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TCSW event host webinar 08 14-19
The document outlines the kickoff event for TCSW19, led by Casey Shultz, detailing key dates, registration processes, and resources for event hosts. It emphasizes the importance of planning, target audience identification, and innovative marketing strategies to ensure successful event attendance. Additionally, it encourages collaboration among hosts and provides insights into effective communication and promotional efforts.
TCSW event host webinar 08 14-19
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- 2. Who’s running thisthing? Casey Shultz Director of TCSW
- 3. Agenda • Welcome toTCSW! • Key dates and deadlines • Changes to the week • Registration & Sched • Tips and tricks to promoting your event • Resources available to you. • Q&A
- 4. Congrats, you’re partof TCSW! • October 9 – 16 • Spans a weekend
- 5. Upcoming Dates August 22– Eventbrite Registration goes live September 4 – Sched goes live - Flood gates are open & marketing efforts kick off September 10 – Event Host Logistics Webinar September 19 – Event Host Happy Hour - Come grab signage and swag
- 6. Changes to #TCSW19 Geographicallyfocused on downtown MPLS and STPL - Emphasis on public transit & walkability Community Hubs with coffee and mothers’ rooms! Most Tracks are one day events Access to SME Directory – focus on diversity in panels and presenters
- 7. Ticketing – Simple,2 Step Process Step 1 – Register for a TCSW ticket on Eventbrite Step 2 – Create a Sched account, and start registering for events! Quick Walkthrough: 2 Weeks out – Mobile App for Attendees Step 1: Snag your TCSW ticket via Eventbrite Step 2: Create an account on Sched Step 3: Compile your perfect schedule from 150+ events
- 8. Making Updates toYour Events You will have access to Sched to update your events. Hosts can update: • Speakers • Bios • Title • Summary • Parking & Travel Directions • Photos Email Casey@beta.mn before changing: • Time • Date • Location
- 9. TCSW Slack TCSW Slack •TCSW Team/ Events Hosts/ Speakers/ Stakeholders Use it to: • Collaborate on your events • Talk through marketing strategies/ logistical strategies with other hosts • Send sweet/ Tasteful GIFS Do not use it to be annoying or inappropriate or trying to sell crap Seriously, don’t be that person or you will be removed.
- 10. TCSW – Event Marketing How toget butts into the seats
- 11. Who’s doing what? TheTCSW Team: • We will drive people to the week • Provide the tools you need to host an amazing event You: • Get people to show up to your event • Help guide people through registration, make it easy
- 12. 10 tips forgetting people to attend 1. Build a plan 2. Know your target 3. Be different 4. Start with your personal network 5. Leverage the networks of other people 6. Place your message into other conversations (TCSW can help) 7. It takes at least 3 messages 8. Reduce the barriers to register 9. Use the resources (brand assets) 10. Talk to the press, it’s worth a shot
- 13. #1 – Noplan, no people • Successful events do not just happen • The TCSW does not have the capacity to market your event • Build your 30 day plan • What’s your goal? • What is it going to take to reach your goal? • How will you measure yourself against your goal?
- 14. #2 – Knowyour target • Who do you want to be there? • Ex: The BETA Showcase invites local “tech enthusiasts” to explore the next batch of MN-based emerging startups • Develop messaging specific to your audience based on their needs. INVESTORS.- Needs: Deal flow “In a single evening you can learn about and speak with a dozen of Minnesota’s top emerging companies.” SERVICE PROVIDER – Needs: Customers “Chat with founders of growing businesses, who will need help with their marketing, legal, accounting, and other basic business functions.” CUSTOMERS – Needs: New things to buy “Be the first to discover new products and services from local, emerging companies.” TECH ENTHUSIASTS SERVICE PROVIDERS INVESTORS CUSTOMERS
- 15. #3 – Bedifferent • Use different language • Try an alternative format • Invite somebody from a different community
- 16. #4 – Startwith your personal network • Email • Social – LinkedIn, Twitter, Facebook • Chat it up around the office
- 17. #5 – Leveragethe networks of other people • Ask people to promote your event • Guests • Speakers • And/ or provide incentives to do so • PAY WITH A TWEET • Incorporate other events around your event Your Network Total network of your attendees
- 18. #6 – Placeyour message into other conversations • #TCSW19 • #mntech • #bitcon19 • #foundersfirst • #startups • #innovation • #entrepreneurship • #womenentrepreneurs • #blacksintech • #teamnorth • #startupcapitalofthenorth • @tcstartupweek • @betadotmn • @forgenorthmn • @documntary • @minnesotacup • @minnestar • @bunkerlabsmpls • @techdotmn • @startribune • @minneinnovation • @mprnews
- 19. #7 – Ittakes at least 3 messages Event registration for the Spring 2018 BETA Showcase
- 20. #8 – Minimizethe barriers to attend • Is it hard to get to? • Describe public transportation options • Is parking a mess? • Send a map for inexpensive options in the area • Bundling: • What other events can people attend before or after your event?
- 21. #9 – Usethe resources • This deck • Slack • DEI resources • Photos • Videos • TCSW logos • Templates
- 22. #10 – Talkto the press, it’s worth a shot • They want to know your story • But are not interested in event details • Things they get excited about • Sexy tech – Drone racing at Bauhaus • Underrepresented groups: • Muster’s veteran accelerator • The Blacks in Tech Conference • Things that impact the city • Economic development • Jobs Radio: PR Partners: Print/ Digital TV:
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