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SUS6069 Sustainable Products & Services
                                           December 17, 2010
                                             Final Presentation
                                                Team Monaco:
Surabi Menon, Elizabeth Hoster, Gretchen Cummings, SeMe Sung
  Market Research
  Design Process
  Business Model
  Product Development
   Plan
Delighters                Linear satisfiers
Aesthetically appealing   Solar panel should not be visible
Variable light strength   Portability
Eco-friendly              Maintenance ease
Manufacturing origin      Cost savings for solar versus standard
Bulb replacement          Quality of lamp
Solar issues              Stability


Indifferent               Must haves
Battery replacement       Should turn on
Transformer on plug       Should work without any problems
Number of LEDs            On/off switch should be easy to find
Power consumption         Light color should be pleasing
Recycling options         Quality of light should be good
                          Must work on non sunny days
Bottom Up view of Top Piece:
ReHelio, LLC
SeMe Sung
CEO                       $2.5 Billion = US Market
Chief Designer

                          3.5% = Industry Growth Rate
Surabi Menon
CFO
Solar Specialist          400+ = US Firms


Elizabeth Hoster
                          5,000 = Projected SolShine Sales
CMO                         (year 1)
Lighting Expert
                          $750,000 = Project ReHelio
                            Revenue (year 1)
Gretchen Cummings
COO
Hanger Control            0.03% = ReHelio’s Market Share
Income Statement
                             Forward 12 Months


ReHelio Costs
 Equipment: $9,000
 Space: $4,500/month
 Management: $75,000 +
             owners’ labor

StartUp Financing
  Required
 SBA loan: $42,500
    Create a new bamboo base
                                       Automated wire hanger
    Specific machine press set to           machine
     shape hangers

    Secure hangers firmly to bamboo
     base

    Print/write story card

    Recycled cardboard box to ship
     the lamps to buyers

    Solar panel, light with switch
     meet customer specifications
    Technically feasible for
     commercial scale production
Materials                           Natural resources
LEDs, lens, batteries, solar
   panels,
switch, lamp base materials –
   wood or cork or biodegradable
   materials,
recycled metal hangers,
story-card, soy-based ink,
   cardboard box

Cost per lamp = $24
$15 for solar panel, batteries,
  LEDs,
                                    Recycled resources
$2 for 40 reused hangers (cost is
  $5/100 hangers),
$5 for wood for lamp base,
$1 for story-card + writing
$1 for cardboard box
Thank you!

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Team Monaco Solar Powered Lamp

  • 1. SUS6069 Sustainable Products & Services December 17, 2010 Final Presentation Team Monaco: Surabi Menon, Elizabeth Hoster, Gretchen Cummings, SeMe Sung
  • 2.   Market Research   Design Process   Business Model   Product Development Plan
  • 3.
  • 4.
  • 5. Delighters Linear satisfiers Aesthetically appealing Solar panel should not be visible Variable light strength Portability Eco-friendly Maintenance ease Manufacturing origin Cost savings for solar versus standard Bulb replacement Quality of lamp Solar issues Stability Indifferent Must haves Battery replacement Should turn on Transformer on plug Should work without any problems Number of LEDs On/off switch should be easy to find Power consumption Light color should be pleasing Recycling options Quality of light should be good Must work on non sunny days
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Bottom Up view of Top Piece:
  • 12.
  • 13. ReHelio, LLC SeMe Sung CEO $2.5 Billion = US Market Chief Designer 3.5% = Industry Growth Rate Surabi Menon CFO Solar Specialist 400+ = US Firms Elizabeth Hoster 5,000 = Projected SolShine Sales CMO (year 1) Lighting Expert $750,000 = Project ReHelio Revenue (year 1) Gretchen Cummings COO Hanger Control 0.03% = ReHelio’s Market Share
  • 14. Income Statement Forward 12 Months ReHelio Costs Equipment: $9,000 Space: $4,500/month Management: $75,000 + owners’ labor StartUp Financing Required SBA loan: $42,500
  • 15.
  • 16.
  • 17.   Create a new bamboo base Automated wire hanger   Specific machine press set to machine shape hangers   Secure hangers firmly to bamboo base   Print/write story card   Recycled cardboard box to ship the lamps to buyers   Solar panel, light with switch meet customer specifications   Technically feasible for commercial scale production
  • 18. Materials Natural resources LEDs, lens, batteries, solar panels, switch, lamp base materials – wood or cork or biodegradable materials, recycled metal hangers, story-card, soy-based ink, cardboard box Cost per lamp = $24 $15 for solar panel, batteries, LEDs, Recycled resources $2 for 40 reused hangers (cost is $5/100 hangers), $5 for wood for lamp base, $1 for story-card + writing $1 for cardboard box
  • 19.