The document discusses a social action project created by King's Key Productions for the London borough of Redbridge about health and fitness issues. It conducted research through a questionnaire to understand the target audience's habits regarding health, sports, eating, and spending. The results showed that most of the target audience are male teenagers aged 16-18 who watch 1-2 documentaries a month. They do not make much effort to maintain their health or eat a balanced diet. Most of their spending on food and health each month is low. The research aims to help shape the social action documentary to better address issues and connect with the target group.

1. Task 4
By
King’s Key Productions;
M. S, A. P, A. G, G. K, J. K

2. Introduction
We have been asked by the Council of the London borough of Redbridge to create a social action project concerning one of the
issues that surrounds us today. This can vary from underage smoking, drug abuse, alcohol abuse, crime, etc.
Till this day, not just in the world but especially in our local borough, health and fitness amongst individuals is a growing issue. We
have decided to make a social action project about health in order to raise awareness and bring people together; help each other as
well as themselves when it comes to their health. One of the many reasons why this is a growing issue amongst people is because
most people of Redbridge are from middle class families with 9-5 jobs or are in education with an average lifestyle.
Most of the times, people get lazy due to their long hours at work/school that they don’t take out time or energy for fitness. Some
even get lazy to cook a healthy meal at home and decide to eat out at a local fast food place and enjoy a fat filled (high calorie) meal
or do a take out. Some people may also get stressed from work or any other issues that encourage them to spend more time at pubs
where they will enjoy the bitter satisfaction of alcohol. Alcohol is a substance that can make you fat. Firstly, alcohol acts as a potent
appetizer, meaning you get very hungry encouraging you to eat a lot of food. Also as the alcohol enters into the digestive system , it
is split into two compounds; fat and acetate. The fat is taken through the bloodstream and stored as deposit fat.
We have created this questionnaire to conduct research into our audience to find out about health such as what they do to maintain
their health and how they treat their health? We have done this in order to have a clearer view on how we are going to set our social
action project when we film our documentary. This questionnaire has helped us to develop a better understanding of our audience
allowing us to see things from their view and how we can use these points to help others, especially those in our target audience. It
has also helped us help inform and shape our documentary.

3. Our audience
Our results show that most members of our target
audience are male teengers from the ages 16-18. This
may be because these are the ages of which these
teenagers (16-18) are either in 6th form or college and
therefore enjoy their time watching films and going out
compared to a normal student (below 16).

4. Documentaries consumed
This pie chart shows the result of how many documentaries or social action projects
they watch in a month. Much of the people have said that they watch 1 or 2 a month
compared to others who either watch more or no documentaires at all.
This may be an issue as this can be seen as a possibility that either people may not be
watching the warning signs which has lead to their issues such as health and/or that
there is a chance that our social action project could suffer the same fate of being
ignored or just not be watched at all.

5. Audience personal preferences
Here we asked our audience if they watched ay sports, for the ones who answered
we asked them what sports they watched and gave them a few choices to pick
from, if they only watched one sport, they could also put themselves down for the
“no other section”. We would like to connect with our audience and therefore we
have asked this question to see what their preferences are and maybe for them to
use these preferences to help themselves out as well. Listed sporting options
were ...

6. Here we asked our audience what they do to maintain their health and how often
they do it. We asked this so that we can further see what people do or don’t do to
take care or look after their health. Our results show that a majority of people do
not make an effort to look after their health as well as to maintain it and for the
ones who do, they usually do so 3-4 times a week. These results can also help us
look into why these results have been brought out this way and how this could be
a factor for others in the future...
Audience personal preferences

7. Audience personal preferences
… in addition, we also asked our audience about their eating habits and their
preferences as we believe that food could be the major factor in regards to health
and this social action project. Our results showed that most of our audience do
not try to keep their five a day with most of their eating habits consisting mainly of
either carbohydrates or fats. We thought that this may have been due to the
amount of fast food places attended and the amount spent and eaten there as
there are high streets right where some schools are and where we asked our
audience however, our results also showed us that it was not the case as most of
our audience eat either at home or school rather than the expected fast food
places from the high street..

8. Audience preferences
The graph on the left asks how much money our audience spends on their lunch
when they are at such places and the second graph shows how much money
people spend on their health in general monthly; weather it being on food, general
exercise, training and gym. We want to know what measures our audience is
willing to go to for their health and also to find out if their finance comes at a
healthy expense for them or not