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Teaching Multimodal Assignments through an
Editorial Pedagogy
Dr. Cheryl E. Ball
West Virginia University
http://ceball.com
@s2ceball
theories & concepts
behind Writer/Designer
• multiliteracies pedagogy
• rhetorical genre studies
• accessibility & usability theory
• editorial pedagogy
New London
Group’s Modes of
Meaning
• linguistic (delivery,
vocab, logos, …)
• aural (music, sound
effects, …)
• visual (colors,
perspective, …)
• gestural (body,
kinesics,
feeling/affect, …)
• spatial (layout,
architecture, …)
any combination = multimodal
New London Group’s
Pedagogy of
Multiliteracies
• Situated practice
• Overt instruction
• Critical framing
• Transformed practice
image from http://www.psephizo.com/
Available Designs
Design(ing)
Redesign(ing)
Rhetorical genre
studies
• real-world genres
• actual audiences
• evaluative criteria based
on above
Bawarshi & Reiff, Genre: An introduction, 2010.
http://wac.colostate.edu/books/bawarshi_reiff/
free book
|
/
Editorial Pedagogy
• para-professionalization
• mentoring
• recursive learning
• real audiences
Ball, Cheryl E. (2012) “Editorial
Pedagogy.” Hybrid Pedagogy
Kairos: Rhetoric,
Technology, &
Pedagogy
the journal
webtext examples
peer review process
formative feedback
for webtext designs
• rhetoricity
• accessibility
• usability
• sustainability
—> “design editing”
macro design-editing
macro
assessment criteria
• creativity
• conceptual core
• research/credibility
• form : content
• audience
• timeliness
micro design-editing
micro
assessment criteria
• key terms??
• disciplinary knowledge?
• disciplinary expectations?
• cultural expectations?
• genre conventions?
• technical affordances?
• breaking of genres?
Webtext Assignment Sequence
1.teaching philosophy & values [1 week]
2.readings in field & values analysis [2-3 weeks]
3.venue/publication analysis [1 week]
4.audience & genre analysis [2 weeks]
5.media, modes, & tech analysis [2 weeks]
6.project pitch & proposal [2-3 weeks]
7.collaborative webtext [4-5 weeks]
8.peer-review & reflection [1-2 weeks]
9.submission emails [1 week]
undergraduate student publications
What genres would work in your classes?
–Cheryl Ball | s2ceball@gmail.com | @s2ceball | http://ceball.com
Thank you.

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Teaching multimodal assignments through an editorial pedagogy

Editor's Notes

  1. theories that inform practice
  2. key theorists language for talking about mm
  3. enacting that theory
  4. language-intensive focus: RGS genres aren’t static (“social action”)
  5. pulling everything together under a Big pedagogical Tent
  6. Kairos is how I learned to enact an editorial pedagogy in my classrooms. What is Kairos [explain: audience, online, peer reviewed scholarship, my editorialship]
  7. What are webtexts? [RQs, unique designs] (Ima come back to how this relates to my class… let me introduce the editorial part of my pedagogy)
  8. Authors for Kairos don’t ever get accepted in first submission. developmental formative recursive evaluative asking students to compose webtexts in my writing-intensive classes (not always…
  9. macro example peer review: rhetoricity
  10. dynamic criteria mapping
  11. Matsuda —>(listen once. Write down key words once.)
  12. undergraduate student research publications (special issue)