The document describes The Toro Company's process to automate customer product information or demonstration requests. It discusses how Toro produces commercial lawn and grounds equipment used at premier venues worldwide. The automated process sends customer form submissions directly to Toro's network of 30 distributors in North America by writing the form data to a contact record, assigning a distributor based on zip code, and sending notification emails to the appropriate parties through an R1 Cloud Connector. This has resulted in large productivity gains for Toro's marketing group by handling requests across many of their 80+ products.