perfect place. The application aims to make dining smoother by offering services like online ordering, cashless payments, and table reservations. It targets young urban populations in developed and emerging markets. The application will be available on online stores and promoted through digital marketing channels and social media. It aims to build on the success of competitors like Zomato and Foodpanda in growing their customer base and engagement through
This document outlines a marketing plan for Foodgasm, a food delivery and restaurant discovery app. It begins with an executive summary and situation analysis noting the growth of discretionary spending and eating out in India. The plan then discusses the target consumer segments and market analysis. It presents goals to scale the user base and restaurant listings over time. Key value propositions for customers, collaborators and competitors are identified. The marketing strategy discusses products, services, branding, pricing, incentives, communications and distribution. Implementation plans cover organizational structure, business processes and a phased schedule.
This document presents an opportunity to invest in an app called Just Happy Hours that helps users find restaurant happy hour deals. It will generate revenue from paid subscriptions for restaurants and in-app ads. The app aims to capitalize on trends like many people relocating or traveling frequently who want recommendations on new places to try. A prototype has already been developed and the founders have an aggressive timeline to launch, develop further features, and secure funding. While competing apps help users find happy hours or special deals, Just Happy Hours intends to be the premier destination for this by offering more options and features for both users and restaurants.
Food overloaded Android App, Final Marketing Presentation JYOTI CHADHA
Food Overloaded is an Indian restaurant finder app that aims to capitalize on rising incomes and spending on eating out in India. The app allows users to search for and order from thousands of restaurants across major cities. Food Overloaded sees an opportunity for growth as India's economy strengthens and consumers increasingly seek variety in food options. Its goals include listing over 500 restaurants and achieving 50,000+ users by March 2018. It plans to target metropolitan youth and offer competitive pricing and incentives to attract customers and collaborators.
This document discusses new marketing strategies for restaurants as traditional methods become less effective. It introduces iHeartDining, a service that builds online communities of restaurant lovers to promote restaurants. iHeartDining creates content about restaurants for its audience and designs incentives, like BOGO deals, that require social sharing to drive traffic. The incentives aim to convert one-time customers into regulars in a more profitable way than daily deal sites. Restaurants can participate through advertising subscriptions or packages that include incentives and reduced rates.
Raising money can be the hardest step in launching your project, event or start-up.
You can be passionate about your idea and convince a lot of people with your passion, but it takes the right information.
Learn how to ask for what you need, and close the deal.
Join us in Toronto's finest surroundings for 60 minutes of valuable info, links and the tactics you need to start applying immediately after leaving the workshop.
-------------------------------------------------------------------
Presented by Towa Beer, a cause marketing specialist who has been presenting events, causes and great ideas to funders for the past decade. She has personally raised millions for large and small clients. Miss Beer brings all of her fundraising experience, an extensive mentor network, and many free templates to each workshop.
Admirable, for non-traditional media campaigns among Hispanics Marilyn Santiago
"Admirable, is a leading provider of non-traditional media campaigns among the Hispanic market nationwide. Over 15.0 million Hispanics visit more than 3,500 restaurants on a monthly basis all around this country; true ethnic restaurants in which the main customers and regulars are exclusively Hispanics.
Admirable has created a network with over 3,500 restaurants, covering the top 25 DMA’s to consistently deliver a captive Hispanic audience that reflects all age and demo groups.
Some types of programs that are being executed in them include things such as: Digital signage solutions, Print advertising, POS, Product Sampling, Promotions, Grassroots activities and even Lead Generation & Research programs. For more information, please feel free to contact yours truly, Marilyn Santiago at Marilyn@latinentertainmentconsultants.com thank you very much!!!
The document outlines Gourmet's marketing plan to expand its online food delivery service throughout India. Gourmet aims to capitalize on rising discretionary spending and eating out as Indians' incomes increase. The plan details Gourmet's target customer segments, goals to achieve 500,000 users by 2020, value propositions including cashless payment and individual billing, closest competitors like Zomato, and four phase implementation approach covering launch, growth, contracting clients, and strategic management.
(iCHEFTeam A) (DeVry Inc. MGMT 600 November.docxjoyjonna282
(
iCHEF
Team A
) (
DeVry
Inc.
|
MGMT 600
|
November 24, 2015
)
Industry Review
iCHEF is a convenient service presented to our customer through a mobile APP. We offer an array of Appetizers, Entrees and Desserts. The industry we are embarking on is the Food Service and Catering industry.Examining the food service/ catering industry, we’ve learned that this industry is on the rise. It is an industry that is expected to expand over the next five years. This industry will continue to grow and define its niche by being innovative, offering international cuisines and beverages, and using sustainable locally sourced produce. The industry has received a boost from an improving economy, as consumer spending is expected to rise at an annualized rate of 2.6% during the five years to 2020. Households, which account for over 50.0% of industry demand, are expected to bolster their demand for catering services as consumer conditions improve. Unemployment is forecast to decline over the next five years, while disposable income is expected to moderately grow. As consumer conditions improve, time-poor consumers are also expected to prefer to use catering services, rather than attempt to do it themselves.
Over the next five years, consumers will continue to demand higher-quality food, better food presentation and a wider menu selection with healthier alternatives. Many customers will also begin to seek out caterers that use organic and locally sourced foods. Menus will need to more thoroughly describe items, by methods such as listing ingredients, where they came from and how they were prepared. These new demands may force some operators to increase their purchase expenses, or choose to vertically integrate by owning and operating their own farms. Consumers will also demand more value-added services, such as decorations, floral arrangements and entertainment. Overall, the number of industry enterprises is anticipated to increase 1.2% per year on average to 11,320 households and businesses.
