Kay's Kamp provides a unique camping experience for children ages 5-17 who are battling or have battled cancer. The mission is to offer fun and normalcy for these children free of charge. Staff, advisory board members, campers, leaders in training, junior counselors, and a medical team make Kay's Kamp possible. The camp is funded through fundraising events, donations, and sales from their Kamp store. A review of their website found opportunities to improve organization, design, consistency, and professionalism.

1. (All Photos courtesy of Kay’s Kamp Website)

2. THE MISSION:
The mission of Kay’s Kamp is to provide
children ages 5-17 currently battling cancer
and those now in remission the opportunity to
participate in a unique camping experience
promoting fun and normalcy – “Free of
Charge!”

3. WHE
WHA
RE?
T?

4. WHO
?
STAFF
ADVISORY
BOARD
KAMPERS

5. WHO
?
STAFF
ADVISORY
BOARD
LEADERS IN
TRAINING
KAMPERS
JUNIOR
COUNSELORS

6. WHO
?
STAFF
ADVISORY
BOARD
LEADERS IN
TRAINING
KAMPERS
JUNIOR
COUNSELORS
MEDICAL
TEAM

7. GRO
WTH

8. HOW
?
FREE OF CHARGE!
Fundraising Events
Donations
“Friends of Kamp”
Kamp Store

9. WEBS
ITE
KaysKamp.org

10. +
Passion

11. +
Use of Photographs

12. +
Kamp Store

13. _
+
Face-to-Name

14. _
No Adaptive Webpage

15. _
Navigation

16. _
Aesthetics

17. _
Typos and Professionalism
•
•
Passive Voice
Correct grammar

18. Recommendation #1
Reorganize Website
Condense
Edit
Consistent
Updates

19. Recommendation #2
Design
Colors
Hierarchy
Size