Just a taste of CIM Academy's Marketing Leadership Programme, looking at Organisations

1. CIM Marketing Leadership Programme
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CIM Marketing Leadership Programme
CIM Marketing Leadership ProgrammeCIM Marketing Leadership Programme
Organisational Ownership and Structure

2. CIM Marketing Leadership Programme
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CIM Marketing Leadership Programme
At the end of this session you will be able to:
 Explain the concept of ownership and explain the consequences
for organisations
 Determine an organisation’s structure and causal influences on its
structure
Session learning outcomes

3. CIM Marketing Leadership Programme
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CIM Marketing Leadership Programme
 What is an organisation?
 Who owns your organisation?
 What are its constituent parts?
 How is your organisation structured?
 What is its vision and/or mission statement?
 How does it measure its performance?
What is an organisation?

4. CIM Marketing Leadership Programme
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CIM Marketing Leadership Programme
 Public limited company
 Limited company
 Partnership
 Limited liability partnership
 Public sector
 Charity
 Company limited by guarantee
 Joint venture
 Sole trader
 Subsidiary
 Shareholder
 Stakeholder
 Manager
 Partner
 Director
 Employee
 Managing Director
 Chief Executive Officer
Organisational ownership models and roles

5. CIM Marketing Leadership Programme
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CIM Marketing Leadership Programme
An organisation exists within an environment
Political
Environmental
Social
Technological
Economic
Legal
Capabilities
and
competencies
Customer
value
Competitive
advantage
Shareholder
(brand) value
Customers
Internal
stakeholders
Competitors
Partners
Suppliers
Shareholders
Adapted from Lynch

6. CIM Marketing Leadership Programme
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CIM Marketing Leadership Programme
The constituent elements of an organisation
Source: McKinsey 7S framework
Strategy
Staff
Skills
Systems
Style
Structure
Shared
Purpose

7. CIM Marketing Leadership Programme
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CIM Marketing Leadership Programme
The two sides of organisations
Staff
Skills
Style
Structure
Systems
Strategy
Shared
purpose
‘Formal’
organisation
‘Informal’
organisation
What work is
done and how
it is controlled
The ‘rational’ perspective
of the organisation, e.g.
 System of activities
 Physical resources
 Policies, procedures and
controls
 Management hierarchy
and authority
 Boundaries
How work gets done
The ‘social’ perspective
of the organisation, e.g.
 ‘System that demands
and receives loyalty’
 Values/beliefs
 Needs and motivations
 Psychological contract
 Personal networks and
the ‘grapevine’
 Exercise of power

8. CIM Marketing Leadership Programme
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CIM Marketing Leadership Programme
 Simple
 Functional
 Product-based
 Geographically-
based
 Divisionalised
 Matrix
How do you structure an organisation?

9. CIM Marketing Leadership Programme
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CIM Marketing Leadership Programme
What determines an organisation’s structure?
Adapted from Cole, 2004
Tasks
Organisational
structure
(‘Configuration’)
Tasks
People
Culture
Technology
Purpose
and goals
External
environment

10. CIM Marketing Leadership Programme
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CIM Marketing Leadership Programme
Culture of organisations and its impact on structure
Role culture
Power culture
Task culture
People culture
Adapted from Handy

11. CIM Marketing Leadership Programme
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CIM Marketing Leadership Programme
‘Structure in Fives’ (Mintzberg)
Configurations:
 Simple
 Machine
bureaucracy
 Professional
bureaucracy
 Divisionalised
form
 Adhocracy

12. CIM Marketing Leadership Programme
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CIM Marketing Leadership Programme
Want to know more? Need advice about
which qualification is right for you?
Phone +44 (0)1628 427240 or apply now at
http://cimacademy.co.uk/apply/