Industry profitability is expected to strengthen and stable over the next five years in line with rising demands of the consumers. However, profit growth will be limited by strong internal and external competition and forecast rising purchasing costs. As competition rises, it will become even more important for operators to define their niche and find a way to differentiate themselves from competitors, whether through services offered or quality of service. Food costs are forecast to increase due to strong emerging market demand and volatile weather conditions. The trend towards serving more innovative, exotic food and using locally sourced and sustainable produce will also increase purchasing costs for caterers. Wage costs are also expected to increase by 2.0% per year on average over the next five years to reach $3.0 billion, as higher-paid chefs and consultants are brought on to provide more complex fare.
Looking ahead the food service/caterers industry is in the mat ...
Bob Carr, CEO of Heartland Payment Systems, spoke at the NRA Public Affairs Conference about the significance of the Durbin Amendment for the restaurant industry. He explained that the amendment would save the average restaurant customer $1,992 per year by lowering debit card interchange fees. While Heartland would collect $450 million less in fees, they would pass all of the savings on to customers. However, not all payment processors would do the same. Carr urged restaurant owners to ensure their providers would pass on 100% of the fee reductions from the Durbin Amendment.
This document provides information about Forklyft, an app that enables users to save recipes from social media influencers, generate shopping lists for the recipes, and order the ingredients for delivery. It outlines Forklyft's value propositions for users, influencers, and retailers. It also provides details on Forklyft's leadership team and their roles, as well as Forklyft's business model, growth strategy, and competitive landscape.
Blackpepper aims to foster direct interactions between restaurants/bars and foodies by creating a platform for selling tickets, updating menus, publishing updates and social calendars. It seeks to increase dinners and meetups by making interactions more human. While restaurants spend heavily on websites and struggle on social media, there is minimal direct engagement with foodies. Blackpepper sees an opportunity due to changing eating habits, the rise of foodies and social restaurants, targeting the $3 billion market focused on foodies from the $29 billion restaurant industry.
Foodgasm | Android App Marketing Plan | Final ProjectManal Shah
This is my Final Project of the online marketing Internship under Prof. Sameer Mathur(IIM Lucknow). I have proposed an idea for android app and prepared its marketing plan.
This is my Final Project for the online marketing Internship under Prof. Sameer Mathur(IIM Lucknow). I have proposed an idea for an android app and prepared its marketing plan.
TAG Advertising will create a marketing campaign for Peerless Events to increase awareness and bookings. Peerless Events is a new catering company that needs to build name recognition. The campaign will use various tactics including print ads, social media, brochures, and tasting events. The goal is to increase awareness by 20% and bookings by 20% within six months by targeting brides, businesses, and individuals hosting events. The budget for the six-month campaign is $1,998 which will be used for ads, brochures, and a trade show booth.
3rd year Business and Management project for MEng Computing at Imperial College London.
Credits:
Sam Budd
Ivan Diaz Rios
Duncan McKinnon
Sean Naderi
Lorenzo Paoliani
Oli Robinson
Henry Turner
The document proposes a new app called HealthyFIND that provides on-demand healthy meals and nutritionist guidance. It aims to help people lead healthier lifestyles by offering nutritious food options. The app will target health-conscious professionals and students. It will compete with food delivery apps by focusing on healthy options and including personalized nutritionist recommendations. The document outlines the company's goals, strategies, tactics, and implementation plan to launch the new app.
Rio Wraps is a fast casual Mexican restaurant chain with 25 locations that is seeking to increase brand awareness and customer base. Their current annual advertising budget is $96,000 but they are proposing to increase it to $180,000 to implement a multi-channel media plan utilizing direct mail, print ads, radio spots, loyalty programs and other tactics. The one-year media plan aims to raise awareness by 50% and increase customers and sales by 10% through continuous advertising exposure throughout the year across different media.
MindShift Metrics, the Research arm of MindShift Interactive, interviewed and analyzed audiences to gain Insights into the Digital Habits of a Fine Dining Customer. This report would be beneficial for anyone in the Hospitality industry hoping to understand their customers and gain a better positioning in the market.
A majority of Restaurants are using digital to communicate and engage with their customers, but how many are actually reaping the benefits of digital to the fullest? How many are able to gain insights into customer wants and emotions?
We take you on a journey of the digital customer and their experience within Fine Dining to enable you to gain insights onto them and build up your establishment to cater to the ever-growing competition and the need for digital integration within your business.
This Report has now been made available for free after a "For Sale" Partnership with Social Samosa for 12 months.
The document describes an opportunity assessment for a service called 'Food Routes' that connects travelers with local hosts for home-cooked meals. Customer surveys found interest but also concerns about security, hygiene, and usability. The business model and website prototype were updated based on feedback. Market analysis estimated the current target market size at 1.3 million meals annually worth $7.8 million. Expansion opportunities and a low-cost operating structure were identified.
Similar to Haute Dining presentation at TECH Cocktail Miami (20)
Heritage Conservation.Strategies and Options for Preserving India HeritageJIT KUMAR GUPTA
Presentation looks at the role , relevance and importance of built and natural heritage, issues faced by heritage in the Indian context and options which can be leveraged to preserve and conserve the heritage.It also lists the challenges faced by the heritage due to rapid urbanisation, land speculation and commercialisation in the urban areas. In addition, ppt lays down the roadmap for the preservation, conservation and making value addition to the available heritage by making it integral part of the planning , designing and management of the human settlements.