TBEX 2017 Europe, How to be Prepared when Pitching to an Airline, Kerwin McKenzie
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This document outlines how to prepare an effective pitch to an airline. It discusses researching airline alliances, routes, and promotions. It recommends attending industry conferences to meet airline contacts and find partnership opportunities. The document provides a sample proposal structure that introduces the offer, deliverables, expectations, and compensation request. It emphasizes doing thorough research and avoiding common mistakes like poor spelling to ensure the best results.
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TBEX 2017 Europe, How to be Prepared when Pitching to an Airline, Kerwin McKenzie
- 5. 5. Where/How to find airline contacts 6. Opportunities For Partnerships 7. Sample proposal structure What Will We Talk About Today
- 16. Why Be Prepared? • Shows Professionalism • Shows That You’ve Thought About It • More Knowledgeable • Improves Chance Of A Reply
- 17. 1. Airline Alliance Overview oneworld (14) Kerwin | IG/T/P @loyaltytravels | mskonfa@hotmail.comPassrider.com | UnfamiliarDestinations.com |
- 18. 1. Airline Alliance Overview 1. airberlin 2. American Airlines 3. British Airways 4. Cathay Pacific Airways Kerwin | IG/T/P @loyaltytravels | mskonfa@hotmail.comPassrider.com | UnfamiliarDestinations.com |
- 19. 1. Airline Alliance Overview 5. Finnair 6. Iberia 7. Japan Airlines 8. LATAM Airlines 9. Malaysia Airlines Kerwin | IG/T/P @loyaltytravels | mskonfa@hotmail.comPassrider.com | UnfamiliarDestinations.com |
- 20. 1. Airline Alliance Overview 10. Qantas 11. Qatar Airways 12. Royal Jordanian 13. S7 Airlines 14. SriLankan Airlines Kerwin | IG/T/P @loyaltytravels | mskonfa@hotmail.comPassrider.com | UnfamiliarDestinations.com |
- 22. 1. Airline Alliance Overview 1. Aeroflot 2. Aerolineas Argentinas 3. Aeromexico 4. Air Europa 5. Air France Kerwin | IG/T/P @loyaltytravels | mskonfa@hotmail.comPassrider.com | UnfamiliarDestinations.com |
- 23. 1. Airline Alliance Overview 6. Alitalia 7. China Airlines 8. China Eastern 9. China Southern Airlines 10. Czech Airlines Kerwin | IG/T/P @loyaltytravels | mskonfa@hotmail.comPassrider.com | UnfamiliarDestinations.com |
- 24. 1. Airline Alliance Overview 11. Delta Air Lines 12. Garuda Indonesia 13. Kenya Airways 14. KLM 15. Korean Air Kerwin | IG/T/P @loyaltytravels | mskonfa@hotmail.comPassrider.com | UnfamiliarDestinations.com |
- 25. 1. Airline Alliance Overview 16. Middle East Airlines 17. Saudia 18. Tarom 19. Vietnam Airlines 20. Xiamen Air Kerwin | IG/T/P @loyaltytravels | mskonfa@hotmail.comPassrider.com | UnfamiliarDestinations.com |
- 27. 1. Airline Alliance Overview 1. ADRIA Airways 2. Aegean Airlines 3. Air Canada 4. Air India 5. Air New Zealand
- 28. 1. Airline Alliance Overview 6. ANA 7. Asiana 8. Austrian 9. Avianca 10. Avianca Brazil 11. brussels airlines
- 29. 1. Airline Alliance Overview 12. Copa Airlines 13. Croatia Airlines 14. Egyptair 15. Ethiopian Airlines 16. EVA Air Kerwin | IG/T/P @loyaltytravels | mskonfa@hotmail.comPassrider.com | UnfamiliarDestinations.com |
- 30. 1. Airline Alliance Overview 17. Juneyao Airlines 18. LOT Polish Airlines 19. Lufthansa 20. SAS 21. Shenzhen Airlines 22. Singapore Airlines Kerwin | IG/T/P @loyaltytravels | mskonfa@hotmail.comPassrider.com | UnfamiliarDestinations.com |
- 31. 1. Airline Alliance Overview 23. South African Airways 24. SWISS 25. TAP Portugal 26. THAI Airways 27. Turkish Airlines 28. United Airlines
- 32. 2. Commercial Airliner Manufacturers •Airbus – http://www.airbus.com/aircraft.html • A350-900/1000 - www.a350xwb.com • A320/321/330 NEOs
- 37. 2. Commercial Airliner Manufacturers • Norwegian (July First Flight) • American Airlines (28 Sept delivery) • Southwest (1 Oct. First Flight)
- 42. 2. Private Jet Manufacturers • Airbus (France [Europe]) • Boeing Business Jets (U.S.) • Bombardier (Canada) • Cessna (U.S.)
