Katie Beth White is a 21-30 year old engaged fashion stylist and manager from Atlanta, Georgia. She graduated from the Savannah College of Art and Design and makes $60,000-$90,000 annually. She has a creative and entrepreneurial spirit and enjoys developing her business plan for a future boutique. In her free time, she is active in her church and community, travels frequently, and pursues hobbies like tennis, photography, and painting.

1. Rockers and Rebels
Katie
Beth
White

2. Demographics
• Generation:
Generation
Y
Female
• Age:
21-­‐30
• Education:
Graduated
from
SCAD
• Job:
Stylist,
Fashion
Marketing
Manager
• Income:
$60,000-­‐$90,000
• Marital
Status:
Engaged
• Residence:
Atlanta,
Ga
• Class:
Middle
to
Upper
Class

3. Psychographics
• Fashion
Forward
• Fitness
and
health
enthusiast
• Creative
mind
• Free
Spirited
• Spiritual/Involved
in
church
&
women’s
ministry
• Fashion
Entrepreneur
• Developing
a
business
plan
• Buys
based
on
quality
• Shares
opinions
about
products
and
services
• Social
Media
and
Blogging
• Loyal
to
fashion
brands
and
prefers
boutiques
• Changes
hairstyle
every
6
months
• Often
uses
natural
and
organic
beauty
products
• Family
oriented
• Plays
on
USTA
tennis
league
• Attends
concerts
• Enjoys
photography
and
mixed
media
painting
• Drives
a
LR2
Landrover
• Travels
to
tropical
beaches
and
parent’s
lake
house
• Enjoys
sightseeing
and
trying
new
restaurants
• Coffee
and
chocolate
connoisseur

4. Our Girl: Willow Jolly

5. Our Target Market Consumer
Willow
loves
exploring
every
chance
she
can
get,
while
finding
inspiration
for
her
future
boutique.
You
can
always
find
her
having
fun
with
her
best
friends,
and
she
doesn’t
go
anywhere
without
her
unique
engagement
ring.
She
is
involved
in
her
community
and
works
full
time.

6. Home

7. Shopping

8. Listens and Watches

9. Favorite Reads

10. Eats and Treats
jenis
ice-­‐cream,
sun
in
my
belly
café,
octane
coffee

11. Style

13. Active Lifestyle

14. Muses