4. • Briefed Information and Background Information
• Event Idea
• Exhibition
• Activities
• Touring
• Target Participant
• Advertising and PR
• Internet and Social Media
• Expense VS Income
• Resources Utilization
• Q&A
What will be told today?
6. TRENDY EVENT
VIDEO TEXT
RISK APPLICATION
SPEED INTERNET
DATA
INFORMATION
CONSUME
BUSINESS
CAPITAL
RESOURCE
VIDEO
MEDIA
ECONOMIC
DIVERSE
YESNO
TRAINING
TOWER
COMMERCIAL
LEAD
FOLLOW
DESIGN
IMPROVE FAC
T
FICTION
EXPAND
UNITED
ENGAGE
WEB
NETWORK
SOCIAL
MIRROR
BLOG
TEXT
RISK
APPLICATION
SPEED
INTERNET
DATA
SECRET
CONSUME
BUSINESS
CAPITALRESOURCE
MEDIA
ECONOMICDIVERSE
YES
NOTRAINING
TOWER
COMMERCIAL
LEAD
FOLLOW
DESIGN
IMPROVE
FAC
T
FICTION
EXPAND
UNITED
ENGAGE
WEB
NETWORK
MIRROR
BLOG
FICTION
TEXT
INTERNET
DATA
NO
TELEVISION
TIME
WORLD
CLOCK
DIGITAL
ADVERT
SMART
PHONE
EDUCATION
TALENT
PHONE
MEDIA
CLOCK
YESNO
TOWER
FACT
NETWORK
BLOG
FICTION
EXPANDTEXT INTERNET
DIGITAL
INFORMATION
SECRET
STUDYKNOWLEDGE
PHONE
DATA
YES
DATA
COMMERCIAL
42. Touring Target
• Breaking the Guinness world record!
• Guinness world record @ 1,531
• Goal @ 2,000 participant per route
• Zero - Accident while touring
• Reduce national accident rate from motorcycle
• Change perception for the rider (Bad boy – Good boy)
46. Target Audience
Adult 25+ yrs. living in Bangkok & Urban Area,
Upper – Middle income group
Number of target population : 11,412,000 ppl
1
13
26
35
36
45
99
0 20 40 60 80 100
CINEMA
MAGAZINE
RADIO
INTERNET
NEWSPAPER
OUT OF HOME
TV
MediaConsumption
%
47. Roles of communication channels
OOH Media to
reach
Bangkokian and
create brand
visibility in key
locations
Radio to keep
reminding brand
with high frequency,
to create
noise/awareness of
brand
TV to create mass
awareness within the
short period of time,
also bring about the
good image of brand
WOM to create mass
awareness message
that alike a message
from consumer
