Tbex 2012 Costa Brava Digital Magazine Publishing

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WildJunket Magazine is a subscription-based digital magazine designed for the iPad that focuses on adventure travel and offbeat destinations. More than half of magazine readers now access content digitally. Producing a digital magazine requires editorial, research, photography, software, graphic design, and marketing skills. Key considerations include niche, format, targeted audience, frequency, and publishing platform. Teams can be built through writers' networks and social media. Ongoing marketing is needed after launch through giveaways, reviews, and social media promotion.

Digital Magazine Publishing
Nellie Huang

About WildJunket
• WildJunket Magazine: a
subscription-based digital
magazine designed for iPad
readers
• Adventure travel magazine with a
focus on offbeat destinations and
unusual experiences
www.wildjunketmagazine.com

Why A Digital Magazine?
• To diversify our monetization channels
• Our expertise came in handy
• Right time, right audience
“(New York, NY, December 1, 2011) Affinity’s American
Magazine Study reports that more than 100 million
magazine readers – or 54% of the total magazine
reading population – are now accessing magazine
content and advertising in digital form.”

Skills Needed for Magazine Production
• Editorial/ writing
experience
• Research abilities
• An eye for
photography
• Software knowledge
• Graphic design
• Marketing skills

Factors to Consider
• Niche
• Format/Style
• Targeted audience and
advertisers
• Frequency of publication
• Publishing platform

Design Software Options
• Baker Framework
• TreeSaver
• ePublish
• 3D Issue
• InDesign*

Publishing Platforms
• Zinio
• Magzter
• Barnes & Noble
• Kindle
• JooMag
• Issuu
• Magcloud (Print)

Build Your Team
• Approach network of writers/bloggers
• Make connections via TravMedia, Media Bistro,
ITWA, Writers.com, and social media
• Editorial assistant
• Sales executive

What Next?
• Publish!
• Market your product –
giveaways, reviews, press
releases, social media
• Pitch to advertising contacts
• Manage your subscribers

Resources
• Unbound Media – Agility blog
http://blog.agilitycms.com/
• PBS Media Shift
http://www.pbs.org/mediashift/
• Adobe blog
http://blogs.adobe.com/

Conclusion: New Era, New Products
• Dare to be different and stop following the herd
• Check for trends and find out what readers want
• Examine your skills and put them to use

Contact Information
Where to find us:
www.wildjunketmagazine.com
facebook.com/wildjunket
twitter.com/wildjunket

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Tbex 2012 Costa Brava Digital Magazine Publishing

1. Digital Magazine Publishing Nellie Huang

2. About WildJunket • WildJunket Magazine: a subscription-based digital magazine designed for iPad readers • Adventure travel magazine with a focus on offbeat destinations and unusual experiences www.wildjunketmagazine.com

3. Why A Digital Magazine? • To diversify our monetization channels • Our expertise came in handy • Right time, right audience “(New York, NY, December 1, 2011) Affinity’s American Magazine Study reports that more than 100 million magazine readers – or 54% of the total magazine reading population – are now accessing magazine content and advertising in digital form.”

4. Skills Needed for Magazine Production • Editorial/ writing experience • Research abilities • An eye for photography • Software knowledge • Graphic design • Marketing skills

5. Factors to Consider • Niche • Format/Style • Targeted audience and advertisers • Frequency of publication • Publishing platform

6. Design Software Options • Baker Framework • TreeSaver • ePublish • 3D Issue • InDesign*

7. Publishing Platforms • Zinio • Magzter • Barnes & Noble • Kindle • JooMag • Issuu • Magcloud (Print)

8. Build Your Team • Approach network of writers/bloggers • Make connections via TravMedia, Media Bistro, ITWA, Writers.com, and social media • Editorial assistant • Sales executive

9. What Next? • Publish! • Market your product – giveaways, reviews, press releases, social media • Pitch to advertising contacts • Manage your subscribers

10. Resources • Unbound Media – Agility blog http://blog.agilitycms.com/ • PBS Media Shift http://www.pbs.org/mediashift/ • Adobe blog http://blogs.adobe.com/

11. Conclusion: New Era, New Products • Dare to be different and stop following the herd • Check for trends and find out what readers want • Examine your skills and put them to use

12. Contact Information Where to find us: www.wildjunketmagazine.com facebook.com/wildjunket twitter.com/wildjunket

Tbex 2012 Costa Brava Digital Magazine Publishing

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