Benchmark of its own , highly skilled interviewers, authentic data quality, quick data collection, given therotical and practical training before working on actual projects

1. Team Xccelerate

2. TEAM XCCELERATE
Team Xccelerate is a unique training program specially created to attract talent pool
into the market research across diverse disciplines and age groups. The 3-week
long comprehensive training module provides deeper insights into the market
research industry and help new entrants in getting a clearer perspective when it
comes to data collection. The ‘Team Xccellerate’ program also focus on honing
some basic skill-sets that are essential in the market research industry.
The ‘Team Xccellerate’ program focuses on developing the job skills like data
collection, data assimilation, etc. to help the uninitiated to quickly adapt to the field.
Furthermore it aims to polish certain other skills such as creative ability and
communication. This program enthuses standardization in work process and quality
control by encouraging the new entrants to imbibe professional tactics.

3. WHY ? “ TEAM XCCELERATE ”
Increasingly it is observed and felt that there is dearth of good talent and paucity of training
mechanism that is plaguing the industry, which is impacting data quality adversely. Keeping
this at the core we made a conscious beginning to address this problem by designing a
training program, which is bound to bring ethics, efficiency and quality in data collection.
Further it will provide the new entrants the basic grasp to perform their tasks with due
diligence offering them a sustainable model to exist and grow. This program is an initiative to
attract fresh talent from not only from Metro’s but Tier 1 & 2 cities offering holistic growth”
The program is simultaneously initiated across key location in India and is an ongoing module
for years to come.

4. HOW DOES IT WORKS
The data collection resources available are all freelancers and they work simultaneously
on multiple projects and/or in multiple companies. This scenario most of the times leads to
paucity as a freelancer always has a choice to pick easy v/s not so easy projects, has
liberty of time over responsibility. We at Market Xcel conceptualized this idea to bring in
perspective of training, responsibility and commitment along with getting fresh talent and
additional resources to the pool.
There are certain basics which we follow when it comes to creating this pool and they are :
• Advertising in local news media to attract talent for in person interviews.
• Candidates are called on specific day for the interview
• One of the selection pre-condition is NO PRIOR MARKET RESEARCH EXPERIENCE

5. TRAINING
Post selection candidates are called for 3 weeks training. The training module is designed
by Market Xcel and covers various aspects of Market research with Key emphasis on data
collection.
Week 1: Training Covers: MR basics, terminology and definitions, protocols of
interviewing, etc.
Week 2: Post training each Interviewer is asked to accompany supervisors and trainers in
field for observation as to how interviewing are done.
Week 3: Next task is interviewers conduct interviews and supervisors and trainers
observe them.
Post training module completion interviewers are carefully scanned as to continue in real
projects under supervision for about 1 month and those not deemed to be fit are either
screened out or put for retraining in the next session.

6. THE EFFECT ..
It has been a successful endeavor for Market Xcel in the last 12 months and we currently
have 197 people employed on monthly rolls across 8 locations in India and the program is
ongoing with sessions starting each quarter at multiple locations.
Team Xccelerate Base Location-wise Count
Delhi = 50
Mumbai = 66
Kolkata = 18
Bangalore = 14
Chennai = 22
Hyderabad = 13
Ahmedabad = 06
Pune = 08