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Task required to perform: You will develop a Social Media Marketing Plan
SITUATION ANALYSIS - Internal & External Environment
OBJECTIVES - Fundamental lines of the strategy
TARGET AUDIENCE - Definition of the Buyer Persona
ZONES: Community? Publishing? Entertainment? Commerce?
Choice of Social Media platforms
OPERATIONAL PLAN: Timing and Budget
KPI's of Measure, Control and Evaluation
Formalities:
Word document.
Wordcount: Maximum 2000 words, no minimum.
References and Appendix are excluded of the total wordcount.
The in-text References and the Bibliography have to be in Harvards citation style.

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Task required to perform You will develop a Social Media Marketing .pdf

  • 1. Task required to perform: You will develop a Social Media Marketing Plan SITUATION ANALYSIS - Internal & External Environment OBJECTIVES - Fundamental lines of the strategy TARGET AUDIENCE - Definition of the Buyer Persona ZONES: Community? Publishing? Entertainment? Commerce? Choice of Social Media platforms OPERATIONAL PLAN: Timing and Budget KPI's of Measure, Control and Evaluation Formalities: Word document. Wordcount: Maximum 2000 words, no minimum. References and Appendix are excluded of the total wordcount. The in-text References and the Bibliography have to be in Harvards citation style.