This document summarizes marketing strategies for an online financial literacy platform that utilizes multi-level marketing and a rewards point system. Key elements include asking customers to invest $1 to purchase company shares and earn more shares as they recruit others, and allowing members to earn redeemable reward points through question/answer participation, consultations, software development, gaming and other activities on the website and portal. Feedback is gathered through interviews and surveys, and strategies aim to scale customer base to over 10 million while ensuring cash inflows exceed costs.
Drip Marketing: Marketers Guide to Lead NurturingRegalix
Drivers
Longer sales cycle
Only 20% of leads are followed up
Sales typically disqualifies 70% of leads based on lack of budget,timing, etc.
80% of those “bad leads” do go onto buy within 24 months
Need for lead management
Benefits
Lower lead acquisition cost
Increase retention rates
An estimated 70-90% of leads generated by marketing are never followed-up with by sales
Nurture program that sends out series of messages on a timely basis
Initiates conversation with prospects and customers over a period of time
Maps Content to the customer decision making cycle
Scores leads to understand where they are in the decision making cycle
Reclassifies leads based on
engagement
Keeps the leads warm till they're ready to buy!
According to the Direct Marketing Association, a prospect will need to see/hear your message 3 times to recognize you and a minimum of 9 times to make a sale
Outcome
Closes the lead management gap
Improves ROI of marketing spend by ‘plugging the leaks’ in lead management
Keeps your prospects engaged through targeted content decision makingcycle
Improves quality of leads
Take Aways
Increased lead conversion rates
Shorter & effective sales cycle
Better qualified leads
Lead Nurturing: The Blueprint for Building Successful CampaignsG3 Communications
This webinar will present case study examples and guidance around how marketers can successfully build successful lead nurturing campaigns, with specific insights into:
The Right Content Offers for Nurturing Programs
Customizing Email Offers/Landing Pages for Nurture Campaigns
Developing the right cadence and sequence to increase relevancy and response
Foredragsholder er Bo Sannung, Head of Center of Excellence, Customer Intellegence i SAS Institute: Marketing Treatment Strategy handler om hvordan man gir hver enkelt kundesegment spesifikke tilbud for å optimalisere kundeverdien.
Hvordan individualisere håndteringen av kunder og samtidig optimalisere kundeverdien? Gjennom eksempler vil du få innsikt i Marketing Treatment Strategies - både den analytiske delen med kundeinnsikt, segmentering og prediksjon, men også hvordan omsette innsikten i praksis. Under innlegget vil du få praktiske råd og verktøy. I tillegg vil Sannung også dele trender og tendenser fra DMA 2012 konferansen.
http://www.dma12.org
Bo Sannung er Nordisk direktør for Customer Intelligence i SAS Institute. Bo Sannung har bakgrunn fra byråbransjen og store nordiske selskaper innenfor salg, marked, CRM og analyse. Sannung underviser også på Copenhagen Business School og CRM Akademiet.
This is the slideset I presented at the Demand Generation Summit in London on November 4th 2008 (sponsored by Banner, Eloqua, Google, MarketOne, BrightTALK)
How ECI Telecom Developed a Content-Marketing Program from Concept to Complet...B2B Lead Roundtable
When Michelle Levy, Associate Vice President of Marketing Programs for ECI Telecom, was tasked with marketing an innovative, powerful solution to a varied, broad audience who knew nothing of its value, she responded by developing a comprehensive content-marketing initiative.
Her goal: to make efficient and effective use of time, money and resources. She was impressed by the outcomes - a 79 percent e-mail open rate - and surprised by how the initiative positively impacted the organization’s entire marketing effort.
Drip Marketing: Marketers Guide to Lead NurturingRegalix
Drivers
Longer sales cycle
Only 20% of leads are followed up
Sales typically disqualifies 70% of leads based on lack of budget,timing, etc.
80% of those “bad leads” do go onto buy within 24 months
Need for lead management
Benefits
Lower lead acquisition cost
Increase retention rates
An estimated 70-90% of leads generated by marketing are never followed-up with by sales
Nurture program that sends out series of messages on a timely basis
Initiates conversation with prospects and customers over a period of time
Maps Content to the customer decision making cycle
Scores leads to understand where they are in the decision making cycle
Reclassifies leads based on
engagement
Keeps the leads warm till they're ready to buy!
