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Swot Analysis


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Swot Analysis

  1. 1. SWOT Analysis
  2. 2. Introduction <ul><li>SWOT Analysis is a strategic planning tool used to evaluate the: </li></ul><ul><ul><li>Strengths, </li></ul></ul><ul><ul><li>Weaknesses, </li></ul></ul><ul><ul><li>Opportunities, </li></ul></ul><ul><ul><li>Threats </li></ul></ul>
  3. 3. Strengths <ul><li>Strengths: attributes and skills of an organization. </li></ul>
  4. 4. Weaknesses <ul><li>Weaknesses: attributes of an organization that are harmful. </li></ul>
  5. 5. Opportunities <ul><li>Opportunities: external conditions that are helpful to achieving the objective. </li></ul>
  6. 6. Threats <ul><li>Threats: external conditions that are harmful to achieving the objective. </li></ul>
  7. 7. Lico Reis Consultoria & Línguas Prof. Roberto Lico Reis [email_address] E-books