The document discusses various youth subcultures such as punk, emo, chav, and folk and how they relate to fashion and music styles. It provides examples of clothing styles associated with each subculture like mohawks and leopard prints for punks and black clothes for emos. Musical examples are also given for each genre, like Bad Brains and Sex Pistols for punk music. The document aims to provide ideas for the look and style of a music video based on researching youth subcultures and current fashion trends.

1. Task 14Research into youth subcultures and current fashion for ideas about the look and styling of your own music video and the band.

2. Subcultures There are many different subcultures in today’s society. In the first part of this slideshow we will demonstrate how different sub-cultures relate to other styles of music and fashion. The sub-cultures we will be indentifying are: Punk, Emo, Chav, and Folk.

3. Punk Many punks use clothing as a way of making a statement a good example of this would be Vivienne Westwood’s clothing designs as she gained attention when Sex pistols first wore her clothes.An example of what Punk’s wear would be, Clothes which standout such as leopard print’s, and would tend to have Mohawks. There are many different types of Punk’s, this all relates to different genres such as Skate Punk, Skinheads, Crust Punk, etc …Examples of all different types of Punk music would be: Bad Brains, Discharge, Sex Pistols, The Casualties and Gallows.

4. Emo The term ‘Emo’ means ‘Emotional’, and first broke on to the mainstream scene during the 2000’s. Emo first emerged when bands began to harm themselves on stage in front of their audiences. An example of what emo’s would tend to wear would be, either all black clothes which was first originated by Goths. They also would wear bright coloured clothing as well as luminous paints.Example of Emo Bands would be bands like: Fall Out Boy, Panic At The Disco, My Chemical Romance, Hawthorne Heights and Paramore.

5. ChavThe Term Chav means Council Housed and Violent. ‘Chavvet’ is the term used for female ‘chavs’. An example of the types of clothes that chavs would wear, would be: Tracksuit’s, Hoodies and mainly sporting makes such as Nike and Adidas. Examples of music that Chavs would listen to are: Rap, Techno, MC’s, R’n’B and Hip-Hop.Some of the bands/Artists would be: The Blackout Crew, MC Devvo and Shady Piez, DJ Q Feat. MC Bonez and TFI.

6. FolkFolk Culture is linked together through many different subcultures such as Folk Rock, Folk Punk, Indie Folk, etc …Folk is a traditional music genre which originates back to the 19th century. There are many different fashion styles linked to folk cultures as there are many different sub cultures such as: Lumberjack Shirts, Beards, and a working man boots.Examples of Folk Music would be: Frank Turner, William Fitzsimmons, Good Old War, City and Colour and Chuck Ragan.

7. Task 15Audience research and questionnaire

8. Surveyhttp://tinyurl.com/ylsnzhc