According to the Direct Marketing Association, a prospect will need to see/hear your message 3 times to recognize you and a minimum of 9 times to make a sale
Outcome
Closes the lead management gap
Improves ROI of marketing spend by ‘plugging the leaks’ in lead management
Keeps your prospects engaged through targeted content decision makingcycle
Improves quality of leads
Take Aways
Increased lead conversion rates
Shorter & effective sales cycle
Better qualified leads
Lead Nurturing: The Blueprint for Building Successful CampaignsG3 Communications
This webinar will present case study examples and guidance around how marketers can successfully build successful lead nurturing campaigns, with specific insights into:
The Right Content Offers for Nurturing Programs
Customizing Email Offers/Landing Pages for Nurture Campaigns
Developing the right cadence and sequence to increase relevancy and response
Foredragsholder er Bo Sannung, Head of Center of Excellence, Customer Intellegence i SAS Institute: Marketing Treatment Strategy handler om hvordan man gir hver enkelt kundesegment spesifikke tilbud for å optimalisere kundeverdien.
Hvordan individualisere håndteringen av kunder og samtidig optimalisere kundeverdien? Gjennom eksempler vil du få innsikt i Marketing Treatment Strategies - både den analytiske delen med kundeinnsikt, segmentering og prediksjon, men også hvordan omsette innsikten i praksis. Under innlegget vil du få praktiske råd og verktøy. I tillegg vil Sannung også dele trender og tendenser fra DMA 2012 konferansen.
http://www.dma12.org
Bo Sannung er Nordisk direktør for Customer Intelligence i SAS Institute. Bo Sannung har bakgrunn fra byråbransjen og store nordiske selskaper innenfor salg, marked, CRM og analyse. Sannung underviser også på Copenhagen Business School og CRM Akademiet.
This is the slideset I presented at the Demand Generation Summit in London on November 4th 2008 (sponsored by Banner, Eloqua, Google, MarketOne, BrightTALK)
How ECI Telecom Developed a Content-Marketing Program from Concept to Complet...B2B Lead Roundtable
When Michelle Levy, Associate Vice President of Marketing Programs for ECI Telecom, was tasked with marketing an innovative, powerful solution to a varied, broad audience who knew nothing of its value, she responded by developing a comprehensive content-marketing initiative.
Her goal: to make efficient and effective use of time, money and resources. She was impressed by the outcomes - a 79 percent e-mail open rate - and surprised by how the initiative positively impacted the organization’s entire marketing effort.
Social Customer Service Lessons LearnedAndrew Maher
Delivered at the Call Center World in Berlin in February 2012. This is a collection of experiences made by myself and colleagues during the last 18 months while working with clients attempting to blend their social interactions with their customer service teams.
2010.11.30 제2차 지속가능한관광 정책포럼 자료집
3.CBT as one of the tools for sustainable development in Cambodia(sinat hin/Communication and network Coordinator/CCBEN)
* 이 포럼은 제2회 아시아사회적기업활동가대회 ASES2010의 분과회의로 기획되었습니다.
Pour sa 1ère édition régionale, le Printemps de l'Optimisme vous donne rendez-vous à Nice, sur la Promenade du Paillon pour une journée 100% feel-good. Grands débats, ateliers de développement personnel et animations, associez votre entreprises aux valeurs de l'optimisme et défendez les atouts de votre région !
제2차 지속가능한관광 정책포럼 자료집
2. Prospect of Sustainable Tourism and Social Enterprise(Ary S. Suhandi/indecon)
*이 포럼은 제2회 아시아사회적기업활동가대회 ASES2010의 분과 회의로 기획되었습니다.
Vous souhaitez associer votre image à l'optimisme? Découvrez nos offres et développons ensemble votre participation à notre mouvement : sponsoring, partenariats, soutiens, à chacun son investissement !
Social Customer Service Lessons LearnedAndrew Maher
Delivered at the Call Center World in Berlin in February 2012. This is a collection of experiences made by myself and colleagues during the last 18 months while working with clients attempting to blend their social interactions with their customer service teams.
