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Old Southwest
Re-Treat
Location
Roanoke
• 94,804
Population
• 77.2%
Homes without Kids:
• 27%
Single:
• $30,719
Median Income:
• 38
Median Age:
Neighborhood:
Historic Old Southwest
Neighborhood:
Highland Park
TREAT YOUR PET.
Treat Yourself.
Pet is Family Brand Names Extra Mile
Its an Attitude.
Companion Family Member Caretaker
Our Members:
Objectives
& Goals
85% Customer membership
10% Top Membership Level
10 Memberships Per Week
25 Grooming per day
170 Grooming per week
50 Boarding Reservations a Week
Welcome to:
Membership
Rewards Program
Food & Treats
Grooming
& Products
Luxury Boarding
Social Media
Hi Penny’s Parent!
Food Preferences
Grooming Package
Reservations
Recent Purchases
Recommendations
Membership Level:
Would you like to
make a reservation?
SOFT
OPENING:
Treat and
Greet
Radio Ad
DOG
HOUSE
Post Card
Newspaper
Ad
Valentines
Old
Southwest
Newsletter
DOG BAGS
IN PARK
HARD
OPENING:
Picnic
Newspaper Ad
Old Southwest
Newsletter
Treat and Greet
SOFT OPENING
• OPEN HOUSE
(Full Weekend)
• Tour Facilities
• Meet the Staff
• FREE Samples
• FREE Membership + 50
points
Radio
Advertisement
In the Dog House
• Life-size Dog House
• Downtown
• Photo Booth
• Dog Bone Dispenser
• Membership Signups
A Retreat from the Cold
A Pet Friendly Picnic
HARD OPENING
• Appetizers
• Carnival Games
• Obstacle Course
• Booths
• Grooming
• Food
• Suppliers
• FREE
Membership
Booth
Checkpoint
4 months
300 Members
450 Facebook Likes
600 Dog House visits
45 Groomings a Week
20 Boardings a Week
Adoption
Day: Paws
with a
Cause
Treat
Yourself
PARK
BENCH
Old
Southwest
Newsletter
Radio Ad 2
Fireworks
Show
BACK TO
SCHOOL
New Dog
Training
Classes
Begin
ADOPTION
DAY
Paws With a Cause
TREAT
YOURSELF
Roanoke Travel Agency
PARK BENCH
FOURTH OF JULY
Fireworks Show
Back To School
• Training Classes Start
• Backpacks
August and September
Old
Southwest
Newsletter
Halloween
Party
Treat Yourself Old
Southwest
Newsletter
Christmas
Cards
Paws with a
Cause
BACK TO
SCHOOL
New Dog
Training
Classes
Begin
HALLOWEEN
Trick or Treat
• Costume Contest
• Spooky Dog Treats
• Carnival Games
CHRISTMAS CARDS
From Our Family To Yours
Advertising
62%
Direct Marketing
3%
Guerilla
4%
Promotions/Speci
al Events
31%
Old Southwest Retreat Budget
Year 1- $400,000
Paw-sitive Experience
Always a…

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