During the 1800s-1900s, IPC magazine targeted mainly men but also included content about gardening and leisure activities. They offered prizes to readers to increase sales. By the 1920s, IPC started targeting women and veterans to discuss relevant topics. They continued launching new magazines in varied genres through the subsequent decades to match trends and remain competitive. IPC demonstrated flexibility in their long publishing history by adapting their magazine offerings around popular music, sports, hobbies and other topics over 100+ years, showing they would make a suitable publisher.

1. ZohebAshraf
1800s-1900s
Duringthisperiod IPCwasa magazine mainlyformen.However,theydidtalkaboutgardening
whichwasdone by bothmalesandfemales.Duringthistime theyalsofocusedonleisureactivities.
Theyofferedaprize inthere magazine whichwas £1 a weekforlife toanyreaderwhoguessedthe
amountof goldandsilverinthe Bank of England. Thishelpsme as I am goingto be makinga
magazine andthisshowstheyhave alwaysknownhow tosell more.Thisalsoshowstheyare
targetinga wide target audience rangingfromworkingtomiddleclass.Theystartedasthe largest
newspaperinEurope with24 pages.
1920s
Nowtheystartedto targetwomenandhomesas houseswere destroyedinWW1 butalsomenwho
came back fromthe war. Theywouldbe goodto use as a publisherbecause theyhave usedrecent
newsto targetpeople.Thismagazine wasalsomade tocompete withadifferentmagazine about
the same genre.
1930s
TheyusedcovermountswhichissomethingIcan use inmy magazine andthe price of the magazine
ischeaperthan anyother full colourmagazine whichshowsgoodmarketing.Now theyhadlaunched
a magazine forwomenonlyasit wascalled‘Women’s Own’.TheyalsolaunchedCaravan,Stamp
magazine andpredictioninthisdecade,buttheynolongerown these three magazineswhichshow
theywere verysuccessful withthemandotherpeople wantedtobuythem.
1940s
Duringthe wartime IPCmainmagazine wasWomen’sWeeklieswhichwasmade tokeepupthe
morale of Britishwomen.Theyalsoworkedwiththe governmenttosupplyimportantinformation.
Thisshowstheywouldbe a goodpublisherformymagazine astheyhave a lot of links.
1950s
In thisperiodtheystartedtomake theirfirstmagazine whichwasNME.They alsoacquiredthe
tvtimesmagazine.Thisshows theywouldprobablypublishpopandrockmagazinesandthiswould
be good formy magazine asI couldmake my magazine aroundpop/hiphop.
1960s
Theynowstartedto publishsportmagazineswhichshow how flexible theyare.The football
magazine wasreleased three yearsafterEnglandwonthe worldcupwhichshowshow theyfitthe
latesttrendsasfootball became more popular.
1970s
NowIPCbeganto publish aeroplane,gunandbike magazineswhichshow theycansuccessfully
launchdifferentmagazines thankstotheirreputation.Prince Phillipmade avisittoAnglersmail and
Yachtingmonthly whichwouldmeanIPCsmagazineswouldgainmore attention. ThismakesIPCa
goodpublisherforme.

2. ZohebAshraf
1980s
In the 80s IPCembarkedupontheirbiggestsalescampaigninitshistory.Theyalsostartedtoworkin
Europe.Thisshowstheywouldbe a goodpublisherforme asthey workto target differentpeople
and theycouldpublishdifferenttypesof musicmagazines.
1990s
DuringthisperiodNME became the firstmajorUK title togetitsfirstinternetsite. Theyalsoownthe
bestsellingmagazine whichisthe tvlistingsmagazine.
2000s
In thisperiodtheyspent£8 milliononamarketinginvestmentfortheirfirstmen’smagazinewhich
showstheycan differenttypesof magazinesand have goodmarketingstrategiestomaximisetheir
target audience.Theycarriedonputtingmore moneyintomagazineswhichpaidoff astheyhad
manysuccessful magazines.
2010s
Theynowmade more magazinesabouthomesandfoodrecipes.Theyhave alsorestructuredthere
target audience tomenandup-marketwomen.
Why might other publishers like Bauer be appropriate?
Bauerwouldbe a good publishersince theywere foundedin1875 withover600 magazinesand400
digital products.Theyhave printshopsanddifferentmarketingservicesandworkin17 countries.
Thisshowsthat theywouldbe a goodpublisherastheytargetmanydifferentculturesacrossthe
world. Theypublishboththe KerrangandQ musicmagazines.