The document compares a movie trailer to promotional posters. The trailer includes quick cuts of baby pictures and bold writing to show footage without revealing too much of the plot. It provides a summer 2012 release window. Later trailers included more real footage with less quick cuts and longer clips, as well as less dramatic music. In contrast, the main film poster centers around the title and tagline, reveals the 3D format and release date, and is plainer with fewer elements than the teaser poster.