2010.11.30 제2차 지속가능한관광 정책포럼 자료집
3.CBT as one of the tools for sustainable development in Cambodia(sinat hin/Communication and network Coordinator/CCBEN)
* 이 포럼은 제2회 아시아사회적기업활동가대회 ASES2010의 분과회의로 기획되었습니다.
Pour sa 1ère édition régionale, le Printemps de l'Optimisme vous donne rendez-vous à Nice, sur la Promenade du Paillon pour une journée 100% feel-good. Grands débats, ateliers de développement personnel et animations, associez votre entreprises aux valeurs de l'optimisme et défendez les atouts de votre région !
제2차 지속가능한관광 정책포럼 자료집
2. Prospect of Sustainable Tourism and Social Enterprise(Ary S. Suhandi/indecon)
*이 포럼은 제2회 아시아사회적기업활동가대회 ASES2010의 분과 회의로 기획되었습니다.
Vous souhaitez associer votre image à l'optimisme? Découvrez nos offres et développons ensemble votre participation à notre mouvement : sponsoring, partenariats, soutiens, à chacun son investissement !
How to build a successful startup - Complete guide to starting upRajat Dangi
Here's the complete guide to starting up. I tried to cover the product at an early stage, hiring, team building, growth, marketing, founder's role, and management practices. Each slide has further reading resources to learn more on each topic.
I briefly touched upon Product Market Fit (PMF), 10 ways to get the first 1000 users, 10 ways to make product viral, and building product in the long run.
If you have doubts or need more resources to read on each topic, contact me on Twitter @TheRajatDangi
My side projects can be found at https://byxyz.net. To know more about me: https://about.me/rajatdangi.
Prototype- Finance literacy portal for mass educationPrashant Sahay
In todays' fast paced world where all domains of knowledge seems to merge into each other, It is not at all possible for anyone to remain isolated from finance. It is the need of the hour and a necessary prerequiasite for our existance today.
Keeping this in mind , We have started on a path to educate as much masses as we can ,with finance. Having said this ,We arent financial wizzards ourselves. however, We have a structural thought and action plan to do so. We aim to teach finance to all including children, housewives and farmers.
We are moving on this path with the following value propositions that we intend to generate.
1.Help millions learn finance in simple and easy language in which they can understand the concepts and apply them in all basic and daily transactions. 2. Have holistic approach towards finance to make use of it in daily walk of life. 3. Provide innovative interactive means using articles, videos. podcasts. slideshows. images, etc to help everyone easily grasp concepts. 4. Penetration in rural area which is otherwise isolated with respect to financial knowledge and to build a large network of co –owners and collaborators of our company.
How do we intend to do it?
1.Multi level marketing - To attract new members and retain existing ones.
2.Investment in the company- One can buy stake in our company for as low as $1 . By virtue of multi layered membership escalation , the stake of all existing members grow with each new member in the chain.
3.Gaming/contests/puzzles to attract masses not interested in finance but in entertainment . 4.Personalized end to end solutions to members – a. Members driven – Members ask and other members reply . Forum based. b. Expert driven- Members ask and solutions provided by our panel of experts/consultants.
Sm biz getting started social media handbookKay-Tee
The beginner's guide to Engagement Marketing for a small business. This handbook will walk you through the changing landscape of coplanning process, evaluation, and determining ROI that's appropriate for your business. It also arms you with a 1, 2, 3 approach for claiming your business (map), online social media, and going mobile. This was a hand out during a live presentation, so a new reader may have to connect the dots just a bit and answer the questions for their own business. Contact info is on each page though for further assistance. Happy engaging!
Learn best practices for developing integrated multichannel marketing campaigns using social media, email, creative design and direct mail. Integrating these channels into the marketing mix will produce meaningful results that will keep your customers coming back for more.
ADMA Forum 2010 is an unmissable event for any ambitious marketer looking to stay ahead of the competition and better their marketing performance. It's where Australia’s best multi-channel marketers gather, learn and network.
Are you looking to enhance your digital marketing efforts and establish a strong online presence for your brand? Look no further than Brand Diaries Digital Marketing Services in Gurugram.
At Brand Diaries, we understand that the digital landscape is constantly evolving, and staying ahead of the game can be challenging. That's why we offer a comprehensive range of digital marketing solutions tailored to meet the unique needs of each of our clients.
