This document describes a virtual assistant software called iSsistant that is designed for Apple products. iSsistant can perform tasks like information gathering, calendar modifications, and reminders. It has the capability to expand its functions through updates. The software allows users to name their assistant, access tasks lists and files, and control other Apple programs from one place using voice or text commands. Over time, iSsistant learns about individual users to better anticipate their needs. The software has potential appeal to a wide range of demographics and industries and initial sales estimates project strong demand.

1. Your Virtual AssistantYour Virtual Assistant
iSsistantiSsistant
Your personal concierge on the go …

2. Service Idea and AppleService Idea and Apple
Mission StatementMission Statement
 Virtual Assistant Software, iSsistant
 Performs some of the tasks that a user would normally be
expected to do, such as information gathering, calendar
modifications, and reminders
 Has tremendous capability to be expanded to accomplish further
tasks with occasional updates
 Appeals to Apple’s commitment to innovation by providing users
with a virtual companion to accomplish tasks

3. FeaturesFeatures
 Ability to name your Assistant
 Daily task list
 Works with other Apple software (iCal, Mail, iTunes, Safari)
 Tell your assistant to do tasks for you: search for phone numbers
of businesses, set reminders, search for a certain topic, access files
on your computer – you can do it all from just one place.
 Software “learns” what you’re looking for. Advanced AI can
understand language and help automate part of your tasks.

4. BenefitsBenefits
 Automated search features save time by looking online for
information.
 Can manage several programs from one single program
 iSsitant will update iCal with every request
 Program can essentially “speak” to you
 Over time it learns about you and can anticipate what you need.

5. Anticipated MarketAnticipated Market
 Appeals to many demographics and industries: parents, students,
the elderly, faculty/business, healthcare, safety sectors
 Appeals to organized individuals with a large amount of tasks to
handle, which is becoming increasingly common
 Initial selling price of $5.99/month subscription, due to intensive
nature of the updates involved
 Based off of recent Apple launches, a modest estimate is 300,000
first-week sales, with a first-year sales of approximately 2,000,000
 Initial growth of 5% to 6% per year for first two years, then steady
sales through years 3 through 5

6. Optional, Additional DataOptional, Additional Data
 Possible ability to involve graphics to represent assistant
 Product “learns” through a feedback system – “this is helpful/this
is not helpful” or “this is what I’m looking for/this is not what
I’m looking for”
 Multiple ways of communicating with iSsistant: text input, voice
recognition, and picture symbols (by interfacing with Boardmaker
software)

7. Your Virtual AssistantYour Virtual Assistant
iSsistantiSsistant
 Accessible through either computer software or mobile
appkication
 Accessible by a large demographic
 Capable of anticipating needs
Everything you need to keep you on track during your day.