Empathize & Define Assignment- Stanford 2013 *source of photos- All credit to- http://www.crystalgraphics.com

1. Empathize & Define Assignment- Stanford
2013

2. STAKEHOLDER: TATYANA
Empathize & Define Assignment- Stanford
2013
Tatyana is a 25 year old student from
Russia. She has come to Canada to
study English. She has just completed
her studies, and is now looking for a job
in Canada in-line with her past
experience as an Administrative Assistant
in a Bank.

3. SAY: TATYANA
Empathize & Define Assignment- Stanford
2013
“I am confused”.
“I need help”.
“I don’t know where to start”.
“I don’t know if my qualifications are recognised”.
“I don’t know if my English is good enough”.
“I need an internship”.
“I worry about my future”.
“Who will give me a job”?
“I need to work on my English more”.
“Where will I be one year from now”?

4. DO: TATYANA
Empathize & Define Assignment- Stanford
2013
Tatyana is worried about her future. She
is unsure of herself. Her low self-esteem
stems from her lack of fluent English
speaking skills. She is trying to better her
English skills by working with study
groups, as well as attending interview and
presentation skills’ workshops to better
her chance of getting a good job in
Canada.

5. THINK: TATYANA
Empathize & Define Assignment- Stanford
2013
“I think Tatyana’s concerns are valid”.
“I think Tatyana’s wanting to work on her key skills is
very encouraging”.
“I think Tatyana is really working hard towards her
future”.
“I think Tatyana is on the right track, and only needs a
little bit of help along the way”.
“I think Tatyana needs to network and build contacts
as she is in a new country”.
“I think Tatyana should work on neutralising her
Russian accent when speaking English”.

6. FEEL: TATYANA
Empathize & Define Assignment- Stanford
2013
“I feel Tatyana is a bit too much worried about her
situation”.
“I feel Tatyana needs to relax and take a deep breath”.
“I feel Tatyana is overwhelmed by being in a new
country and knowing no one”.
“I feel Tatyana has to go out and make more friends”.
“I feel Tatyana needs to work with a student counsellor
to work through her job prospects”.
“I feel Tatyana has to meet with more students who
are going through the same school-to-work transition
like her, and share ideas with them”.

7. PROBLEM STATEMENT:
TATYANA
Empathize & Define Assignment- Stanford
2013
“Tatyana needs a way to
improve her English, find a
good job and make new
friends in Canada because
she appears too much worried
about her next steps”.

8. INSIGHT: TATYANA
Empathize & Define Assignment- Stanford
2013
Tatyana needs to practice her English
more, she needs to neutralise her
accent and she needs to improve her
sentence construction as well. This
would help her be more confident and
improve her self-esteem. In addition, if
Tatyana improves her friend network, it
would help her a great deal, in getting
to now more people, and becoming a
more confident person.

9. THANK YOU!!
Empathize & Define Assignment- Stanford
2013

10. THANK YOU!!
Empathize & Define Assignment- Stanford
2013