Our team of experienced digital marketers specializes in search engine optimization (SEO), social media marketing (SMM), pay-per-click (PPC) advertising, email marketing, content marketing, and more. We work closely with our clients to understand their business objectives and develop customized strategies to help them achieve their goals.
Our SEO services focus on improving your website's search engine rankings, driving organic traffic, and increasing your online visibility. Our SMM services help you engage with your target audience on social media platforms and build brand awareness. Our PPC advertising services help you reach potential customers through targeted advertising campaigns. Our email marketing services help you connect with your audience and keep them engaged with your brand.
At Brand Diaries, we believe in delivering measurable results and providing our clients with regular reports to track the success of their digital marketing campaigns. Our team stays up-to-date with the latest industry trends and best practices to ensure that our clients always receive the most effective and efficient digital marketing services.
http://www.spiral16.com Social media ROI is tough to calculate because its a financial metric, and social media's value is not inherently financial. But the challenge isn't new -- finding ROI is difficult in other programs and campaigns as well. This presentation gives you 6 steps you can follow to measure an effective social media program.
This ppt. is about advising clients on social media marketing, the advantages, what to do (and not to do!), as well as some simple strategies for efficient presence.
In the dynamic landscape of 2024, embarking on the journey how to become an entrepreneur? requires a strategic blend of vision, determination, and adaptability. This step-by-step guide illuminates the path, encompassing ideation, market research, honing skills, crafting a robust business plan, securing funding, legal setup, and building a resilient team.
Navigating the modern entrepreneurial landscape demands embracing innovation and digital platforms while fostering a growth mindset. Aspiring entrepreneurs must seize the opportunities presented by technology and evolving consumer trends, empowering themselves to create impactful, sustainable ventures in today's interconnected world.
Communication strategy for entrepreneurs - IE BusinessCathy Hackl, APR
In today's world many communications professionals find themselves working for small to medium enterprises or even new ventures & startups. The communications needs and priorities that these organizations have are unique. Through this workshop participants will learn how to create effective communication strategies in situations where resources are limited and in which it is vital to build corporate communications from the ground up.
2. Games and
contests
Stock Alert :
* Sample site taken from internet to illustrate the idea of our prototype
3. How do we intend to achieve our
Our value proposition value proposition.
1. Help millions learn finance in simple and easy
1. Multi level marketing - To attract new members
language in which they can understand the concepts
and apply them in all basic and daily transactions. and retain existing ones.
2. Have holistic approach towards finance to make 2. Investment in the company- One can buy stake in
use of it in daily walk of life. our company for as low as $1 . By virtue of multi
3. Provide innovative interactive means using layered membership escalation , the stake of all
articles, videos. podcasts. slideshows. images, etc to existing members grow with each new member in
help everyone easily grasp concepts. the chain.
4. Penetration in rural area which is otherwise 3. Gaming/contests/puzzles to attract masses not
isolated with respect to financial knowledge and to interested in finance but in entertainment .
build a large network of co –owners and 4.Personalized end to end solutions to members –
collaborators of our company.
a. Members driven – Members ask and other
members reply . Forum based.
b. Expert driven- Members ask and solutions
provided by our panel of experts/consultants.
4. Key features of our literacy site : finfreedom.com
1. It is based on concept of multi level marketing wherein one customer recommends the website to other .
Customer 1 can buy stake in our co. by investing some money .After that ,he needs to get others to invest
in our co. and based on the no. of customers made by 1st customer and his subsequent links, the share of
all in the chain will keep on increasing.
2. It caters to needs of students in high schools .This has been an untapped segment so far and we propose
to attract this customer base by including games, reward points, goodies, free educational trip etc. to
students who perform well over weeks.
3. We intend to educate masses in rural regions primarily because about 65 % of population of emerging
nations still reside in rural areas. We plan to attract them by organizing village fairs, weekly educational
classes in village community centers.
4. We have also identified armed forces ,small businessmen and retired professional as our potential
customers .We intend to contribute to the rehabilitation of retired personnel and army veterans. We
would offer then our” know all “ software at throw away prices as a part of our corporate social
responsibility.
