The document discusses several rules and techniques of photography including:
1. The rule of thirds, which divides the frame into thirds both horizontally and vertically to place the subject near the intersection points.
2. Framing focuses the viewer's attention by using elements like windows, doors, or natural frames.
3. Leading lines guide the eye through the photograph from the front to the back along lines like paths, roads, or edges.
4. Balancing elements creates interest by placing the main subject off-center and filling empty space with other objects.