Årets Universum-undersøgelse blandt IT Professionals - Jesper Dansholm, Universum
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Hvem er årets mest attraktive IT-arbejdsgivere? Hvad er vigtigst for erfarne IT-ansatte, når de vurderer, om en arbejdsgiver er attraktiv? Hvordan har det ændret sig over de seneste år og hvordan kommer det til at se ud om 3 år? Direktør for Universum i Danmark, Jesper Dansholm, besvarer disse og andre Employer Branding-spørgsmål.
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Årets Universum-undersøgelse blandt IT Professionals - Jesper Dansholm, Universum
- 1. Denmark IT Jesper Dansholm
- 2. We help attract and retain the right employees 2 universumglobal.com
- 3. We help attract and retain the right employees 3 universumglobal.com
- 4. 4
- 5. Why would anyone want to work for you? 5 EMPLOYER REPUTATION & IMAGE PEOPLE & CULTURE EXTRINSIC INTRINSIC JOB CHARACTERISTICS The attributes of the employer as an organisation • Attractive/exciting products and services • Corporate Social Responsibility • Environmental sustainability • Ethical standards • Fast-growing/entrepreneurial • Financial strength • Innovation • Inspiring management • Market success • Prestige The social environment and attributes of the workplace • A creative and dynamic work environment • A friendly work environment • Acceptance towards minorities • Enabling me to integrate personal interests in my schedule • Interaction with international clients and colleagues • Leaders who will support my development • Recognising performance (meritocracy) • Recruiting only the best talent • Respect for its people • Support for gender equality The contents and demands of the job, including the learning opportunities provided by the job • Challenging work • Client interaction • Control over my number of working hours • Flexible working conditions • High level of responsibility • Opportunities for international travel/relocation • Professional training and development • Secure employment • Team-oriented work • Variety of assignments REMUNERATION & ADVANCEMENT OPPORTUNITIES The monetary compensation and other benefits, now and in the future • Clear path for advancement • Competitive base salary • Competitive benefits • Good reference for future career • High future earnings • Leadership opportunities • Overtime pay/compensation • Performance-related bonus • Rapid promotion • Sponsorship of future education HARD SOFT
- 6. Why would anyone want to work for you? 6 EMPLOYER REPUTATION & IMAGE PEOPLE & CULTURE EXTRINSIC INTRINSIC JOB CHARACTERISTICS The attributes of the employer as an organisation • Attractive/exciting products and services • Corporate Social Responsibility • Environmental sustainability • Ethical standards • Fast-growing/entrepreneurial • Financial strength • Innovation • Inspiring management • Market success • Prestige The social environment and attributes of the workplace • A creative and dynamic work environment • A friendly work environment • Acceptance towards minorities • Enabling me to integrate personal interests in my schedule • Interaction with international clients and colleagues • Leaders who will support my development • Recognising performance (meritocracy) • Recruiting only the best talent • Respect for its people • Support for gender equality The contents and demands of the job, including the learning opportunities provided by the job • Challenging work • Client interaction • Control over my number of working hours • Flexible working conditions • High level of responsibility • Opportunities for international travel/relocation • Professional training and development • Secure employment • Team-oriented work • Variety of assignments REMUNERATION & ADVANCEMENT OPPORTUNITIES The monetary compensation and other benefits, now and in the future • Clear path for advancement • Competitive base salary • Competitive benefits • Good reference for future career • High future earnings • Leadership opportunities • Overtime pay/compensation • Performance-related bonus • Rapid promotion • Sponsorship of future education HARD SOFT 1996: TOP 3
- 7. Why would anyone want to work for you? 7 EMPLOYER REPUTATION & IMAGE PEOPLE & CULTURE EXTRINSIC INTRINSIC JOB CHARACTERISTICS The attributes of the employer as an organisation • Attractive/exciting products and services • Corporate Social Responsibility • Environmental sustainability • Ethical standards • Fast-growing/entrepreneurial • Financial strength • Innovation • Inspiring management • Market success • Prestige The social environment and attributes of the workplace • A creative and dynamic work environment • A friendly work environment • Acceptance towards minorities • Enabling me to integrate personal interests in my schedule • Interaction with international clients and colleagues • Leaders who will support my development • Recognising performance (meritocracy) • Recruiting only the best talent • Respect for its people • Support for gender equality The contents and demands of the job, including the learning opportunities provided by the job • Challenging work • Client interaction • Control over my number of working hours • Flexible working conditions • High level of responsibility • Opportunities for international travel/relocation • Professional training and development • Secure employment • Team-oriented work • Variety of assignments REMUNERATION & ADVANCEMENT OPPORTUNITIES The monetary compensation and other benefits, now and in the future • Clear path for advancement • Competitive base salary • Competitive benefits • Good reference for future career • High future earnings • Leadership opportunities • Overtime pay/compensation • Performance-related bonus • Rapid promotion • Sponsorship of future education HARD SOFT 2006: TOP 3