- 43. 2. Private Jet Manufacturers • Dassault Falcon • Embraer (Brazil) • Gulfstream (U.S.)
- 44. 2. Private Jet Manufacturers • Hawker Beechcraft (U.S.) • Piaggio (Italian) • Pilatus (Swiss)
- 46. 3. How to find out what the airlines are promoting B. Their Web Site • Home Page • Promotions Page • News Releases C. Airline Manufacturer’s Page
- 47. 3. How to find out what the airlines are promoting • Social Media • Airline Facebook Page • Twitter • Instagram • Instagram Stories • Snapchat
- 55. 3. How to find out what the airlines are promoting • FlyerTalk - www.flyertalk.com • InsideFlyer – www.insideflyer.com • Million Mile Secrets – www.millionmilesecrets.com Kerwin | IG/T/P @loyaltytravels | mskonfa@hotmail.comPassrider.com | UnfamiliarDestinations.com |
- 56. 3. How to find out what the airlines are promoting • One Mile At A Time – www.onemileatatime.com • The Points Guy - www.thepointsguy.com • Passenger Experience - www.paxex.com Kerwin | IG/T/P @loyaltytravels | mskonfa@hotmail.comPassrider.com | UnfamiliarDestinations.com |
- 60. 5. Where/How To Find Airline People • In Person • Conference Sessions • Press Conferences • Press Room Kerwin | IG/T/P @loyaltytravels | mskonfa@hotmail.comPassrider.com | UnfamiliarDestinations.com |
- 61. 5. Where/How To Find Airline People • ITB – (Asia, China, Berlin) - http://bit.ly/itb2017a • WTM – Africa/London/Latin America/Middle East Kerwin | IG/T/P @loyaltytravels | mskonfa@hotmail.comPassrider.com | UnfamiliarDestinations.com |
- 62. 5. Where/How To Find Airline People • Adventure Travel Show • Aviation Festival • NY Times Travel Show Kerwin | IG/T/P @loyaltytravels | mskonfa@hotmail.comPassrider.com | UnfamiliarDestinations.com |
- 63. 5. Where/How To Find Airline People • IATA Conferences - http://www.iata.org/events/Pages/index.aspx • Aircraft Conferences - http://www.aircraft- commerce.com/conferences/ • APEX Events - http://apex.aero/events/ Kerwin | IG/T/P @loyaltytravels | mskonfa@hotmail.comPassrider.com | UnfamiliarDestinations.com |
- 65. 5. Where/How To Find Airline People • Airshows • Farnborough – Farnborough, London • Paris – Le Bourget, France • Instagram Stories • Local Tourist Boards
- 69. 6. Some Opportunities For Partnerships • Aircraft Delivery Flights • Aircraft Type Retirement Flights (747s) • Airline Anniversary
- 70. 6. Some Opportunities For Partnerships • Seat (Fare) Sales • Cabin Upgrades • Weak Markets • Community Efforts • Rebranding
- 72. 7. Sample Proposal Structure • Introduce yourself • The Offer • Deliverable • Expectations • Compensation
- 73. 7. Sample Proposal Structure Deliverables • Drive Traffic To: • Frequent Flyer Sign Up Page/Seat Sale Page • Photos (Destination/Inflight…) • Trip Reports • Service Reviews
- 74. 7. Sample Proposal Structure Deliverables • Social Media Posts • Social Media Takeovers • Blog Content • Training
- 75. 7. Sample Proposal Structure - Compensation • Cash • Airline Miles • Airline Travel Certificates
- 76. 7. Sample Proposal Structure - Compensation • Upgrade Certificates • Airline Lounge Access • Airline Swag (models, onboard amenities, pajamas)
- 77. 7. Sample Proposal Structure - Compensation • Payments from Airline partners • Content for your blog • Accomplishing Personal Goals
- 78. 7. Sample Proposal Structure - Compensation • Cost of your trip • Affiliate payments from bookings
- 79. Watch Out! [How To Ensure Best Results] • Common mistakes • Asking for a free flight without offering something in return • Blog genre not matching airline
- 80. Watch Out! [How To Ensure Best Results] • Common mistakes • Not doing research • Not Spell Checking
- 82. Action Steps • Join LinkedIn and Update Account • Setup Google Alerts • Follow Airline On Social Media • Join Frequent Flyer Program • Attend Conferences