5. Though we intend to educate the masses through online media primarily, we will also resort to franchise
model of business .this will bring in cash for us which can thus be applied in further growth of the project.
6. We intend to host weekend lectures on all major FM radio channels.
7. We intend to target the departmental stores and stationaries to stock and sell our learning tools like
workbooks bearing key fin concepts.
8. For ladies /households ,We intend to partner with DTH TV operators to include our educational software in
their package so that ladies could learn at ease in home while watching TV.
9. For students or youth not interested in finance but in entertainment, we intend to attract their attention
by advertising our product on popular entertainment sites like fb, youtube etc. .we intend to trap this
segment by introducing fun games like finance-ville etc.
10. No joining fee. Nominal software usage charge. Redeemable reward points.
11. We also intend to provide expert consultancy solutions (end to end) by one user to other. The idea is that
on a forum a member may post his problem(s). This problem will be open an any other viewer can see it
and provide his solutions . All solutions will be ranked/graded by other members and the solution getting
maximum votes/likes will get reward points.
12. We intend to provide professional consultancy solutions for critical problems through our pool of experts.
This will be chargeable.
5.
6. Strategy 1 Marketing ideas / brainstorming
Parameters to judge the viability
S.no. Multi-level marketing
of my marketing ideas
Have you taken feedbacks from all media possible, on this
1 yes. Interviews, surveys and online questionnaire.
idea?
2 What is the estimated cost incurred on its launch? nominal
3 How big is your customer base? (estimate) 10 million with a growth rate of 3-5 % per annum.
1. We will ask the potential customer to invest in our co. with $1 and thus he
purchases a small share in our company.
4 What is your strategy for launching it ?
2. With the help of multi level Marketing, his share grows with the number of
people he brings into the company for investments.
5 Practical/feasible? yes
6 Media for it? website, print, Word of mouth
7 Measures to reduce on cost of marketing? none since expense on it is low.
1. must check if the cash inflow is always greater the cash out flow.
2. make it lucrative by attaching this scheme to rewards/badge points.
8 Key Suggestions from potential end users ?
3.benefits only if implemented on large scale. So you need to use this tool
vigorously and exhaustively.
Incorporated changes in marketing strategy based on
9 yes. Share ratio decided based on positive balance of cash flow.
feedbacks?
10 Differentiating factor ? never been tried in fields of financial literacy.
11 Potential revenue that this strategy can generate/year? $ 200 million
12 Loopholes ? it may collapse if > 100 million people invest within one year.
13 Remedial actions to plug the loop holes? Offer it by invitation for first few months to check on huge influx of people.
14 Resources that you will need? web media, human developers, paypal , banking institutions
15 Priortity ? 1
7. Strategy 2 Marketing ideas / brainstorming
Parameters to judge the viability of my marketing
S.no. Reward points
ideas
1 Have you taken feedbacks from all media possible, on this idea? yes. Interviews, surveys and online questinonaire.
2 What is the estimated cost incurred on its launch? nominal
3 How big is your customer base? (estimate) 10 million with a growth rate of 3-5 % per annum.
1. We will ask the potential customer to become
members of our web portal (free of cost) and win reward
points for :
1. question/answers
4 What is your strategy for launching it ? 2.consultancy solutions
3.software developments
4.gaming
5.other activities
2. Rewards points redeemable for goodies.
5 Practical/feasible? yes
6 Media for it? website, print, Word of mouth
7 Measures to reduce on cost of marketing? none since expense on it is low.
1. must check if the reward scheme is always in favor of
companys' revenue inflow.
2. make it lucrative by attaching this scheme to multi
8 Key Suggestions from potential end users ?
level marketing.
3.benefits only if implemented on large scale. So you
need to use this tool vigourously and exaustively.
yes.reward points decided based on positive balance of
9 Incorporated changes in marketing strategy based on feedbacks?
cash flow.
10 Differentiating factor ? never been tried in fields of financial literacy.
11 Potential revenue that this strategy can generate/year? $250 million
it may collapse if > 100 million people invest within one
12 Loopholes ?
year.
Offer it by invitation for first few months to check on
13 Remedial actions to plug the loop holes?
huge influx of people.
web media, human developers, paypal , banking
14 Resources that you will need?
institutions
15 Priortity ? 2