- 8. Why would anyone want to work for you? 8 EMPLOYER REPUTATION & IMAGE PEOPLE & CULTURE EXTRINSIC INTRINSIC JOB CHARACTERISTICS The attributes of the employer as an organisation • Attractive/exciting products and services • Corporate Social Responsibility • Environmental sustainability • Ethical standards • Fast-growing/entrepreneurial • Financial strength • Innovation • Inspiring management • Market success • Prestige The social environment and attributes of the workplace • A creative and dynamic work environment • A friendly work environment • Acceptance towards minorities • Enabling me to integrate personal interests in my schedule • Interaction with international clients and colleagues • Leaders who will support my development • Recognising performance (meritocracy) • Recruiting only the best talent • Respect for its people • Support for gender equality The contents and demands of the job, including the learning opportunities provided by the job • Challenging work • Client interaction • Control over my number of working hours • Flexible working conditions • High level of responsibility • Opportunities for international travel/relocation • Professional training and development • Secure employment • Team-oriented work • Variety of assignments REMUNERATION & ADVANCEMENT OPPORTUNITIES The monetary compensation and other benefits, now and in the future • Clear path for advancement • Competitive base salary • Competitive benefits • Good reference for future career • High future earnings • Leadership opportunities • Overtime pay/compensation • Performance-related bonus • Rapid promotion • Sponsorship of future education HARD SOFT 2016: TOP 3
- 9. 9 IT students who will graduate in 2016 or later IT professionals with 0- 3 years of work experience IT professionals with 10- 24 years of work experience A creative and dynamic work environment Challenging work Challenging work A friendly work environment A friendly work environment Leaders who will support my development Respect for its people A creative and dynamic work environment A friendly work environment 2014 | Denmark | Young & Senior Professionals | IT
- 10. Why would anyone want to work for you? 2016: TOP 3 10 EMPLOYER REPUTATION & IMAGE PEOPLE & CULTURE 2006: TOP 3 EXTRINSIC INTRINSIC JOB CHARACTERISTICS The attributes of the employer as an organisation • Attractive/exciting products and services • Corporate Social Responsibility • Environmental sustainability • Ethical standards • Fast-growing/entrepreneurial • Financial strength • Innovation • Inspiring management • Market success • Prestige The social environment and attributes of the workplace • A creative and dynamic work environment • A friendly work environment • Acceptance towards minorities • Enabling me to integrate personal interests in my schedule • Interaction with international clients and colleagues • Leaders who will support my development • Recognising performance (meritocracy) • Recruiting only the best talent • Respect for its people • Support for gender equality The contents and demands of the job, including the learning opportunities provided by the job • Challenging work • Client interaction • Control over my number of working hours • Flexible working conditions • High level of responsibility • Opportunities for international travel/relocation • Professional training and development • Secure employment • Team-oriented work • Variety of assignments REMUNERATION & ADVANCEMENT OPPORTUNITIES The monetary compensation and other benefits, now and in the future • Clear path for advancement • Competitive base salary • Competitive benefits • Good reference for future career • High future earnings • Leadership opportunities • Overtime pay/compensation • Performance-related bonus • Rapid promotion • Sponsorship of future education HARD SOFT 1996: TOP 3
- 11. How we see that the world is changing? YESTERDAY FUTURE WORK GOAL MANAGER INSTRUCTIONS DOGMA AVOID MISTAKES NATIONAL HIERARCHY DEPARTMENTS LIFE PURPOSE MODERATOR VALUES & CULTURE CURIOSITY GENERATE INSIGHTS GLOBAL DIVERSITY MERITOCRACY NETWORKS
- 13. 13 Top of mind associations with ideal employers
- 14. Employer 2014 2013 Difference 14-13 Rank Rank Google 1 1 0 Lego 2 2 0 NNIT 3 4 1 Microsoft 4 3 -1 Novo Nordisk 5 5 0 IO Interactive 6 24 18 A.P. Møller - Mærsk 7 9 2 IBM 7 6 -1 Microsoft Development Center Copenhagen 7 12 5 Systematic 10 7 -3 KMD 11 7 -4 Netcompany 12 14 2 Carlsberg 13 12 -1 Bang & Olufsen 14 20 6 Københavns Universitet 15 17 2 Teknologisk Institut 15 24 9 Danske Bank-koncernen 17 17 0 Siemens 17 10 -7 Nordea 19 28 9 Novozymes 19 19 0 DONG Energy 21 10 -11 Terma 22 28 6 Deloitte 23 22 -1 Accenture 24 20 -4 Nykredit 25 28 3 Oracle 26 36 10 Saxo Bank 26 38 12 SAP 28 32 4 SimCorp 29 32 3 TDC 30 15 -15
Editor's Notes
- What attributes are included in your message to talent? Have them individually write it down – share – people will not have the same answers.
- What attributes are included in your message to talent? Have them individually write it down – share – people will not have the same answers.
- What attributes are included in your message to talent? Have them individually write it down – share – people will not have the same answers.
- What attributes are included in your message to talent? Have them individually write it down – share – people will not have the same answers.