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Tatley

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Prithvi Raj Soni

Tetley

Marketing
1 of 6
Designed By: Prithvi Raj Soni
Tatley • 1837 • Joseph and Edward • 1856 London • 1888 USA • 2000 Tata Global Beverages (India) • 2003 Pakistan
Flavored Tea • Masala • Earl Grey • Lemon • Ginger • Elaichi • Tulsi & Lemon
Target Market: • Behavioral and Consumption • Psychographics • Geographic
Distribution Channel • Manufacturers • Wholesalers • Retailers • Consumers
Promotional Tools: • Advertisement • Personnel selling • Sales Promotions • ATL • BTL • “Na Pasand Aae, To Paise Wapas”.

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Tatley

Editor's Notes

  1. It was found in 1837 by two brothers Joseph and Edward. In 1856 it moved to london. In 1888 it moved to USA. Tata Global Beverages group of India acquired it in 2000. It came itno pakistan in 2003.